Sounding Off: The promise of a new marketing process won't be easy to reach
Sounding Off: The promise of a new marketing process won't be easy to reach
By PhocusWire | November 27, 2020
In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More
Interview | Online
Sounding Off: The bigger promise offered by a vaccine
Sounding Off: The bigger promise offered by a vaccine
By PhocusWire | November 20, 2020
For all the talk by countless leaders in the travel industry this year about reflection, few are looking beyond their own operations and kickstarting their ability to get everyone moving again.  Read More
Interview | Online
Sounding Off: Forget who you know - what is it you want to achieve?
Sounding Off: Forget who you know - what is it you want to achieve?
By Jill Menze | November 13, 2020
As travel brands build back, they need to assess what leadership competencies are necessary to get them to where they want to be. Read More
Interview | Online
Sounding Off: Booking early is great but not in the DNA of attractions
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
Interview | Online
Sounding Off: Coronavirus strategies might have unintended longevity
Sounding Off: Coronavirus strategies might have unintended longevity
By PhocusWire | October 30, 2020
The travel restrictions imposed on people for the better part of 2020 might inspire a wider appreciation of their own cultures, attractions, cities and more. Read More
Interview | Online
Sounding Off: Can Google really be fair?
Sounding Off: Can Google really be fair?
By PhocusWire | October 23, 2020
Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More
Interview | Online
Sounding Off: Sustainability efforts in travel can't be all talk, little action
Sounding Off: Sustainability efforts in travel can't be all talk, little action
By PhocusWire | October 9, 2020
Sustainability needs to remain firmly on the corporate agenda and travelers must vote with their wallets, supporting those with solid green strategies. Read More
Interview | Online
sounding-off-big-tech
Sounding Off: Like it or not, Big Tech is in the driver's seat
By PhocusWire | October 2, 2020
COVID-19 has caused an acceleration of e-commerce adoption, which is making the world's largest tech platforms even more influential. Read More
Interview | Distribution
Sounding Off: As hoteliers eye recovery, they must be smart about technology
Sounding Off: As hoteliers eye recovery, they must be smart about technology
By PhocusWire | September 25, 2020
Intelligent technology will be fundamental to getting hotels back in business, as it will ultimately shape the guest experience. Read More
Interview | Technology
travel-experience
Sounding Off: Changing the message to nudge consumers back to travel
By PhocusWire | September 18, 2020
Perhaps there are things the industry can do now to help consumers calculate the risk of travel. Read More
Interview | Distribution
Sounding Off: For travel startups to survive, they must reduce spend
Sounding Off: For travel startups to survive, they must reduce spend
By PhocusWire | September 11, 2020
Re-examining business models and running skeleton organizations - alongside expectations of ongoing innovation - has made startups grow up faster. Read More
Interview | Startups
diversity-inclusion-sounding-off
Sounding Off: Stop burying your head in the sand over diversity in travel
By PhocusWire | September 4, 2020
Action around diversity is the important thing because it’s a step forward. It’s a drawing of a line in the sand (rather than burying your head in it) for what has gone before and a commitment to... Read More
Interview | Online
hotel-empty-space-coronavirus
Sounding Off: Hotels should think what to do with their empty space
By PhocusWire | August 28, 2020
Recovery is uncertain, perhaps long-term, so thinking "smaller and smarter" is likely the best strategy for any part of the travel ecosystem through the rest of the year and into 2021. Read More
Interview | Technology
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
Sounding Off: State-industry alliances could be the best pandemic recovery route to take
Sounding Off: State-industry alliances could be the best pandemic recovery route to take
By PhocusWire | August 14, 2020
The idea of governments, regional authorities and other public bodies getting involved in strategic decisions and running the infrastructure that could underpin a reemerging sector is one that should be... Read More
Interview | Online
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