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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Finding a unique voice in travel technology
Opinion / Technology
Finding a unique voice in travel technology
By Chad Callaghan - Sabre | March 27, 2018
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel. Read More
Voice series part 4 Expedia
News / Technology
Voice tech in travel, part 4: Expedia’s experience
By Mitra Sorrells | March 26, 2018
Online travel agencies are technology companies as much - if not more – than they are travel companies.  Read More
Voice tech in travel, part 3: The Skyscanner story
News / Technology
Voice tech in travel, part 3: The Skyscanner story
By Mitra Sorrells | March 19, 2018
Metasearch engine Skyscanner was one of the first travel sector brands to introduce conversational search interfaces.   Read More
Facebook trip consideration ad strategy
News / Online
Facebook launches new targeted ad strategy for travel brands
By Mitra Sorrells | March 8, 2018
Facebook is using its knowledge of consumers’ online behavior to help brands market their deals and destinations to travelers earlier in their planning process.   Read More
Priceline Group changes name to Booking Holdings
By Mitra Sorrells | February 21, 2018
The Priceline Group will now be known as Booking Holdings.   Read More
TripAdvisor 2018 strategy hotels attractions mobile
News / Online
TripAdvisor bets on TV advertising, improved UX to restore profit in hotel segment
By Mitra Sorrells | February 15, 2018
TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing... Read More
skyscanner travel data
News / Online
How traveler interest versus action varies across region
By Jill Menze | February 7, 2018
Examining traveler behavior through the lens of flight searches and resulting actions reveals similarities and differences across the Americas, Asia Pacific and EMEA regions. Read More
Google Flights AI update WayBlazer reaction
News / Technology
Google Flights can now predict flight delays before airlines
By Mitra Sorrells | February 1, 2018
Google’s latest updates to its Flights search engine combine artificial intelligence and data analysis to forecast flight delays and decipher the fine print of “basic economy” fares.   Read More
airbus AR app
News / Technology
New Airbus AR app takes travelers inside - and outside - the A380
By Mitra Sorrells | January 29, 2018
Building on the popularity of its iflyA380.com website, Airbus has created an iOS app to drive loyalty for the massive double-decker plane.   Read More
Criteo study mobile and booking apps
News / Distribution
Mobile travel bookings jump, especially for online agencies
By Mitra Sorrells | January 29, 2018
Travelers are increasingly turning to their phones – and away from desktops and tablets – to book trips and experiences.   Read More
Google Phocuswright leisure study
News / Online
Google's three trends to attract leisure travelers
By Mitra Sorrells | January 26, 2018
Google believes leisure travelers are “more curious, demanding and impatient than ever before,” and brands that will win them over are the ones that meet their needs quickly, easily and with... Read More
What’s driving decision-making for U.S. and Canadian travelers
News / Online
What’s driving decision-making for U.S. and Canadian travelers
By Mitra Sorrells | January 24, 2018
Another point for Google when it comes to travel planning, with travelers across North America citing search engines as their top source of inspiration, according to a new survey from Expedia Media... Read More
TUI Group, Utrip unleash AI-driven travel planning platform
News / Technology
TUI Group, Utrip unleash AI-driven travel planning platform
By Jill Menze | January 23, 2018
TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence. Read More
travljp content marketing
News / Online
How content truly is king for a travel search site
By Mitra Sorrells | January 23, 2018
Travel.jp, Japan’s largest travel search site, is drawing eyebrow-raising numbers to its articles and reviews that would make most media companies envious.   Read More
lokckchain booking disruption
News / Distribution
Is this the start of blockchain-based disruption for travel?
By Mitra Sorrells | January 22, 2018
LockChain - what may be the first blockchain-based marketplace for booking hotels and private accommodations - released its alpha version on Friday.  Read More
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