European internet booking system provider FastBooking has launched Collection-Hotels, a high-end portal for the four and five star hotels in its system to give them another route to consumers.
The site is entering a growing marketplace and follows in the footsteps of other European sites such as Mr & Mrs Smith and Escapio.
FastBooking also joins a number of other B2B technology providers that have seen the consumer route as a potentially lucrative add-on to their businesses.
Collection-Hotels currently features around 135 of FastBooking's luxury hotels and includes booking facilities, reviews, detailed information, maps and sharing tools through Facebook.
As host and aggregator, FastBooking collects a commission from each hotel on every booking through the system.
FastBooking says the new site has the potential to be "pretty big", although it admits that marketing will be minimal - relying on referrals from its existing sites and word-of-mouth.
The tech firm already has 50 other B2C sites, although most are low-key affairs and act simply as pseudo-affiliate distribution platforms for hotel partners.
Collection-Hotels will be different, the company says, because the hotels are hand-picked by its team and "a lot of effort" has gone into creating the site.