Thought Leadership

Opinion / Distribution

The next business model for the short-term rental market

By Vanessa de Souza Lage - Rentals United | July 10, 2020

Diversification and risk management will be the keys for survival in the new world. Read More

Opinion / Technology

How technology can help protect "travel bubbles" from popping

By Jeremy Springall - SITA | July 8, 2020

While "travel bubbles," which are formal agreements between governments allowing travelers to bypass quarantine measures, sound promising, they're also fraught with challenges. Read More

Opinion / Distribution

How to create a loyalty club in a hotel (without upsetting online travel agencies)

By Cesar Lopez - Mirai | July 6, 2020

You have probably seen it in all the big hotel chains: loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Read More

Opinion / Technology

Can virtual reality help tourism destinations recover from COVID-19?

By Dr. Natasha Moorhouse - Manchester Metropolitan University | July 2, 2020

People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences. Read More

Opinion / Online

Amid COVID-19, travel brands must ask: How will people get there?

By Rod Bishop - Jayride Group | July 1, 2020

Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

Opinion / Distribution

Recovery of retailing… or retail to recovery?

By Eric Lanier - Travelport | June 18, 2020

Systems created to enable a personalized travel shopping experience are now being used to address consumer concerns about travel due to COVID-19. Read More

Opinion / Distribution

Attracting Chinese travelers to the short-term rental market

By James Burrows - Rentals United | June 15, 2020

A look at how to attract Chinese travelers and how Trip.com will play an essential role in the post-pandemic environment. Read More

Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

Opinion / Online

A letter to the travel industry: The imperative of inclusion

By Lauren von Stackelberg - Expedia Group | June 9, 2020

The travel industry must face the realities of how we treat each other, how our policies, practices and systems benefit few and disadvantage many, how and why our biases show up and how we can use our... Read More

Opinion / Distribution

When will corporate airline travel spend return to normal?

By James Filsinger - Coupa | June 8, 2020

Getting back to “normal” - that is, the level of travel bookings seen in early 2020 - may be years away. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

Opinion / Distribution

Like it or not, the fate of your hotel is in the hands of OTAs

By Dori Stein - Fornova | June 3, 2020

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities. Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

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