Thought Leadership


What’s next for Google’s expansion into vacation rentals?
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United  | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More
Opinion | Distribution
Careful what you wish for: Attribute-based selling isn't all it's cracked up to be
Careful what you wish for: Attribute-based selling isn't all it's cracked up to be
By Tim Peter - Tim Peter, Associates, & Tim Peter - Tim Peter & Associates | August 15, 2019
It doesn't seem that guests really need attribute-based selling, and it's unrealistic to assume that the model will both improve prices for guests and drive more revenue. Read More
Opinion | Distribution
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
By Olan O’Sullivan - TrekkSoft  | August 6, 2019
Are the investments by Booking Holdings and TripAdvisor about supporting their consumer offerings rather than offering compelling solutions for operators to run their businesses? Read More
Opinion | Distribution
To self-book or not to self-book - that is the business travel question
To self-book or not to self-book - that is the business travel question
By Mike Baker - Lola  | August 5, 2019
A study reveals that frequent business travelers feel they’re wasting time booking their own travel AND wasting time having someone else book it for them. Read More
Opinion | Online
Threatless: Why the OTA-tech alignments in activities aren’t a big deal
Threatless: Why the OTA-tech alignments in activities aren’t a big deal
By Douglas Quinby - Arival  | August 5, 2019
These developments may only pertain to a few thousand operator customers across these systems that also use these OTAs. And really only a smaller few that closely follow the industry politics across the... Read More
Opinion | Distribution
Suppliers, beware: A threat lurks in tours and activities distribution
Suppliers, beware: A threat lurks in tours and activities distribution
By Tao Tao - GetYourGuide  | August 1, 2019
There is a growing threat to the future of tours and activities: the loss of independence in reservation systems, thanks to acquisitions by TripAdvisor and Booking Holdings. At GetYourGuide, we don’t... Read More
Opinion | Distribution
NDC Check, part 2: Next-gen airline distribution could be ready to fly
NDC Check, part 2: Next-gen airline distribution could be ready to fly
By Philippe Der Arslanian - Answair  | July 31, 2019
Transformation, Proven ROI and Push-and-pull are the three drivers that are fully interrelated and need to be addressed simultaneously by airlines. Read More
Opinion | Distribution
The true cost of not protecting customer data in travel
The true cost of not protecting customer data in travel
By Peter Matthews - Nucleus  | July 30, 2019
If data breaches can happen to some of the biggest players in the business, whose cyber security budgets dwarf most businesses, how exposed are smaller groups and individual hotels? Read More
Opinion | Technology
NDC check, part 1: Is next-gen airline distribution taxiing or taking off?
NDC check, part 1: Is next-gen airline distribution taxiing or taking off?
By Philippe Der Arslanian - Answair  | July 26, 2019
Despite the ineluctable NDC promise carried aggressively by the leading airlines, others seem to be adopting a wait-and-see approach. Read More
Opinion | Distribution
Being your own boss - the importance of web content for tour and activity providers
Being your own boss - the importance of web content for tour and activity providers
By Chris Torres - Tourism Marketing Agency  | July 19, 2019
If you run a tour or activity company in 2019, you cannot succeed without a high‐performing website. Read More
Opinion | Online
You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
hotel-metasearch-marketing-channel-2
How metasearch became the most important marketing channel in travel
By Pablo Delgado - Mirai  | July 10, 2019
Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More
Opinion | Distribution
Why travel marketers must be always on and multichannel
Why travel marketers must be always on and multichannel
By Stephen Taylor - Sojern  | July 4, 2019
To be successful in this era of convergence, travel providers must think more strategically, not just about inventory, but about how they’re selling entire experiences. Read More
Opinion | Online
How independent hotels can win direct bookings
How independent hotels can win direct bookings
By Max Starkov - NextGuest Digital  | July 3, 2019
Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More
Opinion | Distribution
The Amazon effect on travel customer service: Patience is no longer a virtue
The Amazon effect on travel customer service: Patience is no longer a virtue
By Ford Blakely - Zingle  | June 28, 2019
The old saying that patience is a virtue is no longer valid. Not in today’s world, where top brands like Amazon, Uber and Netflix have changed the expectations of consumers. Read More
Opinion | Online