Social Media

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How to organise your social media workflow

By PhocusWire | May 6, 2013

Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others. Read More

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Back to basics - Four essentials for any mobile travel strategy

By Viewpoints | May 3, 2013

Believe it or not, people today are more dependent on our phones than even our wallets - indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would... Read More

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Marketing bosses must get involved more in ecommerce

By PhocusWire | May 3, 2013

The billions of consumer money spent online has taught retailers something - that is, capturing customers via web channels the is crucial. Read More

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Decode this: The value of social media in marketing

By PhocusWire | May 2, 2013

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their... Read More

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Millions of social mentions bring the crowd to trip planning

By Nick Vivion | May 2, 2013

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Read More

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Mining the Facebook social graph to work out what travellers want to do on a trip [INFOGRAPHIC]

By Kevin May | May 1, 2013

Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip. Read More

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Etihad teams with LinkedIn for online mapping tool

By Linda Fox | May 1, 2013

Interesting development from Etihad Airways as it targets business travellers with a mapping tool to help productivity on the go. Read More

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Battle of the sexes played out in social media

By PhocusWire | April 29, 2013

It's not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts. Read More

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Beyond engagement and marketing - other growing pains for social media

By PhocusWire | April 26, 2013

Listening to various panels at a recent event, I noticed many expressed a "wait and see" attitude about social media. Perhaps this reflects the reality that social media is still in its infancy. Read More

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Routehappy embarks on mission to help people fly better with a happy pill

By Linda Fox | April 25, 2013

Routehappy finally lifts the lid today on what it's calling a 'next generation of flight metasearch' and after more than a year since launching its beta site Read More

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Thomas Cook tunes into social media with listening lab

By Linda Fox | April 25, 2013

Lots of buzz words kicking about in Thomas Cook's announcement of a 24/7 rapid response social media listening lab Read More

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Social media marketing ethics - reflections after the Boston Marathon bombing

By PhocusWire | April 24, 2013

Social media professionals have turned to tactics that undermine some of the core tenets promised by social media. Read More

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Indians fail to leave social networks at home when travelling

By Karthick Prabu | April 24, 2013

A study has found Indians cannot switch off from their digital lives during a trip, with 42% of the travellers actually logging into social networks more whilst on holiday than when at home. Read More

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Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]

By Kevin May | April 24, 2013

As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine. Read More

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Reviewing ecommerce in India through the lens of social media

By PhocusWire | April 24, 2013

Ecommerce and social media - interestingly, both chart their beginning at the same period and their growth has been somewhat identical as well. Read More

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