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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

The new Google travel ecosystem... from the user point of view
News / Online
The new Google travel ecosystem... from the user point of view
By Kevin May | August 20, 2012
Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials put together a handy diagram. Read More
The new Google travel ecosystem... from the user point of view
News / Online
The new Google travel ecosystem... from the user point of view
By Kevin May | August 20, 2012
Back in July 2010, when Google said it was splashing out $700 million on air search and shopping tech provider ITA Software, officials put together a handy diagram. Read More
Did Google buy Frommer's for its search engine juice? No, there is a lot more going on
News / Online
Did Google buy Frommer's for its search engine juice? No, there is a lot more going on
By Kevin May | August 17, 2012
Similar to when Google bought ITA Software in the summer of 2010, officials are avoiding saying yet what the search giant intends to do with its purchase of Frommer's travel guides. Read More
Did Google buy Frommer's for its search engine juice? No, there is a lot more going on
News / Online
Did Google buy Frommer's for its search engine juice? No, there is a lot more going on
By Kevin May | August 17, 2012
Similar to when Google bought ITA Software in the summer of 2010, officials are avoiding saying yet what the search giant intends to do with its purchase of Frommer's travel guides. Read More
Search marketing in travel: Keep the real target in sight, chill out over Quality Scores
News / Online
Search marketing in travel: Keep the real target in sight, chill out over Quality Scores
By Viewpoints | August 16, 2012
The importance of relevancy cannot be overstated in today’s search marketing industry. At the back of every advertiser’s mind, there’s always the need to ensure the copy they produce will be relevant to... Read More
Is Google abusing its monopoly in search, or just trying to stay in the travel game?
News / Online
Is Google abusing its monopoly in search, or just trying to stay in the travel game?
By Evan Konwiser | August 14, 2012
With this week's announcement of its acquisition of Frommer’s, Google continues to unabashedly move into the content game in travel. Read More
Is Google abusing its monopoly in search, or just trying to stay in the travel game?
News / Online
Is Google abusing its monopoly in search, or just trying to stay in the travel game?
By Evan Konwiser | August 14, 2012
With this week's announcement of its acquisition of Frommer’s, Google continues to unabashedly move into the content game in travel. Read More
Google buys Frommers, destination content in search just got a little bit more interesting
News / Online
Google buys Frommers, destination content in search just got a little bit more interesting
By Kevin May | August 13, 2012
Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommers for an undisclosed fee. Read More
Google buys Frommers, destination content in search just got a little bit more interesting
News / Online
Google buys Frommers, destination content in search just got a little bit more interesting
By Kevin May | August 13, 2012
Google has made another strategic acquisition in the travel space, snapping up guidebook and online destination content publisher Frommers for an undisclosed fee. Read More
Google introduces flight tracking system in search results, using your booking emails
News / Online
Google introduces flight tracking system in search results, using your booking emails
By Kevin May | August 10, 2012
By special invitation only at the moment, but Google is testing a new service which integrates content from a user's Gmail account when they perform queries in natural search. Read More
Time for travel companies to say what they mean to Google
News / Online
Time for travel companies to say what they mean to Google
By PhocusWire | August 1, 2012
A year ago, Google, Bing (Microsoft) and Yahoo announced Schema.org: a taxonomy that would allow webpages to self-describe their content. Read More
A rough guide to attribution marketing in travel
News / Online
A rough guide to attribution marketing in travel
By Viewpoints | July 9, 2012
It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale. Read More
The online travel ecosystem [INFOGRAPHIC]
News / Online
The online travel ecosystem [INFOGRAPHIC]
By Kevin May | June 29, 2012
Refreshingly unbiased look at what the online travel ecosystem looks like in 2012, taking into account such areas as the planning, booking and reviewing of trips. Read More
Issue in new travel markets: Connected and savvy users, but they still like paying in cash
News / Online
Issue in new travel markets: Connected and savvy users, but they still like paying in cash
By Viewpoints | June 28, 2012
Ecommerce-related companies are flocking to Indonesia of late, with online travel companies no exception, eager to take advantage of a youthful and connected market. Read More
Hipmunk opts for Amadeus to take agony out of international flight searches
News / Online
Hipmunk opts for Amadeus to take agony out of international flight searches
By Kevin May | June 27, 2012
Hipmunk wants to take its so-called agony-relieving flight search service to markets beyond the US, so has opted for Amadeus to help it out. Read More
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