Thought Leadership


gen-z-loyalty-travel-beach
The A-to-Gen Z of travel loyalty
By Craig Brennan - SwitchFly  | June 14, 2019
The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey. Read More
Opinion | Online
Will sightseeing buses be first to globally scale with autonomous vehicles?
Will sightseeing buses be first to globally scale with autonomous vehicles?
By Alex Bainbridge - Autoura  | June 12, 2019
Robo-taxis are a fool's errand. Instead, delivering experiences such as sightseeing via autonomous vehicle makes for a better near-term strategy. Read More
Opinion | Technology
What happens to rate parity when Airbnb is an online travel agency?
What happens to rate parity when Airbnb is an online travel agency?
By Gino Engels - OTA Insight  | June 11, 2019
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More
Opinion | Online
Collaboration, not competition, can make the travel industry a digital leader
Collaboration, not competition, can make the travel industry a digital leader
By Rom Hendler - InnoVel  | June 7, 2019
Travel, intangible and evolving, is a perfect example of a product particularly vulnerable to marketing myopia. So we should fix it, as an industry together. Read More
Opinion | Technology
operto hardware
IoT, asset management and transforming the short-term rental experience
By Michael Driedger - Operto  | June 5, 2019
One of the greatest challenges for the international vacation and short-term rental industry today is providing a product with the level of consistency and standardization that guests increasingly... Read More
Opinion | Technology
hotel-attribute-systems
Rethinking hotel distribution with attribute-based selling
By Simone Puorto - Simone Puorto Consulting  | June 4, 2019
How the development of systems to offer room attributes might impact distribution. Read More
Opinion | Distribution
Welcome to a new era for online travel, where any brand can get left behind
Welcome to a new era for online travel, where any brand can get left behind
By Jeff Katz - Journera  | May 31, 2019
We spent the last two decades in the Transaction Era - making it easier to find and book the elements of a trip. But we are now entering the Experience Era. Read More
Opinion | Online
business-travel-innovation-fail fast-2
Why a fail fast mentality is key to tech innovation in business travel
By Frédéric Stark - KDS  | May 23, 2019
Regardless of size, as an industry, we need to be able to try new things and at times, to test ideas and accept that they might fail, until we finally succeed. Read More
Opinion | Technology
Listen up: How active listening can open doors to career growth
Listen up: How active listening can open doors to career growth
By Colleen Coulter - Facebook  | May 10, 2019
At its core, active listening is simply paying closer attention. Sounds straightforward, but in today’s world of distractions it’s easy to get lost in your own thoughts. Read More
Opinion | Technology
Why network performance monitoring is critical to the hospitality industry
Why network performance monitoring is critical to the hospitality industry
By Adam Edwards - AppNeta  | May 9, 2019
For hoteliers, it's not just about delivering Wi-Fi technology to guests: Connectivity also plays a major role in driving the success of major brands throughout the hospitality industry from an... Read More
Opinion | Technology
How card-linked offers can build loyalty and repeat sales for travel brands
How card-linked offers can build loyalty and repeat sales for travel brands
By Phil Seward - Collinson  | May 3, 2019
Card-linked offers can help travel organizations analyze and unlock the copious amounts of incremental data produced by their customers. Read More
Opinion | Online
Four steps to personalize the traveler's path to purchase
Four steps to personalize the traveler's path to purchase
By Jay Radia - Yieldify  | April 25, 2019
By taking a data-driven approach to the customer journey, travel businesses can better recognize intent signals to personalize the journey to users as they browse. Read More
Opinion | Online
Travel recession opinion MMGY Clayton Reid
It's time to call it - we are heading for a travel recession, part 1
By Clayton Reid - MMGY Global  | April 24, 2019
MMGY Global CEO Clayton Reid sees a looming slowdown that will impact travel. The first part of his analysis explains why this has come about. Read More
Opinion | Online
email-marketing-transactions-travel-2
Transactional emails in travel: The good, the bad and the ugly
By Matt Harris - Dyspatch  | April 19, 2019
Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high.  Read More
Opinion | Online
PwC opinion IoT for hospitality
Why IoT is the “smart” solution for the hospitality industry
By Rob Mesirow and Jennie Blumenthal – PwC  | April 18, 2019
IoT solutions can provide many benefits for the hospitality industry, including more efficient asset tracking and utilization, lowered energy costs and a better experience for guests.   Read More
Opinion | Technology