Thought Leadership


PwC opinion IoT for hospitality
Why IoT is the “smart” solution for the hospitality industry
By Rob Mesirow and Jennie Blumenthal – PwC  | April 18, 2019
IoT solutions can provide many benefits for the hospitality industry, including more efficient asset tracking and utilization, lowered energy costs and a better experience for guests.   Read More
Opinion | Technology
business-travel-startup-unicorn-2
Can startup unicorns fly in business travel?
By Jill Palmer - Click Travel  | April 16, 2019
An influx of businesses describe themselves as fundamentally changing the model of business travel - and raising a lot of capital to do so. But should we look beyond the "unicorn" hype? Read More
Opinion | Startups
Empowerment… or what it is like to be a young leader in travel
Empowerment… or what it is like to be a young leader in travel
By Aurélie Krau - Festive Road  | April 16, 2019
I’m a millennial – and proud to be! Being a Young Leader in Travel in these digital times is an amazing asset. Read More
Opinion | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More
Opinion | Online
Berger Volara on Alexa mistakes
Lessons learned from a failed Amazon Alexa deployment
By David Berger - Volara  | April 10, 2019
The success of Amazon Alexa for hospitality depends largely on how it is deployed, argues Volara CEO David Berger. Read More
Opinion | Technology
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Opinion | Online
customer data platform hype
Customer data platforms in travel: Worthy of the hype?
By Valerio Fuschini - Carlson Wagonlit Travel  | April 4, 2019
With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer? Read More
Opinion | Technology
How smaller travel brands can ride the personalization wave
How smaller travel brands can ride the personalization wave
By Matt Langie - Adara  | April 2, 2019
Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach.  Read More
Opinion | Technology
standards-technology-experiences-2
It's time to decide - standardize technology in activities, or not?
By Stephen Joyce - Rezgo  | April 1, 2019
The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain. Read More
Opinion | Technology
Dear, airlines - are you new distribution compatible?
Dear, airlines - are you new distribution compatible?
By Ian Heywood - Travelport  | April 1, 2019
The 16.1 standard for NDC will only get you so far. You can just about book an airline seat with it. But not much else. So it is not much use to anybody.  Read More
Opinion | Distribution
Women's Leadership: Out with soft skills, in with strategic skills
Women's Leadership: Out with soft skills, in with strategic skills
By Kirsteene Phelan - Rome2Rio  | March 26, 2019
The use of terms like "soft skills" in business is a disservice to all in online travel, particularly to women. Here's why it's time to redefine the skill set. Read More
Opinion | Online
car-rental-evolve-or-die
Rental car companies need to evolve now, or they will die
By Rob Cosentino - Epsilon  | March 22, 2019
Similar to other industries, there is a need for evolution by both traditional car rental companies and rideshare services to stay competitive. Read More
Opinion | Technology
Why does the financial community not value digital innovation at airlines?
Why does the financial community not value digital innovation at airlines?
By Lennart Dobravsky - Lufthansa Innovation Hub  | March 20, 2019
Lufthansa Innovation Hub used AI to analyze the major themes discussed by Wall Street and top management executives of five major airlines during earnings calls between 2015 and 2018. Read More
Opinion | Technology
The effect of IPOs on transportation network companies like Uber and Lyft
The effect of IPOs on transportation network companies like Uber and Lyft
By Dave Kilduff - Windy City Limousine, Bus Worldwide, & Dave Kilduff - Windy City Limousine & Bus Worldwide | March 19, 2019
There's good disruption and bad, and plenty of corporate travel buyers will argue whether the disruption in ground transportation by transportation network companies like Uber and Lyft has been good or... Read More
Opinion | Technology
Are urban mobility apps the new online travel agencies?
Are urban mobility apps the new online travel agencies?
By David Litwak - Mozio  | March 13, 2019
As more money gets poured into the sector, it's time to start thinking about urban mobility and how it intersects with the travel industry. Read More
Opinion | Distribution