Social Media

Impact of social media on the travel industry [INFOGRAPHIC]
By Kevin May | July 2, 2012
Yes, we've all seen infographics telling us how social media is doing this and that to the travel industry. But sometimes a few nuggets of information are new and stand out. Read More
Taking the travel ecosystem into the design of websites
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Taking the travel ecosystem into the design of websites
By Viewpoints | July 2, 2012
Lots of talk recently around how consumers are ploughing through various stages of the search, shopping and experiencing of travel products. Read More
conTgo goes forth with app for corporates encompassing SoLoMo
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conTgo goes forth with app for corporates encompassing SoLoMo
By Linda Fox | July 2, 2012
The corporate travel world has been striving recently to make tools for the road traveller more like what they're used to using in the leisure world Read More
The online travel ecosystem [INFOGRAPHIC]
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The online travel ecosystem [INFOGRAPHIC]
By Kevin May | June 29, 2012
Refreshingly unbiased look at what the online travel ecosystem looks like in 2012, taking into account such areas as the planning, booking and reviewing of trips. Read More
Hang on a minute - Is social media destroying tourism?
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Hang on a minute - Is social media destroying tourism?
By Troy Thompson | June 28, 2012
We were just outside of Milan. Spending an enchanting evening in our small villa. Read More
How to use negative feedback about travel to create positive influence
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How to use negative feedback about travel to create positive influence
By Viewpoints | June 27, 2012
Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about... Read More
Hotel prepares social media response after campaign backlash
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Hotel prepares social media response after campaign backlash
By Linda Fox | June 26, 2012
London's Hoxton Hotel has created a bit of a social media storm this morning after unleashing its 500 room sale which was sold out in a minute Read More
The @Sweden Twitter scandal - did tourism officials handle it correctly?
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The @Sweden Twitter scandal - did tourism officials handle it correctly?
By Viewpoints | June 21, 2012
How do you represent a region or a country in social media? A challenge to many tourist boards and associations whose job is not to sell a particular product or service but to market a city, region or... Read More
BalticMiles crowdsources loyalty programme partners and rewards
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BalticMiles crowdsources loyalty programme partners and rewards
By Linda Fox | June 21, 2012
BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level. Read More
Where the Hell is Matt? is back [VIDEO]
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Where the Hell is Matt? is back [VIDEO]
By Kevin May | June 21, 2012
The Where the Hell is Matt? phenomenon started way back in the good ol' days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world. Read More
Mining the network - Facebook works out the most popular places on earth from user check-ins
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Mining the network - Facebook works out the most popular places on earth from user check-ins
By Kevin May | June 20, 2012
Facebook has spent the best part of the past 22 months letting people populate their profile pages with location check-ins made via their mobile devices. Read More
British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
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British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
By Kevin May | June 19, 2012
British Airways is, in some respects, in a bit of an awkward position - it's the official airline of the London 2012 Olympics, so should be patriotic and all that. Read More
Three questions travel bloggers must address right now
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Three questions travel bloggers must address right now
By Viewpoints | June 18, 2012
The annual TBEX networking shindig is over and several hundred hopeful travel blogtrepreneurs (*) are heading back down from the rarefied air of Keystone, Colorado. Read More
Summer breezes in with Aviator sunglasses and Instagram at Element Hotels
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Summer breezes in with Aviator sunglasses and Instagram at Element Hotels
By Dennis Schaal | June 15, 2012
If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit. Read More
Mobile and social marketing for hotels: more similar than you thought?
Webinars / Online
Mobile and social marketing for hotels: more similar than you thought?
By Josiah Mackenzie | June 15, 2012
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy. Read More