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News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Technology

Trust and finding the right option are top traveler frustrations online

By Linda Fox | September 17, 2019

Trust issues and lengthy search processes are the top frustrations for travelers in Travelport's Global Digital Traveler study. Read More

News / Distribution

VIDEO: Air France KLM on sales across social, China and being where customers are

By Linda Fox | September 16, 2019

PhocusWire spoke to Air France-KLM vice president of digital strategy Guido van Til about the social media strategy across the airlines and staying on top of digital developments. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

News / Online

Zhiketong raises $42.5M to develop WeChat-led hotel marketing tool

By Kevin May | August 27, 2019

The service is designed entirely around using the WeChat social media platform for brands. The latest round brings its total raised to date in the region of $53 million. Read More

News / Technology

TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts

By Mitra Sorrells | August 20, 2019

TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More

Opinion / Online

How travel marketers can capture the "momentary market"

By Joel Davis - Mighty Social | August 13, 2019

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

Interview / Online

Sounding Off: Damaging trust can take years to rebuild

By PhocusWire | August 2, 2019

CEOs walk a communications tightrope, where a loose word or two can trigger doubts in the minds of consumers that can last an age in business years. Read More

Interview / Startups

STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps

By Mitra Sorrells | July 23, 2019

Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line. Read More

Opinion / Online

You’re not in tourism - a digital world means you’re in entertainment

By Charles Cunningham - Sparkloft Media | July 12, 2019

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

News / Online

India, part 1: A vast travel opportunity, now led by digital

By Mitra Sorrells | July 8, 2019

For part 1 in our month-long look at India we explore the overall travel market and implications of the country's growing, young and socially-active population. Read More

News / Technology

RateGain acquires social and guest engagement platform BCV

By Kevin May | June 17, 2019

A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More

News / Online

Mary Meeker's annual report: Growing giants, next-gen data and super apps

By Linda Fox | June 17, 2019

Many in the digital and wider industrial world await Mary Meeker’s annual trends report with anticipation for what can be expected for their sector. We look at the travel-related elements. Read More

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