Social Media

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Klout scores and social media impressions - a bit of a joke or a genuine currency in marketing?

By Kevin May | June 4, 2013

"Oh, great - so my business class lounge is going to be full of social media gurus now?" - this is a flippant paraphrasing of comments after an airline said it would be rewarding social media... Read More

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How travel brands are cruising along social media

By Viewpoints | June 4, 2013

Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services. Read More

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Expedia focuses on the underdog in summer push

By Linda Fox | May 30, 2013

Expedia will begin a new television advertising campaign on Monday with the strapline 'Travel Yourself Interesting'. Read More

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Fiz wants to champion places via crowd wisdom and user-generated content

By Linda Fox | May 16, 2013

Fiz is looking to tap into the big data, geo-location and social graph trends out there to bring together leisure time, longer travel and social content Read More

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Bibafly connects cabin crew members for down-time ideas

By Linda Fox | May 15, 2013

Pilots and cabin crew always come across as a fairly social bunch when you see them at hotels Read More

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Social seating one year on: move over airlines - hotels, rail and events get a piece of the action

By Linda Fox | May 9, 2013

Just over a year ago KLM lifted the lid on its Meet & Seat concept integrating social networking into the flight booking process Read More

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Thomson serves up one minute holiday to chase away winter blues

By Linda Fox | May 8, 2013

As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer Read More

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How to organise your social media workflow

By PhocusWire | May 6, 2013

Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others. Read More

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Back to basics - Four essentials for any mobile travel strategy

By Viewpoints | May 3, 2013

Believe it or not, people today are more dependent on our phones than even our wallets - indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would... Read More

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Marketing bosses must get involved more in ecommerce

By PhocusWire | May 3, 2013

The billions of consumer money spent online has taught retailers something - that is, capturing customers via web channels the is crucial. Read More

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Decode this: The value of social media in marketing

By PhocusWire | May 2, 2013

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their... Read More

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Millions of social mentions bring the crowd to trip planning

By Nick Vivion | May 2, 2013

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Read More

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Mining the Facebook social graph to work out what travellers want to do on a trip [INFOGRAPHIC]

By Kevin May | May 1, 2013

Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip. Read More

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Etihad teams with LinkedIn for online mapping tool

By Linda Fox | May 1, 2013

Interesting development from Etihad Airways as it targets business travellers with a mapping tool to help productivity on the go. Read More

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Battle of the sexes played out in social media

By PhocusWire | April 29, 2013

It's not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts. Read More

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