Thought Leadership

Airlines must embrace tech to improve passenger experience
Opinion / Technology
Airlines must embrace tech to improve passenger experience
By Juan Hoyos - Cinq | July 30, 2021
How can airlines use technology to improve the overall customer journey as travelers take off in growing numbers? Here are three areas that airlines can focus on to improve the passenger... Read More
sea-going-green-op-ed
Opinion / Online
Concrete steps toward a more sustainable travel industry
By Melissa Novotny - Sea Going Green | July 29, 2021
Sustainability consultancy Sea Going Green offers tips travel and tourism organizations can use to boost their environmental-friendliness. Read More
The most informed travel agents: Artificial intelligence and consent
Opinion / Technology
The most informed travel agents: Artificial intelligence and consent
By Simon Yencken - Fanplayr | July 27, 2021
As artificial intelligence technologies continue to advance in sophistication and adoption, they will hyper-charge personalization in the travel industry. Read More
The sustainable DMO: Building a future for destinations of all sizes
Opinion / Online
The sustainable DMO: Building a future for destinations of all sizes
By Luca Romozzi & Katy Gallagher - Sojern | July 22, 2021
Technology and data-driven strategies can help destinations of all sizes build sustainable business models. Read More
How Apple’s newest features will affect hotel check-in
Opinion / Technology
How Apple’s newest features will affect hotel check-in
By Nadav Cornberg - Virdee | July 21, 2021
While a significant move to simplify digital keys, Apple Wallet only solves one part of the complex digital check-in process. Read More
mmgy-reid-opinion-return-trends
Opinion / Online
Yes, there's crazy travel demand today. But what's next?
By Clayton Reid - MMGY | July 20, 2021
MMGY CEO Clayton Reid outlines the short- and long-term market conditions impacting the travel industry’s recovery. Read More
A smart revolution: Will the tech boom last in short-term rentals?
Opinion / Technology
A smart revolution: Will the tech boom last in short-term rentals?
By Sean Miller - PointCentral | July 16, 2021
Will property managers keep adopting new tech and refining their tech stacks? Or is there a saturation point? Read More
Taking mentorship in travel back to the basics
Opinion / Online
Taking mentorship in travel back to the basics
By Monya Mandich - Expedia Group Media Solutions | July 15, 2021
With travel and office culture returning, the industry faces new changes and challenges. Read More
sustainable-travel-program
Opinion / Distribution
Measuring the success of a sustainable travel program
By Rich Johnson - CWT Solutions Group | July 12, 2021
The global pandemic has presented the corporate travel industry with a once-in-a-generation opportunity to transform. Read More
Wake-up call: Prioritizing technology investment in travel and hospitality in 2021
Opinion / Online
Wake-up call: Prioritizing technology investment in travel and hospitality in 2021
By John Tully - SAP North America | July 9, 2021
COVID-19 was not simply a disruption to the way things were. It was an awakening to the way things are - and the way they will continue to be. Read More
Using traveler journey data to make reentry less awkward
Opinion / Technology
Using traveler journey data to make reentry less awkward
By Mark McSpadden - Amex Global Business Travel | July 6, 2021
A new kind of data is needed to build up a picture of the corporate traveler experience now. Read More
The new rules for acquisition, experience and loyalty in travel
Opinion / Online
The new rules for acquisition, experience and loyalty in travel
By Ericka Podesta McCoy - Resonate | July 2, 2021
As brands navigate which consumers are likely to book a quick overnight over versus who’s itching to jump on a plane to cross the country, or even overseas, it will be critical to target messaging based... Read More
How to rebuild employee confidence and accelerate your return to travel
Opinion / Technology
How to rebuild employee confidence and accelerate your return to travel
By Clayton Nelson - Egencia | June 30, 2021
What are the most important steps that travel managers can take to help their employees feel confident while traveling for business again? Read More
How to evolve destination marketing for the future of travel
Opinion / Online
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
Overturning orthodoxies: How hotel CEOs can accelerate diversity
Opinion / Online
Overturning orthodoxies: How hotel CEOs can accelerate diversity
By Alexander Mirza - Mogul | June 24, 2021
Hotel CEOs must identify the toxic orthodoxies in hospitality and be challenged to accelerate diversity. Read More