Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Online

New search tool curates packages, pricing for solo travelers

By Mitra Sorrells | January 19, 2018

Aiming to eliminate the aggravation of too many search results, a new patent-pending software is designed to help solo travelers find what they are looking for quickly and easily. Read More

News / Online

Online vs. offline: Where travel brands drive the most positive sentiment

By Mitra Sorrells | January 18, 2018

Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More

News / Online

Leisure travel report forecasts growth for hotels, tour operators

By Mitra Sorrells | January 18, 2018

Investors will find a great deal to like across the travel and leisure segment in the coming year according to the latest research from Bank of America Merrill Lynch. Read More

News / Online

Tripping eyes growth with expanded leadership team

By Mitra Sorrells | January 16, 2018

Vacation rental search site Tripping is initiating an aggressive expansion strategy led by a new executive team. Read More

Opinion / Technology

PhocusWire Forecast 2018: Seven challenges for airlines

By Kieron Branagan - OpenJaw Technologies | December 20, 2017

There are a common themes, indeed, common challenges that we at OpenJaw find when we meeting with our clients around the world. Read More

News / Distribution

Content marketing - the new search?

By Viewpoints | May 5, 2017

Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when Read More

News / Distribution

Daimler aims to take the complexity out of corporate travel

By Michele McDonald | April 27, 2017

Travelers often think it’s important to see all the available options for a trip, but a new project at Daimler, the huge German car and truck manufacturer, gives the lie to that assumption. Called Read More

News / Technology

Will voice-activated flight search finally catch on?

By Nick Vivion | March 17, 2015

The latest foray of a travel brand into voice-activated search is called Opal. This time its OTA OneTravel stepping up to the microphone with its own personal voice assistant for its Android app. A Read More

News / Technology

Google to rank brands with Android apps higher in mobile searches

By Nick Vivion | March 3, 2015

Developers, pay attention: Google has changed its ranking algorithm for mobile searches and will prioritize results for those brands with Android apps installed on the searcher's phone. The announc Read More

News / Technology

Simpler search, single purpose apps and other mobile travel takeaways

By Linda Fox | November 11, 2014

At some point or other, most of us will have heard that mobile is just another channel. Yet many now see it as much more than that. From a Facebook point of view, it has become more of a human beha Read More

News / Technology

Groupon steps into battle for local on mobile with new Pages product

By Nick Vivion | October 23, 2014

Taking a "page" from the Yellow Pages, merchant deals brand Groupon has announced a new product called "Pages" that brings together seven million merchants in one place. The concept is a familiar " Read More

News / Online

Don't sell me a suitcase after a trip, tap the moments that matter

By Viewpoints | September 30, 2014

Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”. The movement Read More

News / Distribution

Google has mapped the moon and mars, don't leave your hotel out

By Viewpoints | September 12, 2014

You have been told for years to spend as much time as possible on your TripAdvisor page. It is still relevant but it is time to have a closer look at another of your online tools. Google business p Read More

News / Technology

Get your heads around marketing and ecommerce trends (as uncovered in search volumes)

By Viewpoints | September 9, 2014

At the beginning of 2014, we rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends w Read More

News / Technology

How many websites and devices does a consumer use to research travel?

By Nick Vivion | September 2, 2014

As devices proliferate, the number of touchpoints for travel research increases. Brands such as Expedia are focusing on the cross-device experience, and are delivering research showing that some consu Read More

Most Popular
Latest Stories