Social Media

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Smurf Town residents voted to stay blue but perhaps missed golden opportunity for tourism

By Kevin May | May 14, 2012

The Spanish town of Júzcar is probably better understood by younger members of the world's population - it was used as a backdrop during filming of 2011 movie The Smurfs. Read More

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Mapping out the customer journey for booking trips using marketing and time travel

By Viewpoints | May 14, 2012

As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More

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Niche travel marketing – suite smell of success or left at the altar

By Viewpoints | May 11, 2012

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). Read More

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Airlines dip their toes in the Instagram pool [INFOGRAPHIC]

By Kevin May | May 11, 2012

It's all about multimedia, right? And, in particular, images. At least that is what many an expert would have digital marketers believe. Read More

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RIP Bluenity: Air France closes travel social network

By Kevin May | May 11, 2012

Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down. Read More

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Why social media in travel sucks and 20 things that you should now do about it

By Viewpoints | May 8, 2012

In the last two years the proliferation of social media in tourism has brought a range of new tools and platforms for tourism and hospitality organisations around the world. Read More

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Cost and value of hotel marketing [INFOGRAPHIC]

By Kevin May | May 7, 2012

So what happened to commissions and bookings when hotels saw online as a significant distribution channel? Does exposure on social networks make any major difference? Read More

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How a Swiss village wanted tourists but ended up performing better than Lady GaGa on Facebook

By Kevin May | May 7, 2012

Those shy and retiring Swiss certainly know how to make some noise when it comes destination marketing on the web - even when it's a tiny village in the mountains. Read More

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Two masters? HomeAway helps owners and managers get more social, techie

By Dennis Schaal | May 2, 2012

If the vacation rental industry has been known as a technology backwater, HomeAway is busy advising vacation rental owners on how to get more savvy about social media. Read More

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A quick word about THAT MissTravel story

By Kevin May | May 1, 2012

It would be fair to say that Tnooz has taken quite a bit heat this past week over our decision to write a story about MissTravel, a new travel planning/dating startup. Read More

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See, hotels do sometimes monitor consumer rants on social media - even FourSquare

By Kevin May | April 30, 2012

Travel companies, but especially hotels, have arguably had more tips and ideas for strategy around social media than any other business sector. Read More

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Heathrow Airport queue row escalates as accusations fly over web images ban

By Kevin May | April 30, 2012

Less than three months until the London 2012 Olympics and ongoing problems with lengthy queues at Heathrow Airport are threatening to spiral out of control. Read More

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MakeMyTrip debuts airline social seating

By Dennis Schaal | April 27, 2012

Airlines are doing it so why not online travel agencies? MakeMyTrip, the India OTA, has introduced in beta, Tripalong, a social seating site for flights. Read More

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Switzerland fast becoming the darling of tourism marketing

By Kevin May | April 27, 2012

MySwitzerland, the consumer facing brand for Swiss inbound tourism, is slowly building a reputation in the industry along the same lines as KLM. Read More

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Facebook IPO signals disruption ahead for online travel distribution

By Viewpoints | April 26, 2012

I was reading Facebook’s S-1 amendment last night as a prospective investor and interested entrepreneur, ahead of its planned IPO on the US financial markets. Read More

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