Thought Leadership


biometric-id-integration
Biometric digital identity must be end-to-end for air travel
By Iyad Hindiyeh - Amadeus | April 19, 2021
The pandemic has accelerated progress towards a full-automated self-service passenger journey. Read More
Opinion | Technology
Personalization will power the next era of hospitality
Personalization will power the next era of hospitality
By Rod Jimenez - SHR | April 16, 2021
After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences. Read More
Opinion | Technology
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Opinion | Technology
Will the pandemic change corporate travel technology distribution?
Will the pandemic change corporate travel technology distribution?
By Gavin Smith - Element | April 13, 2021
The major suppliers in our sector have unwittingly created an elite club of users and clients, as they have dramatically reduced their indirect sales partners to the point where they are not taking on... Read More
Opinion | Distribution
Five ways airlines can boost traveler confidence as travel resumes
Five ways airlines can boost traveler confidence as travel resumes
By Tim Underwood - xCheck | April 12, 2021
Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead. Read More
Opinion | Technology
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Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
Google’s free booking links for hotels – too good to be true?
Google’s free booking links for hotels – too good to be true?
By Craig Stewart - Freetobook | March 29, 2021
Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out.  Read More
Opinion | Distribution
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Travel recovery goes beyond planes in the sky - it requires customer empathy
By Simon Dempsey - AviLabs | March 25, 2021
Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones.  Read More
Opinion | Technology
Why hoteliers should consider a phased approach to a revenue rebound
Why hoteliers should consider a phased approach to a revenue rebound
By Klaus Kohlmayr - IDeaS | March 24, 2021
The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand. Read More
Opinion | Distribution
Leisure travel to lead airline recovery, but demand can’t do it alone
Leisure travel to lead airline recovery, but demand can’t do it alone
By Aditi Mehta - PROS | March 23, 2021
Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and... Read More
Opinion | Technology
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First-party data: The elusive key to travel's recovery
By Tedd Evers - TripTuner | March 22, 2021
As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.     Read More
Opinion | Online
Is robotics taking over hospitality? Yes and no
Is robotics taking over hospitality? Yes and no
By Chris Connar - Angie Hospitality | March 19, 2021
Robots and automated technology support the current evolution of hospitality, but only when they allow staff to focus on delivering exceptional guest services. Read More
Opinion | Technology
Airbnb's financial performance signifies shift in traveler behavior
Airbnb's financial performance signifies shift in traveler behavior
By Luca Zambello - Jurny | March 16, 2021
As travelers begin planning trips again, it is a good time to look at the trends driving Airbnb’s popularity and what they mean for business and leisure travel in 2021 and the years to come.  Read More
Opinion | Online
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