Social Media

News / Online

Facebook: Wisdom of Friends replacing Wisdom of Crowds in travel

By Kevin May | November 16, 2011

Facebook has turned into the new Google (in many, many respects) - and when it speaks, pretty much the entire business world has a tendency to listen. Read More

News / Online

Social-led trip planning travel startups - more questions than answers

By Kevin May | November 15, 2011

What is it about the idea of social media, trip planning, content-filled sites that seems to attract dozens of bright young things to the travel industry? Read More

News / Online

Trippy raises $1.75 million in first round of outside investment

By Kevin May | November 15, 2011

Mobile and web trip planning platform Trippy has captured a $1.75 million round of investment, led by Sequoia Capital and True Ventures. Read More

Webinars / Online

Tnooz-Sabre FREE Webinar: Mobile and social media - sort the facts from the hype

By Kevin May | November 15, 2011

With the rapid advancements in mobile and social media, travel companies often find themselves struggling to separate hype from fact. Read More

News / Online

Alert move: Travelocity to tweets from airports about Thanksgiving travel

By Dennis Schaal | November 15, 2011

Travelocity is getting very social about the Thanksgiving travel crush this year as it will be tweeting various updates from five of the busiest airports in the US. Read More

News / Online

Fake Review Optimization - How black hat masters beat the travel system

By Viewpoints | November 15, 2011

The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings. Read More

News / Online

Travel businesses pledge to spend more on social media and mobile in 2012

By Kevin May | November 14, 2011

Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels. Read More

News / Online

Travel businesses pledge to spend more on social media and mobile in 2012

By Kevin May | November 14, 2011

Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels. Read More

News / Online

Marriott launches Discover ExecuStay blog with public relations exec as guest blogger

By Dennis Schaal | November 14, 2011

Marriott ExecuStay launched a Discover ExecuStay blog and the first "guest blogger" is a public relations executive who works for the Marriott mothership. Read More

News / Online

Social media and SEO created a mutant in travel - Introducing Fake Review Optimization

By Viewpoints | November 14, 2011

Welcome to the world of user generated content – circa 2011. Read More

News / Online

With social media, everyone now knows when you are an idiot on a plane

By Kevin May | November 13, 2011

Nobody is safe from so-called citizen publishers - especially when bad behaviour results in the full force of Miami's airport law enforcement becoming involved. Read More

News / Online

How airlines use Twitter - October 2011 [INFOGRAPHIC]

By Kevin May | November 11, 2011

Even before hitting its recent high profile fortnight, troubled airline Qantas had flown in to become the second most talked about airline on Twitter. Read More

News / Online

How Qantas REALLY used social media during the aircraft grounding

By Viewpoints | November 10, 2011

What a year this is turning out to be for Qantas. In June, the Chilean ashcloud crisis affected many of their flights for an extended period. Read More

News / Online

What happened when a hotel armed social media-loving clubbers with RFID wristbands?

By Kevin May | November 8, 2011

It was a curious move earlier this year when a hotel on the famous European dance music island of Ibiza decided to combine RFID technology with social media in a major way. Read More

News / Online

Social media becoming most important marketing channel for travel, PPC in fourth place

By Linda Fox | November 7, 2011

Social media's place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Read More

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