Social Media

News / Technology

Amadeus' new interactive videos encourage traveler search and shopping

By Mitra Sorrells | March 6, 2018

Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More

News / Technology

How travel brands are using WeChat to reach Chinese consumers

By Mitra Sorrells | March 1, 2018

With more than 963 million active users each month, WeChat is the leading social media app in China. Read More

News / Online

Older travelers rely on OTAs, Gen Z looks to mobile for trip inspiration

By Jill Menze | February 20, 2018

Online travel agencies are the planning and booking tool of choice for older generations of European travelers, while younger consumers are increasingly turning toward smartphones before and during... Read More

Interview / Online

In The Big Chair - Feargal Mooney of Hostelworld

By Kevin May | January 30, 2018

Guiding the company through acquisitions, an increase in competition and changes to the marketplace is an exec who has spent 15 years with the business. Read More

News / Online

Online vs. offline: Where travel brands drive the most positive sentiment

By Mitra Sorrells | January 18, 2018

Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More

News / Online

Mixed results as airlines tackle social media-led customer service

By Mitra Sorrells | January 12, 2018

As travelers increasingly send direct messages through platforms like Facebook Messenger and Twitter, airlines and carriers need to prioritize quick responses to such inquiries. Read More

News / Technology

QOTW: Something to do with those Gatekeepers

By PhocusWire | December 22, 2017

Quote from Kieron Branagan, CEO at OpenJaw Technologies. Read More

News / Distribution

A new hope for direct bookings [Episode I of III]

By Viewpoints | December 12, 2017

This is a viewpoint from Maria Harrison, president of Bullseye Strategy. How travelers really use technology for direct bookings (part one of three) A long time ago in a galaxy far, far away, the Co Read More

Notated News / Startups

Silicon Valley should not be complacent about China

By Minh-Ha Nguyen - Fortune | December 11, 2017

Chinese tech companies have become innovation leaders in some key areas in technology, with truly global ambitions—and Silicon Valley is either too internally focused or complacent to realize it. Read More

News / Online

Evolving nature of travelers using online agencies

By Jill Menze | December 8, 2017

While the bleisure traveler – someone who extends business trips into vacations – is on the rise, new statistics show that live events play a big factor in decision making. Read More

News / Startups

Startups and model shifts - every PundIT Show so far

By Kevin May | December 1, 2017

We hosted eight of the initial run of PhocusWire PundIT Shows over the course of almost three days at The Phocuswright Conference. Read More

News / Online

Social media and wellness: how hotels take advantage

By Jill Menze | November 28, 2017

As wellness-focused content rapidly grows via social media, the trend is also impacting both hotel revenues and guest experience. Read More

News / Online

Four ways to engage guests on social media

By Viewpoints | June 29, 2017

When hotel brands respond to reviews on sites such as TripAdvisor and Booking.com it’s often a reactive endeavour. NB: This is a viewpoint by Geoffrey Ryskamp, principal of hospitality, travel, and Read More

News / Technology

Adobe identifies AR, VR and wearables as travel trends to watch

By Michele McDonald | April 27, 2017

Augmented and virtual reality, along with wearable technology, will be the new travel industry disruptors, according to a new report from Adobe Digital Insights. Consumers seem eager to embrace the Read More

$Canada, inspired by UA fracas, will set new overbooking rules$

News / Distribution

Canada, inspired by UA fracas, will set new overbooking rules

By Michele McDonald | April 12, 2017

Transport Canada, which is working on a “Passengers’ Bill of Rights” to set rules for flight changes, airline fees and lost bags, will add bumping rules to the bill. The announcement came in the wa Read More

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