Thought Leadership


How the coronavirus gave QR codes a major role in travel
How the coronavirus gave QR codes a major role in travel
By Sooho Choi - Publicis Sapient | October 28, 2020
QR codes hold even more potential as they have become an essential and welcomed tool for travel and hospitality brands, in particular, helping the industry get back on its feet in the face of adversity. Read More
Opinion | Technology
citizenm-op-ed-hotels-role
In the age of remote work, hotels serve a new purpose
By Lennert de Jong and Ernest Lee - CitizenM | October 26, 2020
COVID-19 has spawned a work-from-anywhere movement. Here's how hotels can capitalize.  Read More
Opinion | Online
Travel brands eager for a hit on Google might be disappointed
Travel brands eager for a hit on Google might be disappointed
By Robert Cole - RockCheetah and Phocuswright | October 22, 2020
Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More
Opinion | Online
Big Tech is eyeing the travel industry again with autonomous vehicle push
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
Opinion | Technology
Imagine there’s no COVID-19 slamming the travel industry - it isn’t hard to do
Imagine there’s no COVID-19 slamming the travel industry - it isn’t hard to do
By Gavin Smith - Element | October 12, 2020
There are four key areas to focus on as the travel industry navigates its way through this mid-pandemic period: revenue, organization, operations and technology. Read More
Opinion | Technology
Data - the old answer to new questions in travel
Data - the old answer to new questions in travel
By David Thompson - Amex GBT | October 7, 2020
We know things will be different from now on. For each trip, questions about health risks are multiplying and restrictions come and go quickly. But how will the industry adapt? Read More
Opinion | Technology
For hotels, COVID-19 has created an operational "perfect storm"
For hotels, COVID-19 has created an operational "perfect storm"
By Katherine Grass - Optii | October 2, 2020
On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to... Read More
Opinion | Distribution
How travel marketers can reboot and find their audiences
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
Opinion | Online
The risks and rewards of gamification in business travel
The risks and rewards of gamification in business travel
By Allison Ponchak - American Express GBT | September 23, 2020
For many travel managers, gamification has been a successful tool; however, in these uncertain times, they should reevaluate existing gamification programs for potential risk and to ensure they align... Read More
Opinion | Distribution
Reevaluating travel risk through the lens of equality, diversity and inclusion
Reevaluating travel risk through the lens of equality, diversity and inclusion
By Rhiannon Parker - Intertek Cristal | September 22, 2020
Notably missing from the dialogue around diversity and inclusion in the travel industry is critically evaluating the way we manage travel-related risk and the lens through which it has traditionally... Read More
Opinion | Online
Airbnb will get to its long-awaited IPO with a spring in its step
Airbnb will get to its long-awaited IPO with a spring in its step
By Steven Jankowski - AllTheRooms | September 17, 2020
Higher volumes of short-term rental bookings have allowed Airbnb to get its IPO plans back on track. Read More
Opinion | Online
NDC in 2020: so close but too far?
NDC in 2020: so close but too far?
By Pedro Anderson - Winding Tree | September 16, 2020
There are a few hurdles that remain along our journey towards a more innovative, flexible and extensible distribution capability. Read More
Opinion | Distribution
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How new approaches to interlining can help airlines rebuild capacity post-COVID
By Patrick Edmond - Air Black Box | September 15, 2020
With new interlining strategies based on better collaboration and partnerships, airlines can position themselves to generate more revenue as traffic resumes.   Read More
Opinion | Technology
mirai-op-ed-international-sales
10 tips for hoteliers to capture direct international sales as travel resumes
By Pablo Delgado - Mirai | September 14, 2020
 Hoteliers should adopt these tips to ensure OTAs aren’t getting more of their international business. Read More
Opinion | Distribution
business-travel-innovation
Using the coronavirus pandemic to bring some innovation to business travel
By Susan Lichtenstein - DigiTravel Consulting | September 11, 2020
Now is a good time to address the many pain points in corporate travel purposes. Read More
Opinion | Technology
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