Social Media

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How to pre-open a hotel [Part One of Two - social media and digital marketing]

By Patrick Landman | May 23, 2012

The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time. Read More

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Bing gets more social with travel planning and everything else

By Dennis Schaal | May 22, 2012

Bing started out attempting to be a "decision engine" and now it is letting your Facebook friends add their advice to the mix. Read More

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A deep dive into airlines and Twitter: Content, time, strategy and style

By Viewpoints | May 22, 2012

Airlines on Twitter are constantly looking for more. More followers means larger potential audience, more clicks, sales, engagement with their audience. Read More

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eLong in huge China online shift with echoes of Expedia-Google problem

By Dennis Schaal | May 21, 2012

eLong, Expedia's online travel agency subsidiary in China, has carried out a very substantial shift to online hotel bookings in the past year. Read More

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Social media listening in travel is not enough: So here are three ways to respond

By Josiah Mackenzie | May 21, 2012

Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network - it requires a high level of so-called social responsiveness. Read More

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Last night a DJ saved my... hotel?

By Kevin May | May 21, 2012

While some hotel chains focus on Facebook and other social media channels for promotions, W Hotels is taking a different approach by making use of its entertainment offering. Read More

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Airbnb as an easy target? Curious tale of disappearing negative review

By Dennis Schaal | May 18, 2012

If you are Airbnb, Expedia, TripAdvisor and Groupon -- big names in travel tech -- you are going to have to take your lumps sometimes because your brand is exposed in a major way and consumers and... Read More

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Smurf Town residents voted to stay blue but perhaps missed golden opportunity for tourism

By Kevin May | May 14, 2012

The Spanish town of Júzcar is probably better understood by younger members of the world's population - it was used as a backdrop during filming of 2011 movie The Smurfs. Read More

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Mapping out the customer journey for booking trips using marketing and time travel

By Viewpoints | May 14, 2012

As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More

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Niche travel marketing – suite smell of success or left at the altar

By Viewpoints | May 11, 2012

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). Read More

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Airlines dip their toes in the Instagram pool [INFOGRAPHIC]

By Kevin May | May 11, 2012

It's all about multimedia, right? And, in particular, images. At least that is what many an expert would have digital marketers believe. Read More

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RIP Bluenity: Air France closes travel social network

By Kevin May | May 11, 2012

Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down. Read More

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Why social media in travel sucks and 20 things that you should now do about it

By Viewpoints | May 8, 2012

In the last two years the proliferation of social media in tourism has brought a range of new tools and platforms for tourism and hospitality organisations around the world. Read More

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Cost and value of hotel marketing [INFOGRAPHIC]

By Kevin May | May 7, 2012

So what happened to commissions and bookings when hotels saw online as a significant distribution channel? Does exposure on social networks make any major difference? Read More

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How a Swiss village wanted tourists but ended up performing better than Lady GaGa on Facebook

By Kevin May | May 7, 2012

Those shy and retiring Swiss certainly know how to make some noise when it comes destination marketing on the web - even when it's a tiny village in the mountains. Read More

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