Social Media

News / Online

Sale talk continues but Opodo hires new branding agency

By Kevin May | October 4, 2010

Speculation around a possible sale of Opodo by owner Amadeus has not put a halt to strategic decisions being made in-house with the appointment of a new digital marketing agency. Read More

News / Online

Social media influence may bring travel perks

By Dennis Schaal | September 30, 2010

Will your breathtaking number of Twitter followers lead to securing that must-have restaurant reservation? Read More

News / Online

TrustYou introduces its social media reputation tools to US

By Dennis Schaal | September 30, 2010

Munich-based TrustYou introduced its reputation-management tools to the U.S. market for hotels, travel sites and destination management organizations. Read More

News / Online

Rand McNally iPhone app integrates Tripology

By Dennis Schaal | September 29, 2010

Rand McNally launched an iPhone app, Explore America, which combines travel inspiration, maps, games and referrals to Tripology-affiliated travel agents. Read More

News / Online

Travel bloggers with Purpose building a village in India

By Dennis Schaal | September 29, 2010

Four travel bloggers, who founded Passports with Purpose, worked with other travel bloggers and raised $30,000 last year to construct a school in rural Cambodia, and this year they aim to come up with... Read More

News / Online

Five ways to make a travel website more personal

By Viewpoints | September 29, 2010

How do you differentiate in a crowded online travel space, especially as you know the power of personalization is key to creating trust and make those visitors become repeat customers? Read More

Disney Parks ad campaign takes user-generated theme

By Dennis Schaal | September 24, 2010

Disney Parks began a Let the Memories Begin campaign featuring guest-generated videos and plans to begin airing them in TV commercials. Read More

News / Online

The perils of being social versus the perils of the web

By Timothy O'Neil-Dunne | September 24, 2010

The growth of social networking has been quite pronounced and almost everyone knows about it. However there is a very interesting dichotomy from different cultures. Read More

News / Online

Viator adds destination content, becomes more social

By Dennis Schaal | September 22, 2010

Viator, the destination activities website, expanded its attractions content and made it possible for members to share reviews and recommendations with their social networks. Read More

News / Online

GDSs need a YouTube channel to Answer Farelogix Questions

By Dennis Schaal | September 21, 2010

Farelogix has been deftly using YouTube to raise interesting airline distribution questions in its Ask the Question series. Read More

News / Online

American Airlines solicits travel agencies for direct-connect

By Dennis Schaal | September 20, 2010

American Airlines is proceeding with plans to sign up travel agencies to access its reservations system through AA Direct Connect and outside the global distribution systems. Read More

News / Online

Future of travel reservation systems is CRM - but not as we know it

By Alex Bainbridge | September 20, 2010

For those of us who work in the travel reservation system software world we tend to be optimising and commoditising ideas that were first mooted in the late 1990s. Read More

Brazil airline GOL takes to YouTube and elevators for image redo

By Dennis Schaal | September 16, 2010

GOL Airlines, the Brazilian low cost carrier, has taken to YouTube and shopping mall elevators to mount an advertising campaign to remake its image after labor problems last month. Read More

News / Online

Eleven tips for bootstrapping an online travel startup

By Viewpoints | September 16, 2010

There are many different approaches to financing a new online travel company, raise venture funding, tap into a wide network of angel investors, or go it alone. Read More