Sounding Off: Travel bailouts are not simple tasks to manage
Sounding Off: Travel bailouts are not simple tasks to manage
By PhocusWire | March 27, 2020
 It seems more likely that any form of state aid will go only to propping up the travel-facing operations that inspire people to travel or are functional elements of a trip. Not the ecosystem... Read More
Interview | Technology
Sounding Off: Rules are there to be broken
Sounding Off: Rules are there to be broken
By PhocusWire | March 20, 2020
It wouldn't be at all surprising if there is a movement that eventually emerges which proposes tearing up the industry's old rule books and demands that business is carried out in a more caring way. Read More
Interview | Distribution
Sounding Off: All that talk about being brilliant communicators should be real
Sounding Off: All that talk about being brilliant communicators should be real
Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More
Interview | Online
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
By PhocusWire | March 6, 2020
Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More
Interview | Online
sounding off travel subscription
Sounding Off: Do consumers want a travel subscription? Maybe…
By PhocusWire | February 28, 2020
As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More
Interview | Online
Sounding Off: Startups should think big but think realistically
Sounding Off: Startups should think big but think realistically
By PhocusWire | February 21, 2020
Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More
Interview | Startups
Sounding Off: Startups should consider giving something away for the greater good
Sounding Off: Startups should consider giving something away for the greater good
By PhocusWire | February 14, 2020
Peak Kayak and its investment/acquisition policy might seem alien to many startups or growing businesses as we enter the 2020s, but it shouldn't be ruled out for fear of dilution of the potential... Read More
Interview | Startups
Sounding Off: Safety should be at the forefront of improving business travel
Sounding Off: Safety should be at the forefront of improving business travel
By PhocusWire | February 7, 2020
Safety features should not be considered “added” to any travel program - they should be common and expected. Read More
Interview | Technology
Sounding Off: Try the shiny new tech but never expect results
Sounding Off: Try the shiny new tech but never expect results
By PhocusWire | January 31, 2020
Technologists will always want to play but the beancounters upstairs often do not have the patience to let the nerds in the basement figure out if something new is relevant to a brand's strategic vision... Read More
Interview | Technology
Sounding Off: The challenge of reducing travel in the travel industry
Sounding Off: The challenge of reducing travel in the travel industry
By PhocusWire | January 24, 2020
Conversations about sustainability are difficult to have across all industries, including travel, but it’s time to have them. Read More
Interview | Online
Sounding Off: Hipmunk's demise is a lesson to all
Sounding Off: Hipmunk's demise is a lesson to all
By PhocusWire | January 17, 2020
As cold and neutralized by PR as a company could muster, SAP Concur may well have summarized the history of Hipmunk in one sentence. Read More
Interview | Online
Sounding Off: Regulate for sustainability as we do for safety and security
Sounding Off: Regulate for sustainability as we do for safety and security
By PhocusWire | January 10, 2020
We are now at the point where leaders in every corner of the sector need to collectively think about the future of their businesses - and their ability to serve customers and maintain the fabric of the... Read More
Interview | Online
phocuswire-sounding-off-2019-2
Sounding Off: A year of PhocusWire's weekly editorials
By PhocusWire | December 20, 2019
Quotes from executives from every corner of the industry have inspired us every week to share our views on what they really mean and the impact on the market. Read More
Interview | Online
Sounding Off: Startups and established brands have hidden motivations
Sounding Off: Startups and established brands have hidden motivations
By PhocusWire | December 13, 2019
By welcoming innovation from the outside, companies not only get a different way of thinking but often an important non-travel perspective that questions why things have always been done that way. Read More
Interview | Online
Sounding Off: Every travel brand needs to find a new route to customers
Sounding Off: Every travel brand needs to find a new route to customers
By PhocusWire | December 6, 2019
Whether it's Amazon or some other channel, the current process for customer acquisition is unlikely to remain in its current guise for much longer. Read More
Interview | Online
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