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Sounding Off: The first six months of PhocusWire's weekly editorials in 2020
By PhocusWire | July 3, 2020
The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel. Read More
Interview | Online
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Sounding Off: Risky startup investments now have a new risk attached
By PhocusWire | June 26, 2020
Startups have to contend with surviving the crisis, but they must also climb a hill in terms of the viability of their product or service for the long term and in the "new normal." Read More
Interview | Startups
Sounding Off: Travel retailing's time has come
Sounding Off: Travel retailing's time has come
By PhocusWire | June 19, 2020
Perhaps now more than ever, travelers are going to be asking more from the companies that get them where they need to go and accommodate them once they're there. Read More
Interview | Distribution
Sounding Off: State-backed or multi-brand travel projects rarely work
Sounding Off: State-backed or multi-brand travel projects rarely work
By PhocusWire | June 12, 2020
There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More
Interview | Technology
Sounding Off: COVID-19 protocols aren't forever - but should they be?
Sounding Off: COVID-19 protocols aren't forever - but should they be?
By PhocusWire | June 5, 2020
It would be a fool that bets against hygiene being the most important consideration for guests across the hospitality spectrum for decades to come. Read More
Interview | Online
Sounding Off: What role does the industry play in right vs. wrong?
Sounding Off: What role does the industry play in right vs. wrong?
By PhocusWire | May 29, 2020
If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it... Read More
Interview | Online
Sounding Off: Be careful where you place your marketing bets
Sounding Off: Be careful where you place your marketing bets
By PhocusWire | May 22, 2020
It's too easy to knock one particular type of intermediary, without considering what might be lurking in the background. Read More
Interview | Online
Sounding Off: The unspoken reality is that demand may collapse
Sounding Off: The unspoken reality is that demand may collapse
By PhocusWire | May 15, 2020
What the industry should be bracing itself for is to be hugely disappointed that demand isn't there because, simply, consumers are too fearful to travel or have lost their discretionary spend. Read More
Interview | Online
Sounding Off: There is no single metric for success right now (there are many)
Sounding Off: There is no single metric for success right now (there are many)
By PhocusWire | May 8, 2020
The industry is not going through such straightforward times as those when the success metric to use was market share. So it's time to think deeper and wider. Read More
Interview | Online
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Sounding Off: Survival of the fittest is a mental game
By PhocusWire | May 1, 2020
The most important role that founders and executive teams can take on now is disseminating the strategic gaps quickly and identifying who is the best placed in an organization to take on the duty of... Read More
Interview | Startups
Sounding Off: It's unknown where tours and activities fit in the distribution mix
Sounding Off: It's unknown where tours and activities fit in the distribution mix
By PhocusWire | April 24, 2020
Will travel intermediaries be as interested in tours and activities as they have been once travel resumes post-coronavirus? Read More
Interview | Online
Sounding Off: The right strategy can alter a brand's course
Sounding Off: The right strategy can alter a brand's course
By PhocusWire | April 17, 2020
A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More
Interview | Online
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
By PhocusWire | April 10, 2020
It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More
Interview | Online
Sounding Off: In a post-coronavirus world, it's trains before planes
Sounding Off: In a post-coronavirus world, it's trains before planes
By PhocusWire | April 3, 2020
Air travel will come back, for sure. But travelers shifting to rail might be a lasting outcome from the current climate (no pun intended). Read More
Interview | Distribution
Sounding Off: Travel bailouts are not simple tasks to manage
Sounding Off: Travel bailouts are not simple tasks to manage
By PhocusWire | March 27, 2020
 It seems more likely that any form of state aid will go only to propping up the travel-facing operations that inspire people to travel or are functional elements of a trip. Not the ecosystem... Read More
Interview | Technology
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