Sounding Off

 alt='Listening to travel brands, a deafening silence on sustainability'  Title='Listening to travel brands, a deafening silence on sustainability'
Interview / Online
Listening to travel brands, a deafening silence on sustainability
By Kevin May | May 6, 2022
Much needs to change in the minds of executives in this industry and in the banking community, alongside the decisions being made by consumers. Simply providing information to influence consumer choice... Read More
 alt='Sounding Off: In the Pac-Man of airline distribution, many can win'  Title='Sounding Off: In the Pac-Man of airline distribution, many can win'
Interview / Distribution
Sounding Off: In the Pac-Man of airline distribution, many can win
By PhocusWire | April 22, 2022
The next five years or so could well be a multi-player, multi-level game of Pac-Man in airline distribution. We do not see just yet how the battle ends. Read More
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Interview / Online
Sounding Off: A step in the right direction for climate awareness
By PhocusWire | April 15, 2022
A new framework creating uniform principles related to flight emissions data is an example of the type of collaborative effort needed to move the industry forward on the path to sustainability. Read More
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Interview / Online
Sounding Off: Uber’s super app push comes at the right time
By PhocusWire | April 8, 2022
Uber is making efforts to capture the door-to-door travel experience – and it might succeed. Read More
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Interview / Technology
Sounding Off: Travel must learn from the messiness of humanity
By PhocusWire | April 1, 2022
Decision-making in online travel is often based only on what the platform can provide in terms of options, rather than how the user might feel at the time. Read More
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Interview / Technology
Sounding Off: Metaverse requires a big change in perception to be accepted
By PhocusWire | March 25, 2022
The concept will need more than the promise of showcasing a destination or service for it to truly replace the physical enjoyments that travel can provide. Read More
 alt='Sounding Off: Go modular, or go home, when it comes to tech interfaces'  Title='Sounding Off: Go modular, or go home, when it comes to tech interfaces'
Interview / Technology
Sounding Off: Go modular, or go home, when it comes to tech interfaces
By PhocusWire | March 18, 2022
The industry can continue to at least hope that systems are built in a modular way that allow for easy integration when a software provider is unable to carry out every task that is required. Read More
 alt='Sounding Off: Business travel needs a lot of stars to align right now'  Title='Sounding Off: Business travel needs a lot of stars to align right now'
Interview / Online
Sounding Off: Business travel needs a lot of stars to align right now
By PhocusWire | March 11, 2022
A swift resolution to the Ukraine crisis will be extremely welcome from a humanitarian perspective, most importantly, but a prolonged conflict will not be what a recovering industry -... Read More
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Interview / Distribution
Sounding Off: Wartime decisions may linger long in the memory
By PhocusWire | March 4, 2022
Whatever the rationale behnd the decision, Sabre has made a calculated move that it will have to face head-on from the industry and its partners, or change in the coming days and weeks. Read More
 alt='Sounding Off: There's no rule travel brands have to work with Google'  Title='Sounding Off: There's no rule travel brands have to work with Google'
Interview / Online
Sounding Off: There's no rule travel brands have to work with Google
By PhocusWire | February 25, 2022
Perhaps the only thing that airlines can do is work and optimize within the parameters that they have found themselves in. Read More
 alt='Sounding Off: Tripadvisor has lots to consider, much out of its control'  Title='Sounding Off: Tripadvisor has lots to consider, much out of its control'
Interview / Online
Sounding Off: Tripadvisor has lots to consider, much out of its control
By PhocusWire | February 18, 2022
The new CEO will need to consider whether the current strategy is one to continue with or if the wider seismic changes that many are predicting (Web 3, for example) coming down the pipe are worth facing... Read More
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Interview / Online
Sounding Off: Vacation rentals are as mainstream as it gets, in many ways
By PhocusWire | February 11, 2022
The cost of a product is now coming into play - the annoying element that providers of many forms of accommodation tend to avoid, as it is a very tangible differentiator between property A or B. Read More
 alt='Sounding Off: The best strategy is ultimately what’s right for the consumer'  Title='Sounding Off: The best strategy is ultimately what’s right for the consumer'
Interview / Distribution
Sounding Off: The best strategy is ultimately what’s right for the consumer
By PhocusWire | February 4, 2022
The rhetoric around still wanting consumers to book direct is, some might argue, unhelpful to the evolution of the technology so far. Read More
 alt='Sounding Off: Collaboration is key to enabling decentralized tech'  Title='Sounding Off: Collaboration is key to enabling decentralized tech'
Interview / Technology
Sounding Off: Collaboration is key to enabling decentralized tech
By PhocusWire | January 28, 2022
It's a tremendous leap to consider, but that spirit of teamwork during the pandemic could be the framework that all of those with a vested interest will use to move things forward. Read More
 alt='Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel'  Title='Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel'
Interview / Technology
Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel
By PhocusWire | January 21, 2022
Applications of metaverse and NFT technologies in travel are vague at best. Read More