Social Media

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How to use great customer service to trigger social media attention [15 TIPS]

By Josiah Mackenzie | July 25, 2012

Remarkable customer service pays dividends in the travel industry by increasing loyalty and word of mouth buzz. Read More

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FlightFox lets hackers find consumers the best air ticket

By Kevin May | July 25, 2012

Peer-to-peer marketplaces have swept in to destination tours and apartment rentals, but FlightFox also reckons consumers could help one another secure flights. Read More

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IKnow.Travel brings Pinterest-style social travel to Russia

By Kevin May | July 24, 2012

Image-led search certainly appears to be all the rage in travel - especially when combined with social elements such as sharing, recommendations and lists. Read More

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United might not break guitars any more but it does upset war veterans

By Kevin May | July 23, 2012

Oh, how the industry watched and learned as United Airlines fell victim to customer power back in 2009 over the infamous United Breaks Guitars fiasco. Read More

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Czech Republic tourism drive targets Facebook mood, rebrands as Czech RepubLIKE

By Kevin May | July 23, 2012

Either a very clever or a groan-inducing approach from the Czech Republic, with tourism officials paying homage to Facebook by making Czech RepubLIKE its new slogan. Read More

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Maldives twitter campaign turns sour as human rights protesters air discontent

By Linda Fox | July 18, 2012

Another 'what were they thinking?' moment on Twitter this week with the Maldives Tourism Board's campaign taking a spectacular dive since its launch six days ago Read More

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Go to the travel consumer, do not expect them to come to you

By Viewpoints | July 17, 2012

If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves and those who purchase their products is no less of a priority. Read More

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Three ways hotels can drive revenue keeping a close eye on social media data

By Josiah Mackenzie | July 17, 2012

One of the most revolutionary trends happening in hotel technology right now is the use of social media data and customer review analytics in optimizing distribution and maximizing revenue growth. Read More

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Destinations failing to make most of technology to attract and engage visitors

By Kevin May | July 17, 2012

Destinations - and those charged with promoting cities or countries - do not understand how to exploit the vast array of technology and techniques to attract visitors. Read More

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One of the more bizarre social media deals: A tour operator and a milk brand

By Kevin May | July 16, 2012

European tour operating giant Thomas Cook has inked one of the more leftfield partnerships to have emerged in recent years: a deal to co-promote products with a milk supplier! Read More

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Grading the CheapOair US travel trends campaign [INFOGRAPHIC]

By Sean O'Neil | July 13, 2012

Digital travel companies have been churning out the infographics lately. Exhibit A: US-based booking engine CheapOair which recently released an infographic that sums up consumer travel statistics for... Read More

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Airlines with the most followers on Twitter and why it matters

By Viewpoints | July 13, 2012

Twitter is now a key channel for airlines to communicate with their customers Read More

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Naked truth about online hotel reviews [INFOGRAPHIC]

By Kevin May | July 12, 2012

How many user reviews does the average hotel have against its name these days? Are women or men most likely to lead a positive review? Read More

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CarTrawler packages up tech into Facebook app

By Linda Fox | July 11, 2012

CarTrawler is opening up social media retailing for travel companies via a Facebook application based on its open source technology Read More

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Utrip wants to resurrect the online trip planning experience

By Kevin May | July 9, 2012

Trip planners were all the rage a few years ago, with many a travel startup pitching session or innovation showcase seeing at least one newbie playing its hand. Read More

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