Social Media

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Lonely Planet closure of Thorn Tree triggered by letter to acting BBC director-general

By Kevin May | January 5, 2013

As Lonely Planet begins the process of reopening parts of its Thorn Tree forum over the coming month, details are beginning to emerge as to the circumstances surrounding its original closure. Read More

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Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]

By Nick Vivion | January 4, 2013

IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping... Read More

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Actions speak louder than tweets - a change in thinking from airlines with Twitter

By Kevin May | January 2, 2013

Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan: Read More

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Lonely Planet forced to shut Thorn Tree forum over inappropriate content

By Kevin May | January 2, 2013

Lonely Planet has temporarily closed its well-known Thorn Tree community pages after bosses discovered some discussions breached editorial guidelines. Read More

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Social media is dead - airline marketing in 2013 all about connected travellers and the real world

By Viewpoints | December 28, 2012

Let’s face it - social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered. Read More

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Social media touchdowns in airline loyalty

By Viewpoints | December 19, 2012

Passenger surveys repeatedly confirm what should be obvious: a positive travel experience is the most important aspect of any flight. Read More

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What's pushing people to purchase on social media [INFOGRAPHIC]

By Linda Fox | December 18, 2012

Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off Read More

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Sky high loyalty: New ways airlines and travel companies can soar

By Viewpoints | December 18, 2012

Given enough time mentors and mentees invariably swap roles. Students become the teachers. Industries operate under similar cycles. No truer is that the case then when it comes to loyalty programs and... Read More

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The social foundation: How social proof increases clickthrough on search

By Nick Vivion | December 14, 2012

Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing... Read More

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Where The Hell Is Matt phenomenon finally hits the dancefloor with a travel partner

By Linda Fox | December 10, 2012

Given the global success of Where The Hell is Matt?, it's surprising we haven't seen more travel companies fighting with each other to strike a deal with its creator, Matt Harding Read More

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LeWeb has lost none of its sizzle, but travel is no longer the sexy place for startups

By Daniele Beccari | December 5, 2012

The annual LeWeb conference has quickly become THE fixture on the European calendar in recent years for startups, industry folk and digital celebrities (not least its founder Loic Le Meur). Read More

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Time spent on the internet every month [INFOGRAPHIC]

By Kevin May | December 4, 2012

Ever wondered consumers are doing with their time spent on the web, especially as social networks such as Twitter and Facebook have become intrinsic parts of the modern life of millions. Read More

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Tourist board wants your Gangnam Style experience for Seoul push [VIDEO]

By Linda Fox | November 30, 2012

It was only going to be a matter of time before Seoul's tourism bods decided to get a piece of the Gangnam Style action Read More

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Social media important in the inspiration and experience stages of travel, not for bookings

By Kevin May | November 29, 2012

A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel. Read More

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eDreams offers up chance to find Mr Perfect via Facebook

By Linda Fox | November 28, 2012

eDreams has unveiled a find your 'Mr Perfect' campaign on Facebook so as part of Tnooz's daily quest for, erm, a good story we decided to play along Read More

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