Social Media

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Namibia Tourism Board syndicates customized Facebook app for tour operators

By Dennis Schaal | April 25, 2012

As part of its new Conservation Destination online marketing campaign, the Namibia Tourism Board is taking the unusual step of of syndicating a co-branded and customizable Facebook app for tour... Read More

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What is the value of web-based competitions for travel brands? Apparently quite a lot

By Kevin May | April 25, 2012

Back in February this year, tour operator Contiki launched what appeared to some be a rather complicated competition. Read More

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Social concierges - a solution to the hotel marketing problem

By Viewpoints | April 25, 2012

According to a number of studies, the number one choice for consumers contacting hotels via social networks is to find local information. Read More

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Airports and social media - channels, use and service [INFOGRAPHIC]

By Kevin May | April 25, 2012

Airports - perhaps more than any other area in travel - are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information. Read More

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Gadgets gone mad - the bedtime story

By Linda Fox | April 24, 2012

Here's a modern take on an old favourite bedtime story called Goodnight Moon by Margaret Wise Brown. Read More

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Flip.to wants to turn travellers into advocates for travel brands

By Kevin May | April 24, 2012

TLabs Showcase on travel startups featuring US-based Flip.to, a marketing platform for airlines, hotels and restaurants to utilise a customer's presence in social media for marketing. Read More

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Back to basics - Looking again at using Twitter for travel brands

By Viewpoints | April 23, 2012

As we all know, Twitter is a fantastic and still growing tool for travel brands looking to communicate with potential customers. Read More

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Social anatomy of a ski operator and whether it means anything

By Linda Fox | April 23, 2012

As a follow-up to a recent piece on quick response (QR) codes on skis, asking if the sector has a more tech/social savvy demographic, Crystal Ski sent us with some customer statistics. Read More

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How technology and some smart thinking can help with the safety of travellers

By Viewpoints | April 20, 2012

With 2012 seemingly quieter for the industry in terms of major travel shocks around the world, it would be easy to forget about a part of the ecosystem that travellers find important. Read More

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How airlines use Twitter - March 2012 [INFOGRAPHIC]

By Kevin May | April 19, 2012

US airline Delta saw the number of tweets mentioning it increase by almost a third in March, compared to the previous month, meaning it was the most talked about airline on Twitte Read More

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The future of search marketing for the travel industry

By Viewpoints | April 18, 2012

Anyone who runs an online travel business will already be well aware of the frenetic pace of change in the world of search marketing. Read More

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Air New Zealand claims airline first on social share rewards

By Linda Fox | April 17, 2012

Air New Zealand is the latest travel company to try its luck with a share and earn scheme Read More

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Women and travel technology - an Asian perspective

By Siew Hoon Yeoh | April 17, 2012

In planning and curating the programme for the first WITX-Women In Travel in Bangkok on April 27, I have personally learned a lot. Read More

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American Airlines sues blogging ex-employee and alleged moles

By Dennis Schaal | April 16, 2012

This isn't exactly of CIA-KGB proportions, but American Airlines has sued an ex-employee who publishes The Sky Steward blog and unidentified current airline employees who allegedly are conspiring with... Read More

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Virgin Atlantic plane makes emergency landing, airline quiet on Twitter, follow on web instead

By Kevin May | April 16, 2012

A Virgin Atlantic plane bound for Orlando from the UK had to make an emergency landing today after reports of smoke in the cabin. Read More

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