Social Media

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The @Sweden Twitter scandal - did tourism officials handle it correctly?

By Viewpoints | June 21, 2012

How do you represent a region or a country in social media? A challenge to many tourist boards and associations whose job is not to sell a particular product or service but to market a city, region or... Read More

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BalticMiles crowdsources loyalty programme partners and rewards

By Linda Fox | June 21, 2012

BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level. Read More

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Where the Hell is Matt? is back [VIDEO]

By Kevin May | June 21, 2012

The Where the Hell is Matt? phenomenon started way back in the good ol' days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world. Read More

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Mining the network - Facebook works out the most popular places on earth from user check-ins

By Kevin May | June 20, 2012

Facebook has spent the best part of the past 22 months letting people populate their profile pages with location check-ins made via their mobile devices. Read More

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British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though

By Kevin May | June 19, 2012

British Airways is, in some respects, in a bit of an awkward position - it's the official airline of the London 2012 Olympics, so should be patriotic and all that. Read More

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Three questions travel bloggers must address right now

By Viewpoints | June 18, 2012

The annual TBEX networking shindig is over and several hundred hopeful travel blogtrepreneurs (*) are heading back down from the rarefied air of Keystone, Colorado. Read More

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Summer breezes in with Aviator sunglasses and Instagram at Element Hotels

By Dennis Schaal | June 15, 2012

If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit. Read More

Webinars / Online

Mobile and social marketing for hotels: more similar than you thought?

By Josiah Mackenzie | June 15, 2012

Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy. Read More

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Hoteliers finally get it - using social media and understanding the guest experience works

By Josiah Mackenzie | June 14, 2012

The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market. Read More

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Estonian Air lets passengers peek and seat via Let Me Think Facebook integration

By Linda Fox | June 14, 2012

Estonian Air has opted for a more 'privacy conscious' social seating programme with the launch of Let Me Think Read More

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Super-creepy! Privacy in the age of Big Data and personalization in travel

By Alex Kremer | June 13, 2012

Earlier this year, I sat on a panel which had the title "Don’t be a supercreep!", covering privacy issues in the era of big data. Read More

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Orbitz retains top rank and Travelocity sinks in Glassdoor employee ranking

By Dennis Schaal | June 12, 2012

Almost any travel tech company these days is looking to recruit the best would-be employees, especially if they are tech professionals. Read More

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Tnooz is hiring!

By Kevin May | June 8, 2012

Here are some simple questions... Read More

News / Online

Why do consumers follow or like travel brands in social media? For the discounts, alas

By Kevin May | June 6, 2012

Social media gurus (is that term trademarked now?) are often telling the industry that the social world is all about engagement with customers and creating communities, etc. Read More

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Beek takes a long term view on bringing 3D guides to destinations

By Kevin May | June 6, 2012

Most travel-related businesses, especially destination marketers, understand that maps and images are two of the significant ways consumers learn about a location. Read More

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