Thought Leadership


Will Marriott data breach herald the death of personalization?
Will Marriott data breach herald the death of personalization?
By Greg Abbott - DataArt | December 5, 2018
This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked. Read More
Opinion | Technology
Amid hotel distribution wars, Google will be the last site standing
Amid hotel distribution wars, Google will be the last site standing
By Marco Benvenuti - Duetto | December 4, 2018
In an ideal situation for hotels, travelers looking for overnight accommodations would just come directly to them - by walking into the lobby, calling a 1‐800 number or visiting the hotel’s... Read More
Opinion | Distribution
Marriott data breach - a mess that is only starting to unravel
Marriott data breach - a mess that is only starting to unravel
By Gates Marshall - CompliancePoint | November 30, 2018
Businesses and consumers continue to discuss privacy regulations and legislation on a regular basis, especially in the travel industry. Read More
Opinion | Technology
Service or experience economy: What’s your business?
Service or experience economy: What’s your business?
By Matt Walker - LikeWhere | November 28, 2018
Over the course of 2018, there have been forecasts that the travel industry is entering a new economy that wraps itself around what the business is trying to do. Read More
News | Online
How engaging the silent traveler can improve the customer experience
How engaging the silent traveler can improve the customer experience
By Russ Pedder - Rant & Rave | November 8, 2018
To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their... Read More
Opinion | Online
hotel personalization websites
The six principles of personalization for hotel websites
By Frank Reeves - Avvio | November 6, 2018
To assist hoteliers and accommodation providers in building personalization into their websites, here are six key principles to follow. Read More
Opinion | Distribution
The story of Hipmunk: How the metasearch engine turned "suckage" into success
The story of Hipmunk: How the metasearch engine turned "suckage" into success
By Adam Goldstein - Hipmunk | October 31, 2018
When we started Hipmunk in 2010, we were trying to solve a problem we faced firsthand: the agony of searching and booking travel. Read More
Opinion | Online
The good - and bad - of Trivago's hotel metasearch model
The good - and bad - of Trivago's hotel metasearch model
By Jacopo Rita - Bookassist | October 31, 2018
According to recent industry buzz and rumors, Trivago has seen better times. Hardly a month (or even a week!) goes past by without an article or press release highlighting even more trouble for the... Read More
Opinion | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
snapshot-travel-industry-2018-2
Bots, bottled water and search - a varied snapshot of industry issues in 2018
By Simone Puorto | October 25, 2018
Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More
Opinion | Technology
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More
Opinion | Online
google-brand-protection-hotel-2
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More
Opinion | Online
Three ways hoteliers are kicking silos of technology for good (finally)
Three ways hoteliers are kicking silos of technology for good (finally)
By Klaus Kohlmayr - IDEAS | October 18, 2018
Stop me if you’ve heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier’s bottom line. Read More
Opinion | Technology
The true cost of hotel brand participation online
The true cost of hotel brand participation online
By Peter O’Connor - Essec Business School | October 16, 2018
There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More
Opinion | Distribution
How to get smart with hotel distribution during the low season
How to get smart with hotel distribution during the low season
By Gino Engels - OTA Insight | October 12, 2018
Peaks and troughs are the perennial features of every hotelier’s annual revenue graph. This is unlikely to change. Read More
News | Distribution