Sounding Off: Do the right thing on sustainability - from big moves to small
Interview / Technology
Sounding Off: Do the right thing on sustainability - from big moves to small
By PhocusWire | July 30, 2021
If a brand can inspire just one customer (or thousands) to do the right thing when they return home, by the way it behaves on the smaller things, then it's a strategy worth implementing. Read More
Sounding Off: New innovations don't always spell the end of old ones
Interview / Technology
Sounding Off: New innovations don't always spell the end of old ones
By PhocusWire | July 23, 2021
An additional tool in a provider or traveler’s toolbox does not eliminate the need for similar solutions. Read More
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Interview / Online
Sounding Off: Let’s not waste the lessons of COVID
By PhocusWire | July 16, 2021
So in our eagerness to recover, to rebuild, to return to"normal, let us not be too eager to bury the lessons of this crisis but instead let’s use them as the foundation for a more humane future Read More
Sounding Off: Some customers will need reassurance as travel reopens
Interview / Online
Sounding Off: Some customers will need reassurance as travel reopens
By PhocusWire | July 9, 2021
Travel brands need to ensure that they are aware of the psychological impact that lockdown has had on people and reassure their customers that they recognize that a gung-ho approach to recovery does not... Read More
Sounding Off: Sustainability efforts need to start – now
Interview / Online
Sounding Off: Sustainability efforts need to start – now
By PhocusWire | July 2, 2021
Travel brands risk missing a key opportunity to follow through on their promises to both their businesses and customers. By not acting urgently, business as usual lurks awfully close behind. Read More
Sounding Off: The complexities of autonomous vehicles won't go away just yet
Interview / Technology
Sounding Off: The complexities of autonomous vehicles won't go away just yet
By PhocusWire | June 25, 2021
It will be, perhaps, only in 2022 and 2023 that autonomous driving becomes a serious agenda item on the R&D list of many brands. Read More
expedia-cruise-ambitions
Interview / Online
Sounding Off: Cruise can take some tentative steps into a digital world
By PhocusWire | June 18, 2021
For the sector to appeal to younger, digital-savvy generations, cruise will certainly have to evolve to reach them in the channels that they use and methods that they as consumers deploy for everything... Read More
Sounding Off: Not all tech fads have a place in travel
Interview / Technology
Sounding Off: Not all tech fads have a place in travel
By PhocusWire | June 11, 2021
NFTs are probably at the very thinnest end of a useful wedge right now but travel brands need at the very least to be keeping one eye on the bigger trends in the tech space. Read More
Sounding Off: Who is leading the leaders in recovery?
Interview / Online
Sounding Off: Who is leading the leaders in recovery?
By PhocusWire | June 4, 2021
Brands compete and the recovery will renew the intense rivalries that exist across the sector, but the wellbeing of the sector and its people can be achieved with cooperation and sharing of knowledge in... Read More
Sounding Off: There's no masking mainstream ambitions in travel
Interview / Online
Sounding Off: There's no masking mainstream ambitions in travel
By PhocusWire | May 28, 2021
It's worth remembering that Airbnb has been attempting to place itself in the mainstream for quite some time, rather than it trying to do so as part of some kind of new strategy now. Read More
Sounding Off: The travel industry must not be a turn-off for those with ideas
Interview / Online
Sounding Off: The travel industry must not be a turn-off for those with ideas
By PhocusWire | May 21, 2021
Nurturing new ideas and attracting bright people to the sector, in spite of the issues that will be in place for some time, should be a challenge that those with the means to help must grasp. Read More
Sounding Off: Travel is an emotional experience - now more than ever
Interview / Online
Sounding Off: Travel is an emotional experience - now more than ever
By PhocusWire | May 14, 2021
Travel brands will do well to consider the different types of emotions that people currently have, even if there is zero chance of them getting a booking from them this year. Read More
Sounding Off: The travel management landscape had to change
Interview / Online
Sounding Off: The travel management landscape had to change
By PhocusWire | May 7, 2021
Two significant deals in business travel this week are an indication of where that sector currently finds itself - taking a few chances and capitalizing on the digitalization of the travel... Read More
Sounding Off: Perception of "risk" is one of many factors to overcome
Interview / Online
Sounding Off: Perception of "risk" is one of many factors to overcome
By PhocusWire | April 30, 2021
The industry's role to make sure it does everything it can to take every conceivable eventuality into account when it says it's looking after customers.    Read More
Sounding Off: A big deal for some is not a big deal for all
Interview / Online
Sounding Off: A big deal for some is not a big deal for all
By PhocusWire | April 23, 2021
Annoying as it might be for smaller players, the likes of Expedia Group and the mega-brands in the market arguably have the resources to embark on major projects in tandem with other developments. Read More