Here's an interesting idea from Turkish Airlines allowing startups to pitch their ideas to a captive flying audience.
Using its Planet inflight entertainment system, the airline is helping investors find new businesses and providing startups with an additional forum to communicate their ideas.
It's a different take on what other airlines have done with midair hackathons, think British Airways and its Ungrounded initiative earlier this year.
Starting in the next few days, Turkish Airlines will feature pitches from 11 startups which will be renewed on a monthly basis.
Interested startups can find out more here.
Here's a clip: