Social Media

Hotels.com reckons wacky augmented reality service increased traffic by a quarter
By Kevin May | August 17, 2010
How quick many were to scratch their heads in puzzlement over an augmented reality project launched by Hotels.com in May 2010. Read More
Social media case study: JetBlue blogs, tweets about flight attendant weird news
By Dennis Schaal | August 13, 2010
There will be endless social media and crisis communications case studies written about JetBlue's response to flight attendant Steven Slater's unauthorized slide, amusement-park style, down a jet's... Read More
Delta beats EasyJet as first airline to offer booking engine within Facebook
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Delta beats EasyJet as first airline to offer booking engine within Facebook
By Kevin May | August 12, 2010
US carrier Delta has secured bragging rights as the first airline to fully integrate a search AND booking engine into a Facebook page. Read More
Survey: how travellers use technology to search, book and play when away
By Kevin May | August 12, 2010
Fairly comprehensive survey conducted by travel social network WAYN for the World Travel & Tourism Council paints an interesting picture of use of digital in travel. Read More
TripIt integrates Gmail, Google Apps for automatic confirmation retrieval
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TripIt integrates Gmail, Google Apps for automatic confirmation retrieval
By Dennis Schaal | August 11, 2010
TripIt says it became the first travel company to integrate its services with Gmail and Google Apps email accounts for individual users. Read More
Concur debuts APIs, web services, new partners for mobile platform
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Concur debuts APIs, web services, new partners for mobile platform
By Dennis Schaal | August 10, 2010
Concur announced that Amtrak, FlightTrack by Mobiata, GateGuru, MetrO by Kinevia, OAG, Open Table and Taxi Magic will provide third-party services to the travel and expense-management company's mobile... Read More
Hostelworld puts faith in simplicity for new site design
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Hostelworld puts faith in simplicity for new site design
By Kevin May | August 10, 2010
Budget accommodation provider Hostelworld unveils a brand new website this week aimed at improving user experience and taking a stripped down approach to navigation. Read More
Google beaches Google Wave but some of the tools will survive
By Timothy O'Neil-Dunne | August 9, 2010
Google Wave finally bit the dust last week. Read More
After the Gulf oil spill, Florida tourism should stop advertising and start communicating
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After the Gulf oil spill, Florida tourism should stop advertising and start communicating
By Troy Thompson | August 9, 2010
The BP oil spill brought an unyielding spotlight of media coverage to the sunshine state and its Gulf Coast neighbors. Now what? Read More
Farelogix brings you XML standards Bobblehead Day
By Dennis Schaal | August 6, 2010
If XML standards in the travel industry were a ballgame, this would be Bobblehead Day. Read More
A new destination marketing organization strategy involving the tripecho
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A new destination marketing organization strategy involving the tripecho
By Troy Thompson | August 5, 2010
In this era of iPads, metasearch and consumer content, where does the traditional CVB (convention and visitors bureau) or DMO (destination marketing organization) fit into the ever-fracturing leisure... Read More
Carlson Wagonlit Travel launches The Savvy Traveler blog
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Carlson Wagonlit Travel launches The Savvy Traveler blog
By Dennis Schaal | August 3, 2010
Carlson Wagonlit Travel launched The Savvy Traveler blog, which it says is geared to provide tips and best practices for business and leisure travelers. Read More
Forrester: 5 ways online travel marketers can engage social media Conversationalists
By Dennis Schaal | July 29, 2010
Online travel marketers need to start talking to the Conversationalists -- a subset of 53.8 million leisure travelers who are very vocal and influential on Twitter, Facebook and LinkedIn. Read More
Guide: Facebook Questions opens up to the world of travel
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Guide: Facebook Questions opens up to the world of travel
By Kevin May | July 29, 2010
Seven weeks after Facebook announced the private testing of its Facebook Questions system the doors are now open for everyone to have a go. Read More
Why a transparent web is better for travel than central control
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Why a transparent web is better for travel than central control
By Timothy O'Neil-Dunne | July 26, 2010
Fragmentation is a complete anathema to centrally controlled distribution systems. Indeed, the web undone a lot of central controlling players within industries that depended on them. Read More