Sounding Off: 2020 year in review
Sounding Off: 2020 year in review
By PhocusWire | December 18, 2020
See our collection of every PhocusWire weekly editorial from 2020. Read More
Interview | Online
Sounding Off: Battle of the "best" in online travel is just getting started
Sounding Off: Battle of the "best" in online travel is just getting started
By PhocusWire | December 11, 2020
Let's not, for a moment, dampen the mood that has started creeping into the psyche of leaders in the online travel market in recent weeks. Read More
Interview | Online
Sounding Off: Change can't come until you understand how
Sounding Off: Change can't come until you understand how
By PhocusWire | December 4, 2020
The travel industry does not have a great track record when it comes to managing change - often the technology is blamed, often the lack of collaboration and willingness to share and/or thin margins. Read More
Interview | Online
Sounding Off: The promise of a new marketing process won't be easy to reach
Sounding Off: The promise of a new marketing process won't be easy to reach
By PhocusWire | November 27, 2020
In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More
Interview | Online
Sounding Off: The bigger promise offered by a vaccine
Sounding Off: The bigger promise offered by a vaccine
By PhocusWire | November 20, 2020
For all the talk by countless leaders in the travel industry this year about reflection, few are looking beyond their own operations and kickstarting their ability to get everyone moving again.  Read More
Interview | Online
Sounding Off: Forget who you know - what is it you want to achieve?
Sounding Off: Forget who you know - what is it you want to achieve?
By Jill Menze | November 13, 2020
As travel brands build back, they need to assess what leadership competencies are necessary to get them to where they want to be. Read More
Interview | Online
Sounding Off: Booking early is great but not in the DNA of attractions
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
Interview | Online
Sounding Off: Coronavirus strategies might have unintended longevity
Sounding Off: Coronavirus strategies might have unintended longevity
By PhocusWire | October 30, 2020
The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More
Interview | Online
Sounding Off: Can Google really be fair?
Sounding Off: Can Google really be fair?
By PhocusWire | October 23, 2020
Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More
Interview | Online
Sounding Off: Sustainability efforts in travel can't be all talk, little action
Sounding Off: Sustainability efforts in travel can't be all talk, little action
By PhocusWire | October 9, 2020
Sustainability needs to remain firmly on the corporate agenda and travelers must vote with their wallets, supporting those with solid green strategies. Read More
Interview | Online
sounding-off-big-tech
Sounding Off: Like it or not, Big Tech is in the driver's seat
By PhocusWire | October 2, 2020
COVID-19 has caused an acceleration of e-commerce adoption, which is making the world's largest tech platforms even more influential. Read More
Interview | Distribution
Sounding Off: As hoteliers eye recovery, they must be smart about technology
Sounding Off: As hoteliers eye recovery, they must be smart about technology
By PhocusWire | September 25, 2020
Intelligent technology will be fundamental to getting hotels back in business, as it will ultimately shape the guest experience. Read More
Interview | Technology
travel-experience
Sounding Off: Changing the message to nudge consumers back to travel
By PhocusWire | September 18, 2020
Perhaps there are things the industry can do now to help consumers calculate the risk of travel. Read More
Interview | Distribution
Sounding Off: For travel startups to survive, they must reduce spend
Sounding Off: For travel startups to survive, they must reduce spend
By PhocusWire | September 11, 2020
Re-examining business models and running skeleton organizations - alongside expectations of ongoing innovation - has made startups grow up faster. Read More
Interview | Startups
diversity-inclusion-sounding-off
Sounding Off: Stop burying your head in the sand over diversity in travel
By PhocusWire | September 4, 2020
Action around diversity is the important thing because it’s a step forward. It’s a drawing of a line in the sand (rather than burying your head in it) for what has gone before and a commitment to... Read More
Interview | Online
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