Social Media

News / Online

Eurostar looking for the lamest excuses ever

By Kevin May | January 31, 2011

Competitions using consumer generated content and votes are catching on. Eurostar has entered the fray with a campaign to find the poorest excuse for wanting to travel. Read More

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How Facebook can work for travel competitions

By Kevin May | January 28, 2011

Cathay Pacific nicely illustrating the power of Facebook pages and enthusiasm by brand fans this week to have a bit of fun when an incentive is dangled in front of them. Read More

With Sabre-American truce short-lived, Farelogix questions GDS motives

By Dennis Schaal | January 25, 2011

Farelogix, a key partner in American Airlines Direct Connect, says it was going to withhold a video challenging the motives of Sabre and Travelport in biasing the airline's flights in GDSs after... Read More

Cleartrip trying video, social and competitions to inspire travel

By Kevin May | January 25, 2011

Nice idea from Indian online travel agency Cleartrip which runs a competition every day on the site with the single purpose of asking people to explain why they travel. Read More

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JetBlue links rewards program to Facebook Go Places app

By Dennis Schaal | January 24, 2011

JetBlue has tied its TrueBlue rewards program to airport check-ins via a new Facebook Go Places app, which is based on Facebook Places. Read More

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Jet2 turns off Twitter account, highlights reality of social media

By Kevin May | January 20, 2011

As almost every travel company on the planet is talking up its social media strategy, unusual and perhaps refreshing to find one which is scaling back its activity. Read More

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Bloody Hertz - a very unofficial social media campaign

By Kevin May | January 19, 2011

If this is a subtle way of getting people to talk about car rental giant Hertz in social media, then it deserves plenty of praise - we're not so sure though. Read More

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Gogobot creates Passport trip collection system

By Kevin May | January 18, 2011

Google CEO Eric Schmidt's other plaything in the travel sector, Gogobot, launches a new tool this week allowing users to create pages documenting their favourite trips. Read More

Dynamic packaging - the cartoon web game

By Kevin May | January 17, 2011

Online games and slightly off-kilter uses of the web to attract attention are all the rage - with travel trade shows also getting in on the act in 2011. Read More

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Hotels.com tries another wacky web promotion

By Kevin May | January 12, 2011

Hotels.com will be getting a reputation for trying slightly off-kilter marketing, from last year's Virtual Vacation augmented reality tool to this latest "claymation" effort. Read More

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American Airlines claims Sabre coordinated social media bad-mouthing, biasing actions created employee turmoil

By Dennis Schaal | January 12, 2011

American Airlines alleges that Sabre coordinated "negative word-of-mouth campaigns" to paint the airline as "anti-consumer." Read More

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Expedia wants Facebook fans to find better name for package products

By Kevin May | January 7, 2011

Expedia says the term "vacation packages" is not very catchy, so is using Facebook to run a competition to rename the online travel agency's product line. Read More

TravelPost shakes up management, lays off half its staff

By Dennis Schaal | January 6, 2011

The much-anticipated new TravelPost will have to wait awhile after the company changed the "scope" of its stealth product, appointed a new CEO and laid off roughly half the staff. Read More