Social Media

News / Online

Sky high loyalty: New ways airlines and travel companies can soar

By Viewpoints | December 18, 2012

Given enough time mentors and mentees invariably swap roles. Students become the teachers. Industries operate under similar cycles. No truer is that the case then when it comes to loyalty programs and... Read More

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The social foundation: How social proof increases clickthrough on search

By Nick Vivion | December 14, 2012

Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing... Read More

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Where The Hell Is Matt phenomenon finally hits the dancefloor with a travel partner

By Linda Fox | December 10, 2012

Given the global success of Where The Hell is Matt?, it's surprising we haven't seen more travel companies fighting with each other to strike a deal with its creator, Matt Harding Read More

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LeWeb has lost none of its sizzle, but travel is no longer the sexy place for startups

By Daniele Beccari | December 5, 2012

The annual LeWeb conference has quickly become THE fixture on the European calendar in recent years for startups, industry folk and digital celebrities (not least its founder Loic Le Meur). Read More

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Time spent on the internet every month [INFOGRAPHIC]

By Kevin May | December 4, 2012

Ever wondered consumers are doing with their time spent on the web, especially as social networks such as Twitter and Facebook have become intrinsic parts of the modern life of millions. Read More

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Tourist board wants your Gangnam Style experience for Seoul push [VIDEO]

By Linda Fox | November 30, 2012

It was only going to be a matter of time before Seoul's tourism bods decided to get a piece of the Gangnam Style action Read More

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Social media important in the inspiration and experience stages of travel, not for bookings

By Kevin May | November 29, 2012

A sizeable study of leisure trippers in 13 countries around has shed further light on how important social media in two important areas of the travel funnel. Read More

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eDreams offers up chance to find Mr Perfect via Facebook

By Linda Fox | November 28, 2012

eDreams has unveiled a find your 'Mr Perfect' campaign on Facebook so as part of Tnooz's daily quest for, erm, a good story we decided to play along Read More

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Should Tourism Australia react to the video of an Aussie's hate-filled rant at a tourist?

By Sean O'Neil | November 27, 2012

It's one of the tricky questions facing tourism boards and direct marketing organizations as they creep ever closer to becoming content producers, brand managers, and participants in social media... Read More

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Four principles for the open world [VIDEO]

By Kevin May | November 27, 2012

How often are we told that open travel systems will fuel innovation and then spearhead how the engine room behind the industry (ie technology) will evolve over time. Read More

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Pinterest warning after adventure brand hacked, saucy pictures posted with links to weird UFO video

By Kevin May | November 27, 2012

Twitter used to be a common place where people and brands often found their accounts hacked - but it now looks like the little rascals are turning their attention to Pinterest. Read More