Thought Leadership


Loyalty in travel during a time of fear starts with the refund
Loyalty in travel during a time of fear starts with the refund
By Matt Walker - LikeWhere  | April 1, 2020
The refund process for travel brands, at a moment when the operational parts of a business are in overdrive, is going to expose the culture of many brands, in the coming days. Read More
Opinion | Online
Tours are at an absolute low - here’s how they can recover after COVID-19
Tours are at an absolute low - here’s how they can recover after COVID-19
By Alex Govoreanu - Questo  | March 26, 2020
It's starting to look like a perfectly terrifying mix between the Spanish Flu and the Great Depression, with the tours and activities sector likely to never be the same again. Read More
Opinion | Online
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Trip.com Group's James Liang: Mobile apps could help to contain epidemics
By James Liang - Trip.com Group  | March 20, 2020
Trip.com Group chairman James Liang explains how a mobile app could be used to address issues related to travel during crises such as the current one caused by the COVID-19 coronavirus. Read More
Opinion | Technology
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Why long-term vision is critical to emergency measures and contingency planning
By Tedd Evers - TripTuner  | March 19, 2020
What if by cutting staff across the board, we might impede future growth? Is there another way? Read More
Opinion | Distribution
The coronavirus effect: How travel brands should adjust ad spend
The coronavirus effect: How travel brands should adjust ad spend
By Koddi  | March 18, 2020
Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More
Opinion | Online
Travel’s last big trauma offers few clues for the future
Travel’s last big trauma offers few clues for the future
By Maggie Rauch  | March 17, 2020
Both 9/11 and the coronavirus pandemic hit travel hard and fast - but the fallout from coronavirus could be much more severe. Read More
Opinion | Distribution
We haven't been here before
We haven't been here before
By Kevin May | March 16, 2020
The industry needs smart thinking, collective responsibility and action from brands, an ability to be realistic about how to dig itself out the various holes it will inevitably find itself in and, most... Read More
News | Online
hotel room technology strategies
Coronavirus and economic uncertainty: Technology strategies hoteliers should evaluate to weather the storm
By Matt Melymuka and Andrew Bartusiak - PeakSpan Capital  | March 16, 2020
As operational budgets come under increasing scrutiny and hoteliers are forced to cut spending in various areas, forward-thinking organizations should consider increasing investment in strategic... Read More
Opinion | Technology
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
Will the coronavirus outbreak force hotels to adapt to new technologies quicker?
By Gregor Amon - Hotel Data Cloud  | March 13, 2020
When it comes to hotels, you can bet that hotel owners and managers are reeling, trying to come up with a plan to address coronavirus, but more importantly, to have strategies to recoup their losses... Read More
Opinion | Technology
Protecting the business traveler at home and abroad during coronavirus
Protecting the business traveler at home and abroad during coronavirus
By Leslie Kurkjian Crowe - TripActions  | March 10, 2020
What can businesses do to provide sufficient health, safety and security for those employees that are traveling? Read More
Opinion | Online
The key to innovation in APAC's travel startup scene? Empowering female founders
The key to innovation in APAC's travel startup scene? Empowering female founders
By Stephanie Strunk - Amadeus Ventures  | March 5, 2020
For all the achievements of startups in Asia, female leaders remain underrepresented in the region. Read More
Opinion | Startups
COVID-19 and the global hotel industry: A roadmap to recovery, part 2
COVID-19 and the global hotel industry: A roadmap to recovery, part 2
By Yuki Hu, Eva Liu, George Yu - IDeaS, & Yuki Hu, Eva Liu & George Yu - IDeaS | March 4, 2020
Although hotels can’t press the “restart” button on 2020, they can launch into “repair” mode now, despite being forced to a standstill by the big pause button that is COVID-19. Read More
Opinion | Distribution
As travel giants circle, understanding the economics in tours and activities is vital
As travel giants circle, understanding the economics in tours and activities is vital
By Olan O'Sullivan - TrekkSoft  | March 3, 2020
In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More
Opinion | Distribution
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
COVID-19 and the global hotel industry: A roadmap to recovery, part 1
By Yuki Hu, Eva Liu, George Yu - IDeaS, & Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020
Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More
Opinion | Distribution
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
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