Social Media

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How a tourism board made a social media hit out of the Super Bowl

By Kevin May | February 6, 2011

Clever and extremely successful tourism social media marketing campaign fronted by VisitDallas to coincide with the Super Bowl XLV. Read More

Farelogix probes divergent Travelport views on Air Canada, American Airlines direct-connects

By Dennis Schaal | February 3, 2011

In its latest Ask the Question video, Farelogix points to the seeming contradiction between Travelport's praise of its direct-connect with Air Canada and vehement opposition to American Airlines Direct... Read More

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Facebooks Deals a killer blow to Groupon for travel offers

By Stephen Joyce | February 3, 2011

Earlier this week, Facebook announced the launch of Facebook Deals in Canada, the UK and Europe. Read More

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Question and Answer sites - another piece of the online travel search revolution

By Tim Hughes | February 2, 2011

Q&A is the new search. The old search was typing in questions and hoping that technology could find the answer among the millions of pages floating on the InterTubes. Read More

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After Egypt transfer, Viking River Cruises cites passenger Facebook support

By Dennis Schaal | February 2, 2011

After transferring stranded passengers out of Egypt, Viking River Cruises knew it could point people to its Facebook page to gauge passenger support. Read More

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ReviewPro integrates Klout, gives hotels tools to handle celebs or normal folk

By Kevin May | February 1, 2011

Hotels are always urged to engage with customers on the web - but what approach should they take, especially if a customer has influence in social media? Read More

HomeAway Super Bowl ad will be kickoff to online campaign

By Dennis Schaal | January 31, 2011

HomeAway is planning such an extensive social media and online advertising campaign surrounding its 30-second TV spot during the Super Bowl Feb. 6 that the in-game commercial may almost seem... Read More

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Eurostar looking for the lamest excuses ever

By Kevin May | January 31, 2011

Competitions using consumer generated content and votes are catching on. Eurostar has entered the fray with a campaign to find the poorest excuse for wanting to travel. Read More

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How Facebook can work for travel competitions

By Kevin May | January 28, 2011

Cathay Pacific nicely illustrating the power of Facebook pages and enthusiasm by brand fans this week to have a bit of fun when an incentive is dangled in front of them. Read More

With Sabre-American truce short-lived, Farelogix questions GDS motives

By Dennis Schaal | January 25, 2011

Farelogix, a key partner in American Airlines Direct Connect, says it was going to withhold a video challenging the motives of Sabre and Travelport in biasing the airline's flights in GDSs after... Read More

Cleartrip trying video, social and competitions to inspire travel

By Kevin May | January 25, 2011

Nice idea from Indian online travel agency Cleartrip which runs a competition every day on the site with the single purpose of asking people to explain why they travel. Read More

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JetBlue links rewards program to Facebook Go Places app

By Dennis Schaal | January 24, 2011

JetBlue has tied its TrueBlue rewards program to airport check-ins via a new Facebook Go Places app, which is based on Facebook Places. Read More

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Jet2 turns off Twitter account, highlights reality of social media

By Kevin May | January 20, 2011

As almost every travel company on the planet is talking up its social media strategy, unusual and perhaps refreshing to find one which is scaling back its activity. Read More

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Bloody Hertz - a very unofficial social media campaign

By Kevin May | January 19, 2011

If this is a subtle way of getting people to talk about car rental giant Hertz in social media, then it deserves plenty of praise - we're not so sure though. Read More

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Gogobot creates Passport trip collection system

By Kevin May | January 18, 2011

Google CEO Eric Schmidt's other plaything in the travel sector, Gogobot, launches a new tool this week allowing users to create pages documenting their favourite trips. Read More

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