Thought Leadership


Travel and the complex world of native comparison search
Travel and the complex world of native comparison search
By Brett Tabano - MediaAlpha | August 2, 2018
Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More
Opinion | Online
Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?
Evolution warning: Are hotel owners in danger of becoming the new taxi drivers?
By Peter O’Connor - Essec Business School | August 1, 2018
Just as the taxi industry responded to new competition by trying to manipulate governments in their favor, hotel chains are ganging up on travel industry innovators such as Airbnb and online travel... Read More
Opinion | Distribution
fornova-hotels-metasearch
What hotels need to know about evolving metasearch distribution trends
By Fornova | July 27, 2018
Metasearch engines hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and... Read More
Opinion | Online
travel-payments-evolution
How online payment trends are impacting the travel industry
By Morten Larsen - Booking.com | July 25, 2018
The world of online payments is undergoing a rapid transformation. Whereas once customers had scant options - primarily credit cards and bank transfers - to make bookings over the internet, they now... Read More
Opinion | Technology
Travel startups - pick your battles against the powerful wisely
Travel startups - pick your battles against the powerful wisely
By Alex Bainbridge - Autoura | July 19, 2018
The Phocuswright Conference in November this year comes at a point in the travel and hospitality industry life-cycle where challenger startups from 15-20 years ago are now the global incumbents. Read More
News | Online
conversational hospitality op-ed Benbria
We need to talk: Conversational hospitality and the guest experience
By Jordan Parsons - Benbria | July 18, 2018
In 2016, Chris Messina, the inventor of the hashtag, published a post on Medium dubbing a new trend called “Conversational Commerce.” Read More
Opinion | Technology
Google triggers new AdWords update: What are the implications for hotels?
Google triggers new AdWords update: What are the implications for hotels?
By SiteMinder | July 6, 2018
This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More
Opinion | Online
Day of the independents - why chains are seeing tech-savvy competitors celebrate
Day of the independents - why chains are seeing tech-savvy competitors celebrate
By Sue Spinney - Expedia Group | July 5, 2018
As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels. Read More
Opinion | Distribution
Amazon Alexa for Hospitality D Berger
Alexa For Hospitality is a seminal moment in the industry (despite challenges)
By David Berger - Volara | July 4, 2018
The launch of Alexa for Hospitality is a seminal moment for hoteliers, as well as the ecosystem of vendors that serve them. Read More
News | Technology
Everything hotels need to know about calculating direct sales
Everything hotels need to know about calculating direct sales
By Cesar Lopez - Mirai | July 3, 2018
Would you go on a diet without knowing or controlling your weight and without using scales? Then why, as a professional, do you want to boost your direct sales without knowing its cost? Read More
Opinion | Distribution
Technology and customer experience analysis
Why technology is the key to a great customer experience for travelers
By Rakshit Desai - FCM Travel Solutions | July 2, 2018
It’s a universally acknowledged fact that technology has influenced every aspect of human life, specifically over the last few years. This stands unambiguously true for travel industry. Read More
News | Technology
Alexa, what do Echo devices in hotels mean for travel marketers?
Alexa, what do Echo devices in hotels mean for travel marketers?
By Mat Harris - Sojern | June 29, 2018
It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More
News | Technology
Affiliate marketing strategies in travel
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
Nine must-watch travel marketing trends
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More
Opinion | Online