Thought Leadership

Urban air mobility is taking off - every travel brand needs a plan
Opinion / Technology
Urban air mobility is taking off - every travel brand needs a plan
By Scott Davidson - Accenture | October 19, 2021
The disruptive potential of urban air mobility is such that no travel company can afford to wait before thinking through the implications. Read More
Microservice tech is the future for hotels, part 2
Opinion / Technology
Microservice tech is the future for hotels, part 2
By Anthony Hunt - Shiji Group | October 18, 2021
In the second part of his analysis of hotel PMS architecture%2c Shiji Group%27s Anthony Hunt explains why microservice technology has benefits the industry needs to modernize. Read More
Microservice tech is the future for hotels, part 1
Opinion / Technology
Microservice tech is the future for hotels, part 1
By Anthony Hunt - Shiji Group | October 15, 2021
Legacy systems built on client-server architecture lack the efficiency and scalability now available in more modern technology.      Read More
women-travel-leadership-rare
Opinion / Online
Why are women in leadership positions in the travel industry so rare?
By Anne Dolan - Clink | October 14, 2021
Here's how the travel industry can push for more diversity and more roles for women on senior management teams and in the boardroom. Read More
Pandemic business travel is different, not dead
Opinion / Online
Pandemic business travel is different, not dead
By Steve Black - Topia | October 13, 2021
Business trips may become more valuable, strategic and appreciated than ever before. Read More
digital-first-hotel-staffing-ibs-software
Opinion / Technology
How digital-first can address hospitality labor shortages
By Lisa Barker - IBS Software | October 8, 2021
Technology has the potential to reduce persistent staffing pressures while simultaneously improving the guest experience. Read More
Airbnb’s limited foray into experiences helps everyone else
Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More
Hotels can afford to be greedy as 2021 enters its final quarter
Opinion / Distribution
Hotels can afford to be greedy as 2021 enters its final quarter
By Carolyn Corda - Adara | October 4, 2021
Predictable travel behaviors of the past are no longer and hotel marketers have formed a habit of attracting the bookings that they can in the short term, in case something changes in the future for the... Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
A temperature check on vacation rentals
Opinion / Online
A temperature check on vacation rentals
By Marcus Rader - Hostaway | September 22, 2021
Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic. But it's a useful time to reflect on reality. Read More
E-commerce and the future of airline-passenger connections
Opinion / Online
E-commerce and the future of airline-passenger connections
By Joshua Ng - Alton Aviation Consultancy | September 21, 2021
As a result of the pandemic, airline apps are on the rise, changing the dynamic of airline-passenger interactions. Read More
eric-leopold-opinion-business-travel
Opinion / Technology
Why business travelers will care about personalized air travel
By Eric Leopold - Threedot | September 16, 2021
Information, care and personalization will restore trust in business travel, and new types of marketplaces will enable this to happen.   Read More
TMC-NDC-content
Opinion / Distribution
What's next for NDC: Content investment and innovation
By Adam Knights - ATPI | September 15, 2021
NDC might be viewed as a quiet storm that TMCs must prepare for as part of their role in offering content from multiple airline sources. Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
Will leisure travel companies break into corporate accommodation?
Opinion / Distribution
Will leisure travel companies break into corporate accommodation?
By Lee Curtis - Reside | September 10, 2021
This has created opportunities for players in the travel sector to widen the appeal of their offering to both leisure and business travelers, especially as optimism for travel continues to increase. Read More