Thought Leadership


Online travel agency fightback: Tactics to lure direct bookings
Online travel agency fightback: Tactics to lure direct bookings
By Max Starkov - HEBS Digital | February 6, 2018
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Read More
Opinion | Distribution
An insider's tale on hotel website conversion rates
An insider's tale on hotel website conversion rates
By Jean-Louis Boss - Fastbooking | February 2, 2018
The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average. Read More
Opinion | Distribution
blockchain ota disruption
Pulse check: Blockchain not a panacea to disrupt web travel
By Douglas Quinby - Phocuswright | February 1, 2018
People have been bashing online travel agencies since, well, they first came along in the mid-1990s. Read More
Opinion | Technology
Prepare for impact: autonomous vehicles will reshuffle the travel industry
Prepare for impact: autonomous vehicles will reshuffle the travel industry
By Alex Bainbridge - The Spontaneous Travel Company | January 26, 2018
Self-driving vehicles will, along with Blockchain, perhaps, be the next big industry-wide invention to make and break companies. Read More
Opinion | Technology
Airlines should consider these critical trends (or fall behind)
Airlines should consider these critical trends (or fall behind)
By Dave O'Flanaghan - Boxever | January 25, 2018
We are witnessing a "coming of age" for airlines and their associated approaches to MarTech. Read More
Opinion | Technology
Investigation: How airlines gain an edge through pricing (Part Two)
Investigation: How airlines gain an edge through pricing (Part Two)
By Riccardo Boin and others - McKinsey | January 24, 2018
Taking attribute-level customization and applying it across all revenue categories to create a smarter RM model will enable airlines to create a potentially infinite number of price points. Read More
Opinion | Distribution
Investigation: How airlines gain an edge through pricing (Part One)
Investigation: How airlines gain an edge through pricing (Part One)
By Riccardo Boin and others - McKinsey | January 22, 2018
Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices. Read More
Opinion | Distribution
Hotel tech in 2018: Tools and technologies to remove friction and deliver value
Hotel tech in 2018: Tools and technologies to remove friction and deliver value
By Arthur Chapin - Expedia | January 18, 2018
Simply keeping up with the expectations of tech-savvy consumers is no longer an option. Exceeding those expectations is imperative and an opportunity for hotels to focus on what truly matters to... Read More
News | Technology
As online travel matures in the West, what does the next chapter look like?
As online travel matures in the West, what does the next chapter look like?
By Kei Shibata - Venture Republic | January 18, 2018
As the global online travel market reaches a turning point, what lies in store for all players, from global to local? Read More
Opinion | Online
Tech and the transforming vacation rental industry
Tech and the transforming vacation rental industry
By Steve Milo - VTrips | January 17, 2018
The vacation rental industry, a once sleepy and highly fragmented niche segment of travel, is rapidly being transformed from the “mom and pop” operations epitomized by T-shirts and flip-flops to slick... Read More
Opinion | Online
hotel-revenue-management-2
Emerging technologies are outsmarting the hotel revenue model
By Rom Hendler - InnoVel | January 10, 2018
Just when hoteliers thought they’ve mastered the art of working with online travel agents, there seems to be a sense of déjà-vu. Read More
Opinion | Distribution
Investigation: Hotels and online agencies battle on three fronts (Part Two)
Investigation: Hotels and online agencies battle on three fronts (Part Two)
By Robert Cole - RockCheetah | January 8, 2018
Logically, hotel reward program members have always booked a disproportionate amount of business. Read More
Opinion | Distribution
Digital impatience: Hotels need to adapt to win the "Need for Speed" generation
Digital impatience: Hotels need to adapt to win the "Need for Speed" generation
By Felix Undeutsch - MICE, Expedia Inc. | January 5, 2018
Companies like Amazon have made it clear: Everything is accessible to everyone at any time from anywhere. Hotels need to follow suit. Read More
Opinion | Online
Investigation: Hotels and online agencies battle on three fronts (Part One)
Investigation: Hotels and online agencies battle on three fronts (Part One)
By Robert Cole - RockCheetah | January 5, 2018
Don’t be fooled, despite the occasionally cordial "partnering" rhetoric between the major hotel brands and OTAs, this is an existential battle. Read More
Opinion | Distribution
Welcome to 2018 - Here's an online travel starter pack
Welcome to 2018 - Here's an online travel starter pack
By PhocusWire | January 2, 2018
After all the trend analysis sessions, strategy groups, budget meetings and debates, it's time to actually get on with it all. Read More
News | Technology