Thought Leadership


Distributed ledger technology can bring rate parity to hotel distribution
Distributed ledger technology can bring rate parity to hotel distribution
By Nadim El Manawy - Arise Travel  | February 15, 2019
We ask if distribution technology in use today has been designed with goals that are out of alignment with hotelier’s best interests Read More
Opinion | Technology
Regulators vs. online travel agencies - a level playing field coming for hotels?
Regulators vs. online travel agencies - a level playing field coming for hotels?
By Sam Weston - 80 Days  | February 14, 2019
Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More
Opinion | Online
Why customer data platforms hold immense potential for travel companies
Why customer data platforms hold immense potential for travel companies
By Jim Price - MParticle  | February 13, 2019
For travel companies, a CDP can add significant agility and resilience to infrastructure and organization, reduce operating costs and provide the necessary controls for proper data governance. Read More
Opinion | Technology
Six dirty truths about tours, activities and attractions
Six dirty truths about tours, activities and attractions
By Douglas Quinby - Arival  | February 12, 2019
Avoiding the PR headlines and focusing on what’s real and what really matters to creators and sellers of tours, activities and attractions. Read More
Opinion | Online
How airlines can sweat existing assets to capture in-flight eyeballs
How airlines can sweat existing assets to capture in-flight eyeballs
By Dan Hurwitz - Penthera  | February 11, 2019
In-flight entertainment has evolved at a rapid pace in recent years, yet seat-back screens are already on the decline - so airlines need to think differently as their passengers are now paying more... Read More
Opinion | Technology
What should the travel industry understand about China in the Year of the Pig?
What should the travel industry understand about China in the Year of the Pig?
By Kieron Branagan - OpenJaw Technologies  | February 5, 2019
Take a deeper look at what’s going on away from the geopolitical headlines, and marketers will understand how trends in China are going to eventually affect us all. Read More
News | Online
Up in the clouds: Tech upgrades can bring much-needed innovation to airlines
Up in the clouds: Tech upgrades can bring much-needed innovation to airlines
By Krishna Mohan - TCS  | January 31, 2019
Keeping track of an airline's data, let alone gaining insights from it, is beyond the means of any one carrier's I.T. department - so other methods are now vital. Read More
Opinion | Technology
Bitter roots, sweet fruit - the current state of marketing automation in hospitality
Bitter roots, sweet fruit - the current state of marketing automation in hospitality
By Simone Puorto - Simone Puorto Consulting  | January 30, 2019
Hotels are skeptical about investing in marketing automation for economic and cultural reasons, but doing so is necessary to get closer to customers. Read More
Opinion | Technology
Why Airbnb must avoid the tech trap OTAs fell into for years
Why Airbnb must avoid the tech trap OTAs fell into for years
By Craig Stewart - Freetobook  | January 29, 2019
Airbnb's much-lauded move into hotel distribution has been a welcome addition to the hotel ecosystem - but it should beware of age-old pitfalls. Read More
Opinion | Distribution
A new era of personalization - for both travelers and suppliers
A new era of personalization - for both travelers and suppliers
By Benoit Jolin - Expedia Group  | January 29, 2019
The travel industry is entering an age of both traveler and supplier personalization - leveraging high-tech to deliver high-touch experiences. Read More
Opinion | Technology
Airline distribution in 2030, part 2: Four scenarios for the future
Airline distribution in 2030, part 2: Four scenarios for the future
By Mario Gavira  | January 25, 2019
Who wins - the tech giants, existing intermediaries, airlines, lawmakers or something else? Four possible patterns are analyzed here in part two. Read More
Opinion | Distribution
Are hotels on the verge of a parity nightmare?
Are hotels on the verge of a parity nightmare?
By Lily McIlwain - Triptease  | January 24, 2019
Booking.com has rolled out its Booking.Basic feature to European hotel listings, which could spell a serious parity problem for hoteliers. Read More
Opinion | Distribution
New model hotel op-ed Gulati
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou  | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
News | Startups
What's next for intent data in the travel industry?
What's next for intent data in the travel industry?
By John Ardis - Conversant  | January 21, 2019
As the booking process has been simplified and personalized, the travel industry hasn't been nearly as fast to harness technology for people-based marketing.  Read More
Opinion | Technology
Airline distribution in 2030, part 1: Gravitating towards airlines, intermediaries or tech giants?
Airline distribution in 2030, part 1: Gravitating towards airlines, intermediaries or tech giants?
By Mario Gavira  | January 17, 2019
Airline distribution is an evolving beast - but in the first of this two-part series we outline why developments over the next decade could trigger the most fundamental changes in its history. Read More
Opinion | Distribution