Social Media

News / Online

Where are travel brands concentrating their efforts in social media? [INFOGRAPHIC]

By Kevin May | January 13, 2012

Simplifyling spent some analysing the data from a recent EyeforTravel report understand how travel companies are approaching social media in 2012. Read More

News / Online

Did Foursquare just kill a bunch of trip planning startups?

By Alex Kremer | January 13, 2012

Foursquare this week launched its Explore feature on the web, an effort termed as: "Personalized search for the real world." Read More

News / Online

The social web for hotels in 2012 - high-level marketing trends [Part 3 of 3]

By Josiah Mackenzie | January 13, 2012

In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content. Read More

News / Online

Why travel brands should ignore the HATERs and move the MEHs to LOVE ITs

By Viewpoints | January 12, 2012

I don’t know any tourism business with more polarized TripAdvisor reviews than Swarovski Crystal Worlds in Austria. Read More

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How airlines use Twitter - December 2011 [INFOGRAPHIC]

By Kevin May | January 12, 2012

Slight decline in the number of tweets mentioning the most popular airlines on Twitter, back to the 46,000 level achieved by the top three airlines in October 2011. Read More

News / Online

The social web for hotels in 2012 - review and reputation management [Part 2 of 3]

By Josiah Mackenzie | January 12, 2012

In the first article in this series, we looked at technologies that were important in the past year, and how they might play a big role in the year ahead. Read More

News / Online

Best opportunities on the social web for hotels (and others) in 2012 [Part 1 of 3]

By Josiah Mackenzie | January 11, 2012

Niels Bohr once said: "Prediction is very difficult, especially if it’s about the future." Read More

News / Online

Two tourism industry problems that travel bloggers can solve

By Alex Bainbridge | January 11, 2012

The profession of travel blogging is apparently on the rise (defined as those who find employment through writing travel blogs). Read More

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GlobeTrotr combines social travel planning with members-only model

By Kevin May | January 10, 2012

TLabs Showcase on travel startups featuring US-based GlobeTrotr, a members-only social travel planning platform. Read More

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EpicMix adds social media to RFID technology for ski trips

By Kevin May | January 9, 2012

Interesting enhancements to the EpicMix platform launched to pretty wide acclaim in 2010 - skiers can now share the entire experience on their social networks with a swish of an RFID tag. Read More

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Designing the perfect travel alert and advice service for government websites

By Viewpoints | January 9, 2012

The UK government’s Foreign Office is testing a new online "Traffic Light" system for travel advice - but it does not go far enough. Read More

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Expedia sees advantages in Google Hotel Finder participation

By Dennis Schaal | January 6, 2012

Expedia is seeing some advantages in its Google Hotel Finder participation. Read More

News / Online

Reinventing Yahoo, version 804: Start by buying TripAdvisor

By Viewpoints | January 6, 2012

I have learned many things as a chronicler of the digital media industry over the last decade plus. Read More

News / Online

TUI uses Yammer to bring private social network to agents and operators

By Kevin May | January 6, 2012

Interesting idea from TUI Travel to embrace web tools to improve relationships between its tour operating brands and retail travel agents, using private social network Yammer. Read More