Social Media

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Travelers love social media — and here's what travel brands must do to keep up

By Nick Vivion | January 26, 2015

Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report. Read More

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One view on the top trends in travel advertising [INFOGRAPHIC]

By Nick Vivion | January 14, 2015

The fastest growth in travel industry advertising spend will come from social and video commercials, says recent Expedia Media Solutions/Phocuswright research. The growth is aligning well with the Read More

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Facebook still king of popular kids on social media, with highest engagement

By Nick Vivion | January 12, 2015

Much has been made about the impending demise of Facebook, most especially when considering the platform's waning popularity among teenage users. The stats related to the network's slowing user gro Read More

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State of enterprise social marketing report shows mega brands still investing heavily

By Nick Vivion | September 11, 2014

Spredfast's latest enterprise social marketing report highlights a continued increase in budget for social marketing efforts amidst a shift towards using social as a tool to boost non-social marketing Read More

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Southwest reveals Listening Center, joining airline push towards real-time comms

By Nick Vivion | August 29, 2014

Southwest Airlines has joined the ranks of carriers such as Atlanta-based Delta Airlines that have dedicated social media listening outposts. Southwest Airlines stepped it up a notch, moving beyond Read More

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Rocket forth: Hyperlapse tops branded marketing on Instagram

By Nick Vivion | August 28, 2014

Not one to be left out of a trend, Instagram has followed the recent spate of single-use apps with its own standalone time-lapse video app called Hyperlapse. The app facilitates timelapse videos fo Read More

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How Pinterest Messaging could transform travel planning

By Nick Vivion | August 14, 2014

Pinterest is the world's most popular engagement platform, as the entire purpose of the product is to visually explore areas of interest. This leads to massive engagement numbers - and a lucrative nas Read More

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Social sharing and logins: Who's winning user engagement on social media?

By Nick Vivion | July 22, 2014

Engagement is the currency that drives transactions - this applies especially to social networks, where keeping attention is challenging-yet-essential for successful social media marketing. Two way Read More

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Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine

By Nick Vivion | July 18, 2014

Social media is a consistently perilous environment for businesses - something Finnair was reminded of today after claiming not to fly over Ukraine. The airline had taken to its Twitter account fol Read More

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More hotels offer loyalty points for posting photos on social media

By Nick Vivion | July 16, 2014

Hotels are eager to garner organic social media attention from guests, as this is one of the most valid means of social proof across networks. Rather than pay for access, these social shares are direc Read More

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Updated analytics and advertising options on Twitter and Facebook

By Nick Vivion | July 14, 2014

The past few days saw two significant updates for advertisers from Twitter and Facebook, which are relevant to all social media marketers. Twitter analytics vastly improved Twitter continues to Read More

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Delta social media giraffe gaffe offers reminder for rest of World Cup

By Nick Vivion | June 17, 2014

As far as learning and recovering, unforced errors are most useful at the start of the game. The ability to recover from a potential systems or process oversight is much easier to overcome if the team Read More

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Pinterest news: Promoted Pins and Guided Search mark a new strategic direction

By Nick Vivion | May 12, 2014

Pinterest has made two strategic shifts as far as product, which point out how the platform's evolution will impact the overall user experience. Promoted Pins are here Tnooz covered the impendin Read More

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What's next in social: Travel tidbits from Facebook's f8 conference

By Nick Vivion | May 2, 2014

As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool - so pretty much everyone. Here are some of the more p Read More

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Foursquare splits into two, drops check-in, and focuses more on discovery

By Nick Vivion | May 1, 2014

Big news today in the location-based social media space: original niche creator Foursquare has announced that it will be splitting its service into two in a bid to segment and grow the two feature set Read More

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