Thought Leadership


google travel obsession
Google: Travel's closely watched obsession
By Douglas Quinby - Phocuswright | June 15, 2018
Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More
Opinion | Online
Behold a new era of digital marketing in travel
Behold a new era of digital marketing in travel
By Radoslaw Dobrolecki - RTB House | June 15, 2018
It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers. Read More
Opinion | Online
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
13 mistakes that sabotage vacation rental bookings
13 mistakes that sabotage vacation rental bookings
By Kevin High - VroomRes | June 6, 2018
You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More
Opinion | Distribution
A Step in the right direction for blockchain and travel?
A Step in the right direction for blockchain and travel?
By Arnie Weissmann - Travel Weekly | June 6, 2018
Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin. Read More
Opinion | Technology
hotels skeptical ai
Are hoteliers too skeptical of artificial intelligence?
By Klaus Kohlmayr - IDEAS | June 5, 2018
Despite the negative depictions in science fiction and widespread public concern over privacy, security and safety, artificial intelligence presents the possibility for real positive change, human... Read More
Opinion | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
Opinion | Online
Coming soon to your hotel: The integrated revenue generation team
Coming soon to your hotel: The integrated revenue generation team
By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More
Opinion | Distribution
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Opinion | Online
Internet of Things for hotels - great, until a hacker calls
Internet of Things for hotels - great, until a hacker calls
By Dean Coclin - DigiCert | May 24, 2018
Smart devices, often referred to as the Internet of Things, offer the hospitality industry the opportunity to give guests a much richer and differentiated experience. Read More
Opinion | Technology
How to scale in high-growth online travel
How to scale in high-growth online travel
By Bob Milne - Vacasa | May 22, 2018
Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More
Opinion | Startups
Turo car charing
Why David should always fight back against Goliath
By Andre Haddad - Turo | May 18, 2018
Life isn’t fair. So your mother told you when you were growing up, and the older you get, the more you realize her sage words are all too true.  Read More
Opinion | Online
the shared hotel room
Why hotel rooms belong to guests - not hoteliers
By David Goldstone - DigiValet | May 17, 2018
Airbnb and other “shared economy” businesses have raised the bar for travel providers who wish to deliver personalized, truly local experiences for guests. For hotels, the new environment means a... Read More
Opinion | Technology
AI and tracking data: looking beyond the travel industry
AI and tracking data: looking beyond the travel industry
By Simon Tomlinson - SITA | May 11, 2018
The combination of artificial intelligence and tracking data will increasingly enable organizations to optimize operations, introduce automation, utilize prediction tools and adapt what they do in... Read More
Opinion | Technology
Microsoft’s manifesto on corporate travel – a not so fast revolution
Microsoft’s manifesto on corporate travel – a not so fast revolution
By Bill Carroll - Phocuswright | May 8, 2018
In 1848, German philosophers Karl Marx and Friedrich Engels wrote The Communist Manifesto to recognize the struggles of class in societies as they related to capitalism. Read More
Opinion | Technology