Social Media

Interview / Startups

STARTUP STAGE: NextPlan wants to make custom vacation planning easy

By Steven Lerner | December 10, 2019

NextPlan is a platform that providers travelers with a personalized and customizable vacation itinerary. Read More

News / Distribution

VIDEO: Personalization, the importance of data and privacy in travel

By Linda Fox | December 6, 2019

Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More

Interview / Startups

VIDEO: Questo - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 6, 2019

Gamified walking tours can be played any time by solving clues in order to discover cities and stories. Read More

Interview / Startups

VIDEO: Gamitee - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 5, 2019

This social solution for travel sites converts 5x better than the site baseline, translating to an increase of 10% in overall online sales. Read More

Interview / Startups

Hot 25 Startups 2020: SnapTravel

By PhocusWire | November 18, 2019

SnapTravel has developed an AI-powered chatbot that sources through thousands of hotels to find the best deals based on price, location, quality and overall value. Read More

Interview / Online

Sounding Off: Reality checks for brand loyalty

By PhocusWire | November 8, 2019

Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More

Interview / Online

Sounding Off: Let's face it - Instagram isn't real

By PhocusWire | November 1, 2019

Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More

Opinion / Online

Curious where social media is going? The travel industry leads the way

By Martin Stoll - Sparkloft Media. | October 30, 2019

Travel and tourism has been leading content sharing well before the conception of today’s popular platforms; a consistent trend for years. Read More

Interview / Online

Sounding Off: Reviews should be about quality, not quantity

By PhocusWire | October 18, 2019

The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More

News / Technology

VIDEO: 15below on taking traveler communications to the next level

By Linda Fox | October 9, 2019

At the World Aviation Festival 2019, PhocusWire spoke wiht 15below on the challenges of airline communications, especially during disruption. Read More

From Our Partners / Online

What billions of GDS data signals tell us about traveler booking behavior

By Robert Brown - Travelport | October 7, 2019

The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More

News / Distribution

VIDEO: AirBaltic on NDC, Blockchain and other emerging tech

By Linda Fox | October 4, 2019

PhocusWire talked to airBaltic boss Martin Gauss about emerging tech, NDC and wider distribution challenges at the World Aviation Festival 2019. Read More

News / Online

TripAdvisor axes tickets to whale and dolphin parks

By Kevin May | October 2, 2019

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More