travel-startups-survival-fittest
Sounding Off: Survival of the fittest is a mental game
By PhocusWire | May 1, 2020
The most important role that founders and executive teams can take on now is disseminating the strategic gaps quickly and identifying who is the best placed in an organization to take on the duty of... Read More
Interview | Startups
Sounding Off: It's unknown where tours and activities fit in the distribution mix
Sounding Off: It's unknown where tours and activities fit in the distribution mix
By PhocusWire | April 24, 2020
Will travel intermediaries be as interested in tours and activities as they have been once travel resumes post-coronavirus? Read More
Interview | Online
Sounding Off: The right strategy can alter a brand's course
Sounding Off: The right strategy can alter a brand's course
By PhocusWire | April 17, 2020
A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More
Interview | Online
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
By PhocusWire | April 10, 2020
It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More
Interview | Online
Sounding Off: In a post-coronavirus world, it's trains before planes
Sounding Off: In a post-coronavirus world, it's trains before planes
By PhocusWire | April 3, 2020
Air travel will come back, for sure. But travelers shifting to rail might be a lasting outcome from the current climate (no pun intended). Read More
Interview | Distribution
Sounding Off: Travel bailouts are not simple tasks to manage
Sounding Off: Travel bailouts are not simple tasks to manage
By PhocusWire | March 27, 2020
 It seems more likely that any form of state aid will go only to propping up the travel-facing operations that inspire people to travel or are functional elements of a trip. Not the ecosystem... Read More
Interview | Technology
Sounding Off: Rules are there to be broken
Sounding Off: Rules are there to be broken
By PhocusWire | March 20, 2020
It wouldn't be at all surprising if there is a movement that eventually emerges which proposes tearing up the industry's old rule books and demands that business is carried out in a more caring way. Read More
Interview | Distribution
Sounding Off: All that talk about being brilliant communicators should be real
Sounding Off: All that talk about being brilliant communicators should be real
March 13, 2020
Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More
Interview | Online
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
By PhocusWire | March 6, 2020
Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More
Interview | Online
sounding off travel subscription
Sounding Off: Do consumers want a travel subscription? Maybe…
By PhocusWire | February 28, 2020
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More
Interview | Online
Sounding Off: Startups should think big but think realistically
Sounding Off: Startups should think big but think realistically
By PhocusWire | February 21, 2020
Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More
Interview | Startups
Sounding Off: Startups should consider giving something away for the greater good
Sounding Off: Startups should consider giving something away for the greater good
By PhocusWire | February 14, 2020
Peak Kayak and its investment/acquisition policy might seem alien to many startups or growing businesses as we enter the 2020s, but it shouldn't be ruled out for fear of dilution of the potential... Read More
Interview | Startups
Sounding Off: Safety should be at the forefront of improving business travel
Sounding Off: Safety should be at the forefront of improving business travel
By PhocusWire | February 7, 2020
Safety features should not be considered “added” to any travel program - they should be common and expected. Read More
Interview | Technology
Sounding Off: Try the shiny new tech but never expect results
Sounding Off: Try the shiny new tech but never expect results
By PhocusWire | January 31, 2020
Technologists will always want to play but the beancounters upstairs often do not have the patience to let the nerds in the basement figure out if something new is relevant to a brand's strategic vision... Read More
Interview | Technology
Sounding Off: The challenge of reducing travel in the travel industry
Sounding Off: The challenge of reducing travel in the travel industry
By PhocusWire | January 24, 2020
Conversations about sustainability are difficult to have across all industries, including travel, but it’s time to have them. Read More
Interview | Online
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