Thought Leadership


hotel-distribution-thomas-cook
Surviving Thomas Cook: Damage to hotel ecosystem shows distribution mix is vital anywhere
By Douglas Green - Duetto  | October 17, 2019
For those hotels now in the eye of the Thomas Cook storm, better days could lie ahead if they get more strategic with their channel distribution. Read More
Opinion | Distribution
Future proof, defined: 10 things to look for when considering new hotel tech
Future proof, defined: 10 things to look for when considering new hotel tech
By David Berger - Volara  | October 16, 2019
In the hotel industry, where cost often drives decisions over value, the term "future proof" is often heard, yet equally often ignored.  Read More
Opinion | Technology
SME-travel-startups-thomas-cook
Thomas Cook - Tech lessons for small travel businesses from the fall of a giant
By George Dumitru - WBE.travel  | October 15, 2019
The reasons for Thomas Cook’s collapse will become clearer over time, but for now here are some of its issues which should provide SMEs with some talking points for the boardroom and water cooler alike. Read More
Opinion | Technology
age of convergence
Travel brands, take note: The Age of Convergence is here
By Klaus Kohlmayr - IDeaS  | October 11, 2019
The Age of Convergence isn’t a pie‐in‐the‐sky idea or something that may happen in the future. Convergence is already happening every day, and it’s a part of our daily lives, even if we can’t see it. Read More
Opinion | Technology
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
By Sam Kamel - iinside  | October 9, 2019
Rather than dramatically ringing the death knell for LiDAR, Musk's comments earlier this year merely underscore the fact that LiDAR has an awareness issue, no pun intended. Read More
Opinion | Technology
The Future Of Travel Experience: A view from mega-investor Andreessen Horowitz
The Future Of Travel Experience: A view from mega-investor Andreessen Horowitz
By Jeff Katz - Journera  | October 8, 2019
Jeff Katz talks to one of the biggest names in venture capital and a major investor in travel companies: Jeff Jordan, the managing partner of Andreessen Horowitz and ex-CEO of OpenTable. Read More
Interview | Startups
The influencer marketing metrics travel brands are missing
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo  | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions. Read More
Opinion | Online
Consolidation to come in technology for tours and activities
Consolidation to come in technology for tours and activities
By Douglas Quinby - Arival  | October 2, 2019
Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector. Read More
Opinion | Technology
womens leadership road without map
For women in travel, the path to leadership is often a road without a map
By Cara Whitehill - Traxo  | October 2, 2019
Graham Greene, the famous British writer and MI6 agent, wrote a fascinating and hilarious travelogue about his monthlong trek through the wilds of Liberia, in coastal West Africa, called Journey... Read More
Opinion | Online
A unicorn illuminated: What the vacation rental industry can learn from Sonder
A unicorn illuminated: What the vacation rental industry can learn from Sonder
By Drew Patterson - Transparent  | October 1, 2019
Much of Sonder’s success is attributable to the underlying characteristics of short-term rental category, not a unique approach Sonder developed. Read More
Opinion | Online
CrowdRiff op ed AI for DMOs
What a trip: How DMOs can leverage the power of AI
By Amrita Gurney - CrowdRiff  | September 30, 2019
Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More
Opinion | Technology
What the travel sector can learn from the demise of Thomas Cook
What the travel sector can learn from the demise of Thomas Cook
By Sooho Choi - Publicis Sapient  | September 26, 2019
Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented... Read More
Opinion | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
Trip Planning 3.0 – this time it’s more than personal
Trip Planning 3.0 – this time it’s more than personal
By Manuel Hilty - Nezasa  | September 13, 2019
Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More
Opinion | Online
koddi broken marketing funnel
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi  | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
Opinion | Online