Sounding Off

Sounding Off: Who is leading the leaders in recovery?
Interview / Online
Sounding Off: Who is leading the leaders in recovery?
By PhocusWire | June 4, 2021
Brands compete and the recovery will renew the intense rivalries that exist across the sector, but the wellbeing of the sector and its people can be achieved with cooperation and sharing of knowledge in... Read More
Sounding Off: There's no masking mainstream ambitions in travel
Interview / Online
Sounding Off: There's no masking mainstream ambitions in travel
By PhocusWire | May 28, 2021
It's worth remembering that Airbnb has been attempting to place itself in the mainstream for quite some time, rather than it trying to do so as part of some kind of new strategy now. Read More
Sounding Off: The travel industry must not be a turn-off for those with ideas
Interview / Online
Sounding Off: The travel industry must not be a turn-off for those with ideas
By PhocusWire | May 21, 2021
Nurturing new ideas and attracting bright people to the sector, in spite of the issues that will be in place for some time, should be a challenge that those with the means to help must grasp. Read More
Sounding Off: Travel is an emotional experience - now more than ever
Interview / Online
Sounding Off: Travel is an emotional experience - now more than ever
By PhocusWire | May 14, 2021
Travel brands will do well to consider the different types of emotions that people currently have, even if there is zero chance of them getting a booking from them this year. Read More
Sounding Off: The travel management landscape had to change
Interview / Online
Sounding Off: The travel management landscape had to change
By PhocusWire | May 7, 2021
Two significant deals in business travel this week are an indication of where that sector currently finds itself - taking a few chances and capitalizing on the digitalization of the travel... Read More
Sounding Off: Perception of "risk" is one of many factors to overcome
Interview / Online
Sounding Off: Perception of "risk" is one of many factors to overcome
By PhocusWire | April 30, 2021
The industry's role to make sure it does everything it can to take every conceivable eventuality into account when it says it's looking after customers.    Read More
Sounding Off: A big deal for some is not a big deal for all
Interview / Online
Sounding Off: A big deal for some is not a big deal for all
By PhocusWire | April 23, 2021
Annoying as it might be for smaller players, the likes of Expedia Group and the mega-brands in the market arguably have the resources to embark on major projects in tandem with other developments. Read More
Sounding Off: Remote working on a cruise will require more than curiosity
Interview / Online
Sounding Off: Remote working on a cruise will require more than curiosity
By PhocusWire | April 16, 2021
It will take more than just a steady set of sea legs and desire to hang out with thousands of cruise passengers for a remote-working-on-a-cruise initiative to get much traction.  Read More
Sounding Off: Travelers may have other goals than doing the right thing
Interview / Online
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
Sounding Off: Airbnb isn't a community - it's a business
Interview / Online
Sounding Off: Airbnb isn't a community - it's a business
By PhocusWire | April 2, 2021
The real test of the company comes from hereon with its quarterly figures, strategic initiatives that boost them and destroying the competition. Read More
Sounding Off: The truest test of a travel brand? Disruption
Interview / Technology
Sounding Off: The truest test of a travel brand? Disruption
By PhocusWire | March 26, 2021
This will be found in a combination of honesty, the speed with which a brand makes good on refunds, implementing health protocols, not capitalizing publicly on the misfortune of other companies and... Read More
Sounding Off: Consolidation in rentals will be the story of 2021
Interview / Online
Sounding Off: Consolidation in rentals will be the story of 2021
By PhocusWire | March 19, 2021
What seems to be an important factor in this scenario is how the biggest platforms in the market, such as Airbnb, Vrbo and Booking.com, might react. Read More
Sounding Off:  Brave or foolhardy - a tip of the hat for trying
Interview / Online
Sounding Off: Brave or foolhardy - a tip of the hat for trying
By PhocusWire | March 12, 2021
 There will be some who consider it a brand extension too far; others will admire Kayak for simply having a go at something new. Read More
Sounding Off: No matter the state of travel, sustainability must be a priority
Interview / Online
Sounding Off: No matter the state of travel, sustainability must be a priority
By PhocusWire | March 5, 2021
Travel brands MUST look at their efforts on the sustainability agenda now, during the recovery rather than as a line item to tackle once operations are back to decent levels. Read More
Sounding Off: Why we must be proactive - not reactive - about collaboration
Interview / Online
Sounding Off: Why we must be proactive - not reactive - about collaboration
By PhocusWire | February 26, 2021
There is a chance to operate in ways that work for everyone - it just means everyone has to play their part and do the right thing. Read More