Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Google gears up for international roll-out of Flight Search
News / Online
Google gears up for international roll-out of Flight Search
By Kevin May | November 16, 2011
Just two months after taking the covers off the first iteration in the US, other countries around the world will soon be getting the Google Flight Search product. Read More
Why air results are as predictable as European finance ministers or marriage vows of Kim Kardashian
News / Online
Why air results are as predictable as European finance ministers or marriage vows of Kim Kardashian
By Timothy O'Neil-Dunne | November 15, 2011
One of the mysteries of the travel industry - why are air results so inconsistent? Read More
Fake Review Optimization - How black hat masters beat the travel system
News / Online
Fake Review Optimization - How black hat masters beat the travel system
By Viewpoints | November 15, 2011
The first instalment covered the fusion of social media and search engine optimization, creating an environment that rewards hotels with high customer ratings. Read More
Rearden Commerce has a Storyboard and hopes streamlined search will be refreshing
News / Online
Rearden Commerce has a Storyboard and hopes streamlined search will be refreshing
By Dennis Schaal | November 14, 2011
Rearden Commerce is conducting a private beta for a travel-planning collaboration tool which it hopes will streamline travel search and make it more personalized. Read More
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
News / Online
Social media and SEO created a mutant in travel - Introducing Fake Review Optimization
By Viewpoints | November 14, 2011
Welcome to the world of user generated content – circa 2011. Read More
How to take travel search marketing to the next level with product feeds
News / Online
How to take travel search marketing to the next level with product feeds
By Viewpoints | November 8, 2011
Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel. Read More
Establishing the USP of a hotel for online marketing
News / Online
Establishing the USP of a hotel for online marketing
By Viewpoints | November 7, 2011
Every hotel needs to discover what is unique about its brand and then promote heavily in its marketing efforts on the web. Read More
Cautionary tale: When an online travel agency falls foul of the new Google
News / Online
Cautionary tale: When an online travel agency falls foul of the new Google
By Viewpoints | November 3, 2011
How long could your business survive if you lost 80% of your customers tomorrow? Read More
Travel agencies will end up in museums if they fail to be flexible over revenue technology
News / Online
Travel agencies will end up in museums if they fail to be flexible over revenue technology
By Patrick Landman | October 24, 2011
There are still people convinced that revenue management is not applicable to resort hotels and is only the preserve of city-based properties. Read More
Service to keep track of your travelling parents wins THack Singapore
News / Online
Service to keep track of your travelling parents wins THack Singapore
By Kevin May | October 18, 2011
A service combining GDS-held booking data, live flight information and text alerts - created in just 24 hours - has won THack Singapore. Read More
FairSearch takes its Google case to 50 attorneys general
News / Online
FairSearch takes its Google case to 50 attorneys general
By Dennis Schaal | October 11, 2011
FairSearch is keeping up the pressure on Google, turning over a white paper blasting Google's search-engine and advertising practices to 50 US attorneys general. Read More
Six myths of air travel search on the web
News / Online
Six myths of air travel search on the web
By Timothy O'Neil-Dunne | October 6, 2011
Facebook, at a recent travel conference in the US, suggested its role as one of being in the "happiness business". Read More
How Steve Jobs helped make Apple become a major disruptor in travel
News / Online
How Steve Jobs helped make Apple become a major disruptor in travel
By Kevin May | October 6, 2011
The tech press, maintream media and seemingly anyone that has ever owned an Apple product is pouring forth with commentary and praise following the passing of ex-CEO Steve Jobs. Read More
Over-reaction or a new 1984 - Filter Bubbles and the Web of One
News / Online
Over-reaction or a new 1984 - Filter Bubbles and the Web of One
By Kevin May | October 3, 2011
Last week's article by Travis Pittman of TourRadar was one of the most popular of 2011 on Tnooz - but, as so often is the case, some of the comments deserve a post of their own. Read More
Microsoft mulls Bing Decision Engine decision and does anyone remember Bing Travel?
News / Online
Microsoft mulls Bing Decision Engine decision and does anyone remember Bing Travel?
By Dennis Schaal | September 27, 2011
In the more than three years since Microsoft acquired Farecast to create it, Bing Travel has pretty much lost its identity and gotten swallowed up in the whole Bing thing. Read More
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