Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
sounding off 31 travel marketing
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More
Interview | Online
Sounding Off: Shiny and new doesn't always mean it's better
Sounding Off: Shiny and new doesn't always mean it's better
By PhocusWire | August 30, 2019
Revolutionary changes to how this industry operates are not always the best and most successful routes. Evolution is a far better process. Read More
Interview | Technology
Sounding Off: As a founder, don't be an arrogant technologist
Sounding Off: As a founder, don't be an arrogant technologist
By PhocusWire | August 23, 2019
The trappings of the common startup founder are plentiful. But thinking it through from the beginning can help avoid problems further down the line. Read More
Interview | Online
sounding off business travel
Sounding Off: True innovation in business travel is more than cosmetic
By PhocusWire | August 16, 2019
The number of startups targeting the corporate travel market in recent years is interesting. It is a sector full of pain points and frustration for business travelers and those trying to manage their... Read More
Interview | Online
Sounding Off: Damaging trust can take years to rebuild
Sounding Off: Damaging trust can take years to rebuild
By PhocusWire | August 2, 2019
CEOs walk a communications tightrope, where a loose word or two can trigger doubts in the minds of consumers that can last an age in business years. Read More
Interview | Online
sounding off 26 diversity
Sounding Off: Travelers are diverse, and leadership teams should be, too
By PhocusWire | July 26, 2019
Leadership roles at travel companies should reflect the demographics they're targeting. Read More
Interview | Online
sounding off 25 future of travel
Sounding Off: Is the future of travel .... travel?
By PhocusWire | July 19, 2019
Blockchain-led or not, consumers are changing, alongside the very idea of tourism and travel itself. And it's probably closer than we realize. Read More
Interview | Technology
Sounding Off: Brand equity counts for nothing if you don't use it wisely
Sounding Off: Brand equity counts for nothing if you don't use it wisely
By PhocusWire | July 12, 2019
Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More
Interview | Online
Sounding Off: Still too many questions and few answers for NDC
Sounding Off: Still too many questions and few answers for NDC
By PhocusWire | July 5, 2019
NDC's rocky road over the last seven years serves as a stark reminder of how complex the airline distribution landscape is and continues to be. Read More
Interview | Distribution
Sounding Off: The first six months of PhocusWire's weekly editorials in 2019
Sounding Off: The first six months of PhocusWire's weekly editorials in 2019
By PhocusWire | June 28, 2019
This week we bring you the full archive from the first six months of 2019 - here in one place. Read More
Interview | Online
sounding off 21 emerging technologies
Sounding Off: Not all emerging tech is created equal
By PhocusWire | June 21, 2019
Technology can be exciting and the user experience pretty good. And brands should be applauded for dabbling with interesting new consumer interfaces to see what works. But there is a "but"... Read More
Interview | Technology
sounding off 20 airbnb as ota
Sounding Off: Another major OTA arriving is the least of the hospitality sector's worries
By PhocusWire | June 14, 2019
Understanding and meeting the changing customer is going to become the single most important investment that hotels and chains make in the years ahead, after asset improvements and other infrastructure... Read More
Interview | Online
Sounding Off: It's all about making consumers' lives easier
Sounding Off: It's all about making consumers' lives easier
By PhocusWire | June 7, 2019
It's not quite "one app to rule them all" but ultra-simplicity is perhaps where the travel app marketplace could be heading. Read More
Interview | Online
Sounding Off: Stepping out from the crowd could be the only option
Sounding Off: Stepping out from the crowd could be the only option
By PhocusWire | May 31, 2019
Running an OTA, you find yourself in a vicious circle... where everyone is doing more or less the same. Read More
Interview | Online