travel-experience
Sounding Off: Changing the message to nudge consumers back to travel
By PhocusWire | September 18, 2020
Perhaps there are things the industry can do now to help consumers calculate the risk of travel. Read More
Interview | Distribution
Sounding Off: For travel startups to survive, they must reduce spend
Sounding Off: For travel startups to survive, they must reduce spend
By PhocusWire | September 11, 2020
Re-examining business models and running skeleton organizations - alongside expectations of ongoing innovation - has made startups grow up faster. Read More
Interview | Startups
diversity-inclusion-sounding-off
Sounding Off: Stop burying your head in the sand over diversity in travel
By PhocusWire | September 4, 2020
Action around diversity is the important thing because it’s a step forward. It’s a drawing of a line in the sand (rather than burying your head in it) for what has gone before and a commitment to... Read More
Interview | Online
hotel-empty-space-coronavirus
Sounding Off: Hotels should think what to do with their empty space
By PhocusWire | August 28, 2020
Recovery is uncertain, perhaps long-term, so thinking "smaller and smarter" is likely the best strategy for any part of the travel ecosystem through the rest of the year and into 2021. Read More
Interview | Technology
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
Sounding Off: State-industry alliances could be the best pandemic recovery route to take
Sounding Off: State-industry alliances could be the best pandemic recovery route to take
By PhocusWire | August 14, 2020
The idea of governments, regional authorities and other public bodies getting involved in strategic decisions and running the infrastructure that could underpin a reemerging sector is one that should be... Read More
Interview | Online
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Interview | Online
Sounding Off: Google's playing of the "competition" card will irk many
Sounding Off: Google's playing of the "competition" card will irk many
By PhocusWire | July 31, 2020
Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers.  Read More
Interview | Online
Sounding Off: Time to push forward but not be afraid of digitalization
Sounding Off: Time to push forward but not be afraid of digitalization
July 24, 2020
Digitalization shouldn't scare the travel, tourism and hospitality industry, nor the customers that fly in its aircraft, sleep in its beds, ride in its vehicles and enjoy its activities. Read More
Interview | Online
Sounding Off: OTA version 2.0 is likely to come from outside the travel industry
Sounding Off: OTA version 2.0 is likely to come from outside the travel industry
By PhocusWire | July 17, 2020
The brands that are able to position themselves in this as-yet undetermined role will most likely be all things to all people - selling more than just a form of accommodation and a flight. Read More
Interview | Online
Sounding Off: Collaboration has to be more than a political buzzword
Sounding Off: Collaboration has to be more than a political buzzword
By PhocusWire | July 10, 2020
"Playing politics" with the recovery is not something that is likely to ensure that it runs smoothly, let alone collaboratively. Read More
Interview | Technology
travel-coronavirus-mask-sounding-off-h1
Sounding Off: The first six months of PhocusWire's weekly editorials in 2020
By PhocusWire | July 3, 2020
The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel. Read More
Interview | Online
sounding-off-startup-metrics
Sounding Off: Risky startup investments now have a new risk attached
By PhocusWire | June 26, 2020
Startups have to contend with surviving the crisis, but they must also climb a hill in terms of the viability of their product or service for the long term and in the "new normal." Read More
Interview | Startups
Sounding Off: Travel retailing's time has come
Sounding Off: Travel retailing's time has come
By PhocusWire | June 19, 2020
Perhaps now more than ever, travelers are going to be asking more from the companies that get them where they need to go and accommodate them once they're there. Read More
Interview | Distribution
Sounding Off: State-backed or multi-brand travel projects rarely work
Sounding Off: State-backed or multi-brand travel projects rarely work
By PhocusWire | June 12, 2020
There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More
Interview | Technology
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