Sounding Off: The challenge of reducing travel in the travel industry
Sounding Off: The challenge of reducing travel in the travel industry
By PhocusWire | January 24, 2020
Conversations about sustainability are difficult to have across all industries, including travel, but it’s time to have them. Read More
Interview | Online
Sounding Off: Hipmunk's demise is a lesson to all
Sounding Off: Hipmunk's demise is a lesson to all
By PhocusWire | January 17, 2020
As cold and neutralized by PR as a company could muster, SAP Concur may well have summarized the history of Hipmunk in one sentence. Read More
Interview | Online
Sounding Off: Regulate for sustainability as we do for safety and security
Sounding Off: Regulate for sustainability as we do for safety and security
By PhocusWire | January 10, 2020
We are now at the point where leaders in every corner of the sector need to collectively think about the future of their businesses - and their ability to serve customers and maintain the fabric of the... Read More
Interview | Online
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Sounding Off: A year of PhocusWire's weekly editorials
By PhocusWire | December 20, 2019
Quotes from executives from every corner of the industry have inspired us every week to share our views on what they really mean and the impact on the market. Read More
Interview | Online
Sounding Off: Startups and established brands have hidden motivations
Sounding Off: Startups and established brands have hidden motivations
By PhocusWire | December 13, 2019
By welcoming innovation from the outside, companies not only get a different way of thinking but often an important non-travel perspective that questions why things have always been done that way. Read More
Interview | Online
Sounding Off: Every travel brand needs to find a new route to customers
Sounding Off: Every travel brand needs to find a new route to customers
By PhocusWire | December 6, 2019
Whether it's Amazon or some other channel, the current process for customer acquisition is unlikely to remain in its current guise for much longer. Read More
Interview | Online
Sounding Off: Google will have the lunch of tours and activities as well
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
Interview | Online
Sounding Off: Rebrands are brave but sometimes don't go far enough
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
Interview | Online
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Sounding Off: Let's face it - Instagram isn't real
Sounding Off: Let's face it - Instagram isn't real
By PhocusWire | November 1, 2019
Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More
Interview | Online
sounding off disruption
Sounding Off: In travel, better doesn't always equal disruptive
By PhocusWire | October 25, 2019
"Better" is different to what has come before. It builds on previous developments or goes in a different direction, but has it really turned things on their head, is it groundbreaking? Read More
Interview | Technology
sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
Sounding Off: Big opportunities for travel startups must carry a warning
Sounding Off: Big opportunities for travel startups must carry a warning
By PhocusWire | October 11, 2019
Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground. Read More
Interview | Startups
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Sounding Off: It shouldn't be all about the OTAs (but it inevitably will be)
By PhocusWire | October 4, 2019
OTAs are playing a complicated game of strategic, corporate chess that has an impact on every part of a sector, be it tours and activities, hotels or something else. Read More
Interview | Technology
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire | September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work. Read More
Interview | Online