Thought Leadership

Opinion / Distribution

NDC in 2020: so close but too far?

By Pedro Anderson - Winding Tree | September 16, 2020

There are a few hurdles that remain along our journey towards a more innovative, flexible and extensible distribution capability. Read More

Opinion / Technology

How new approaches to interlining can help airlines rebuild capacity post-COVID

By Patrick Edmond - Air Black Box | September 15, 2020

With new interlining strategies based on better collaboration and partnerships, airlines can position themselves to generate more revenue as traffic resumes. Read More

Opinion / Distribution

10 tips for hoteliers to capture direct international sales as travel resumes

By Pablo Delgado - Mirai | September 14, 2020

Hoteliers should adopt these tips to ensure OTAs aren’t getting more of their international business. Read More

Opinion / Technology

Using the coronavirus pandemic to bring some innovation to business travel

By Susan Lichtenstein - DigiTravel Consulting | September 11, 2020

Now is a good time to address the many pain points in corporate travel purposes. Read More

Opinion / Distribution

Breaking out of the silo: How hotels can redefine commercial success

By Mike Chuma - IDeaS Revenue Solutions | September 11, 2020

In the era of COVID, revenue management is being remade again by an unprecedented level of uncertainty and the redefinition of guest value. Read More

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part two

By Max Starkov | September 10, 2020

In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy. Read More

Opinion / Distribution

Change fees are gone, now can we fix the rest of what’s wrong with airline pricing?

By Jeff Klee - AmTrav | September 9, 2020

Delta, United and American airlines have announced they are eliminating change fees, but AmTrav CEO Jeff Klee says there is still much work to be done to fix airline pricing. Read More

Opinion / Technology

As fewer people fly, destination marketing becomes a domestic game

By Bill Obreiter - ADARA | September 8, 2020

For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying. Read More

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part one

By Max Starkov | September 7, 2020

Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years. Read More

Opinion / Technology

How attractions can use AI to boost local tourism

By Don White - Satisfi Labs | September 4, 2020

Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More

Opinion / Technology

Approval for business travel is changing, plan for considered travel permission

By Jenny Thornton, ATPI | September 2, 2020

Trip approval for corporate travelers is changing with duty of care in the spotlight as lockdown eases. Read More

Opinion / Online

Can travel become less dependent on Google in a post-pandemic world?

By Mario Gavira | September 1, 2020

Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google. Read More

Opinion / Distribution

Pricing principles to help hotels maximize revenue during COVID-19

By Vikram Singh | August 31, 2020

Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More

Opinion / Online

How the pandemic can accelerate gender balance in the digital workforce

By Christel Cao-Delebarre - CWT | August 28, 2020

Now that we know technology and data can play a critical role in saving lives, we should also prepare for a post-COVID-19 world in which women play a bigger role in digital advancement. Read More