Social Media

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Social sharing and logins: Who's winning user engagement on social media?

By Nick Vivion | July 22, 2014

Engagement is the currency that drives transactions - this applies especially to social networks, where keeping attention is challenging-yet-essential for successful social media marketing. Two way Read More

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Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine

By Nick Vivion | July 18, 2014

Social media is a consistently perilous environment for businesses - something Finnair was reminded of today after claiming not to fly over Ukraine. The airline had taken to its Twitter account fol Read More

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More hotels offer loyalty points for posting photos on social media

By Nick Vivion | July 16, 2014

Hotels are eager to garner organic social media attention from guests, as this is one of the most valid means of social proof across networks. Rather than pay for access, these social shares are direc Read More

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Updated analytics and advertising options on Twitter and Facebook

By Nick Vivion | July 14, 2014

The past few days saw two significant updates for advertisers from Twitter and Facebook, which are relevant to all social media marketers. Twitter analytics vastly improved Twitter continues to Read More

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Delta social media giraffe gaffe offers reminder for rest of World Cup

By Nick Vivion | June 17, 2014

As far as learning and recovering, unforced errors are most useful at the start of the game. The ability to recover from a potential systems or process oversight is much easier to overcome if the team Read More

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Pinterest news: Promoted Pins and Guided Search mark a new strategic direction

By Nick Vivion | May 12, 2014

Pinterest has made two strategic shifts as far as product, which point out how the platform's evolution will impact the overall user experience. Promoted Pins are here Tnooz covered the impendin Read More

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What's next in social: Travel tidbits from Facebook's f8 conference

By Nick Vivion | May 2, 2014

As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool - so pretty much everyone. Here are some of the more p Read More

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Foursquare splits into two, drops check-in, and focuses more on discovery

By Nick Vivion | May 1, 2014

Big news today in the location-based social media space: original niche creator Foursquare has announced that it will be splitting its service into two in a bid to segment and grow the two feature set Read More

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Instagram continues to thrive under Facebook, showing massive surge in 2013

By Nick Vivion | April 1, 2014

Instagram has enjoyed a massive surge in the United States, the latest stats from eMarketer show. In 2013, the photo platform thrived under Facebook's umbrella, seeing a spike of 35% in US-based us Read More

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Social media thriving among travel agents - but is there a clear return on investment?

By Nick Vivion | March 26, 2014

ASTA has compiled its latest brief on the usage of technology by travel agents, showing that social media use has surged to eighty percent of surveyed travel agents. The results were derived from A Read More

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Doubletree Global Head talks tech, expansion, Cookie Care and Airbnb [VIDEO]

By Nick Vivion | March 24, 2014

Doubletree Global Head John Grenleaf sat down with Bloomberg to talk about the company's continued expansion strategy, meeting the demands of the digital consumer, and the impact of Airbnb on hotels. Read More

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Marketing watch: Promoted Pins very close to launch on Pinterest

By Nick Vivion | March 24, 2014

Pinning trailblazers Pinterest are forging into unchartered terrain: that of paid advertising. The company announced experiments with "Promoted Pins" in late 2013, and are set to roll out the platf Read More

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How to reach travelers on Facebook [INFOGRAPHIC]

By Nick Vivion | March 21, 2014

Native advertising specialists Ampush has compiled some of statistics on how Facebook users engage with travel, providing some actionable conclusions for marketers looking to leverage the platform. Read More

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In-stream social ads evolve: Twitter promotes accounts and Facebook does video

By Nick Vivion | March 14, 2014

This week saw two significant evolutions on the social advertising front: Twitter's Promoted Accounts and Facebook's video ads. Twitter's Promoted Accounts Twitter has announced a new iteration Read More

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Not so fast: Here's more on airline responsiveness via Twitter

By Nick Vivion | March 7, 2014

A new analysis on airline responsiveness on Twitter by the team at Conversocial shows the top performers as far as speed of customer service on the platform. Of course, each of these social custome Read More

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