Thought Leadership


Possible futures for a post-pandemic travel industry, part 3
Possible futures for a post-pandemic travel industry, part 3
By Mario Gavira | May 26, 2020
This scenario sketches a fundamentally different outcome to the previous scenarios: the virus proves to be more resilient than expected and the discovery and mass production of an effective vaccine only... Read More
Opinion | Online
Consider what happens after the crisis is over (and use it to your advantage)
Consider what happens after the crisis is over (and use it to your advantage)
By Gavin Smith - Element | May 25, 2020
How you can make the business and your people work better, because when this situation is over, and it will be over, people will start travelling again.  Read More
Opinion | Technology
How to use communications to rebuild confidence, get passengers back on planes
How to use communications to rebuild confidence, get passengers back on planes
By Nick Key - 15Below | May 25, 2020
Passengers must be willing and able to navigate new regulations and legislation, plus understand and accept new cabin configurations, onboard safety procedures and immigration controls. Read More
Opinion | Technology
What to know about travel marketing across generations post-COVID-19
What to know about travel marketing across generations post-COVID-19
By Ann Fishman - Generational Targeted Marketing | May 22, 2020
Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More
Opinion | Online
Possible futures for a post-pandemic travel industry, part 2
Possible futures for a post-pandemic travel industry, part 2
By Mario Gavira | May 21, 2020
In this scenario the emotional and social impact the coronavirus crisis has on humanity is too deep for people to get back to the old normal, especially in terms of their travel behavior. Read More
Opinion | Online
pino-opinion-tours-activities
Tour operators: It's time to stop fighting online travel agencies
By Daniel Pino - TourOpp | May 21, 2020
TourOpp CEO Daniel Pino outlines things tour and activity suppliers should be demanding of OTAs. Read More
Opinion | Distribution
splitty-op-ed
Skeptical travel brands will be better prepared for the day after COVID-19
By Eran Shust - Splitty | May 20, 2020
In the face of an unknown future for the travel industry, it means to doubt certain “certainties” everyone believes in and to set out to find your truth. Read More
Opinion | Online
Possible futures for a post-pandemic travel industry, part 1
Possible futures for a post-pandemic travel industry, part 1
By Mario Gavira | May 19, 2020
Nobody has a playbook, but there are four possible scenarios for how the travel industry will emerge once this pivotal crisis is over. Read More
Opinion | Online
immunity-passport-privacy
Immunity passport debate shows we need a trusted guardian for digital identities
By Andersen Cheng - Nomidio | May 18, 2020
The global response to COVID-19 has sparked intense debate about the balance between protection and privacy. Should privacy be sacrificed in order to slow transmission of the virus? Read More
Opinion
Travelers may need to prepare for a contactless, surveillance-led experience
Travelers may need to prepare for a contactless, surveillance-led experience
By Simon Nowroz - Disruptive X Emergent | May 15, 2020
While we can’t conclude exactly what the future may hold, we can establish an overall trajectory and an overarching narrative that we refer to as a theme. Travel's future is a very different one. Read More
Opinion | Technology
fairmont-mayatoba-zoom-background
Virtual travel's time has finally come
By Tedd Evers - TripTuner | May 14, 2020
Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity. Read More
Opinion | Technology
What hotels need to consider before ramping up marketing efforts
What hotels need to consider before ramping up marketing efforts
By Bill Chase - Koddi | May 14, 2020
Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery Read More
Opinion | Online
pinterest-marketing-tips
5 ways travel marketers should prepare for recovery
By Ashish Arya - Pinterest | May 13, 2020
Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease. Read More
Opinion | Online
sojern-hotel-websites
How to digitally prepare a hotel website for reopening
By Kurt Weinsheimer - Sojern | May 11, 2020
To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More
News | Online
jfrancis-tourism-future
How to rebuild a "future-fit" tourism industry
By Justin Francis - Responsible Travel | May 11, 2020
Responsible Travel CEO Justin Francis shares what's on his wish list for the tourism industry after COVID-19. Read More
Opinion | Online
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