Teletext Holidays has quietly released its long-awaited iPad application.
The company first talked about the iPad app a year ago when it was to be released to coincide with a major TV advertisement campaign and a website relaunch last January.
Teletext Holidays then switched focus from the iPad to its Web TV services, including a deal with Samsung.
The free app, called Teletext Holidays Explorer, is designed to add inspirational elements to the holiday purchase and allow users to choose a holiday based on preferences.
A number of travel companies, including ebookers with its own Explorer app, are seeking to take advantage of the tablet's user experience to offer a more inspirational experience.