Social Media

News / Online

Backpackmojo wants to take budget travellers off the Lonely Planet path

By Linda Fox | November 29, 2011

TLabs Showcase on travel startups featuring France-based Backpackmojo, a social platform to create, share and print professional-looking personal travel guides. Read More

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It is a bird, it is a plane, no it is Jetman [VIDEO]

By Dennis Schaal | November 29, 2011

Talk about adventure travel ... Yves Rossy, a.k.a Jetman, apparently fed up with airline bag fees and costly in-flight entertainment systems, reportedly flew over the Swiss Alps using a jet-propelled... Read More

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Twigmore shows how to use friends on Facebook to find locals in a destination

By Kevin May | November 28, 2011

TLabs Showcase on travel startups featuring US-based Twigmore, a Facebook-based platform which connects travellers and locals through friends. Read More

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Top tips for marketing to affluent Chinese travellers

By Viewpoints | November 28, 2011

The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies - not least because the bounty to be had is enormous. Read More

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Why games can work for travel brands: Traveler IQ, four years on

By Kevin May | November 25, 2011

A fair amount of chatter at conferences these days is around the idea of adding some form of gaming into the online travel experience, as a way of engaging further with users. Read More

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The power of just ONE user review for travel companies

By Viewpoints | November 24, 2011

Forget the controversies for a moment, there is no doubt that online reviews provide significant benefits for organisations in any industry. Read More

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Qantas Twitter storm on #qantasluxury highlights when NOT to use social media

By Tim Hughes | November 24, 2011

This week, someone in the Qantas PR team had the great idea to run an experiment with a competition on Twitter to promote the luxurious nature of its first class product. Read More

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Gogo goes airborne with holiday shopping Wi-Fi [VIDEO]

By Dennis Schaal | November 23, 2011

Onboard Wi-Fi provider Gogo is offering passengers on many US airlines 30 minutes of free Wi-Fi to get some holiday shopping in during their flights. Read More

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Where next for travel user reviews, fake content and website publishers?

By Viewpoints | November 23, 2011

As publishers, consumers and law enforcement get more sophisticated, so will the bad guys. It is doubtful fake reviews can ever be fully eradicated. Read More

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Spirit Airlines fined $50K for tweets and billboards

By Dennis Schaal | November 22, 2011

US Department of Transportation to airlines -- be careful what you tweet.The DOT reached a $50,000 settlement with Spirit Airlines over tweets and billboard advertising which didn't adequately disclose... Read More

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Expedia readies TripAdvisor spinoff citing hotel review reliability

By Dennis Schaal | November 22, 2011

As Expedia shareholders get set to vote Dec. 6 on the TripAdvisor spinoff, Expedia is telling potential investors that travelers overwhelmingly find TripAdvisor's user reviews to be reliable. Read More

News / Online

How to combat Fake Review Optimization in travel

By Viewpoints | November 21, 2011

The first installment of this series showed how social media and search engine optimization aligned to create an environment that rewards hotels with high customer ratings. Read More

News / Online

Orbitz Worldwide usurps Travelocity as AOL Travel primary partner

By Dennis Schaal | November 17, 2011

Orbitz Worldwide disrupted Travelocity's more than decade-old relationship with AOL Travel and will become the portal's primary travel brand. Read More