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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

TripActions 250M series D
News / Startups
TripActions raises again, $250M round going to aggressive growth plan
By Mitra Sorrells | June 27, 2019
This latest investment comes less than eight months after TripActions' Series C round last November which brought in $154 million. Read More
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
News / Online
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
Interview / Online
VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019
By PhocusWire | May 29, 2019
Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More
VIDEO: Google on leveraging machine learning in travel search
News / Online
VIDEO: Google on leveraging machine learning in travel search
By Kevin May | May 28, 2019
Google is at the heart of the search experience and sits on enormous amounts of data that, it says, helps create a better search experience for travelers. Read More
VIDEO: Rethinking the entry of Google in travel
News / Online
VIDEO: Rethinking the entry of Google in travel
By Kevin May | May 20, 2019
A series of spiky (angry, even) tweets and comments during conferences over the years - that's been the mainstay of one critic of Google's role in travel. Read More
How Google helped unpack the stress from modern travel
Opinion / Online
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Google uses car rental booking to demo next phase of voice assistant tech
News / Technology
Google uses car rental booking to demo next phase of voice assistant tech
By Kevin May | May 9, 2019
A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More
Phocuswright Europe 2019 preview Lax Poojary
Interview / Online
In the green room at Phocuswright Europe with... Lax Poojary
By PhocusWire | April 22, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Touring Bird (Area 120 - Google) co-founder and CEO Lax... Read More
phocuswright europe 2019 google
Interview / Online
In the green room at Phocuswright Europe with... Thijs van As
By PhocusWire | April 16, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Google Flights lead product manager Thijs van As. Read More
Expedia Group reviews price more important than brand
News / Online
Guest reviews, room price more valuable than brand name in hotel selection
By Mitra Sorrells | April 9, 2019
According to Expedia Group, room price and guest reviews and ratings are more important than brand when consumers shop hotels. Read More
TripAdvisor opens hotel Sponsored Placements
News / Online
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
Yext integrates Chinese apps
News / Online
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More
sojern state of the industry 2019
News / Online
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
VIDEO: Airline distribution matures and moves on
News / Distribution
VIDEO: Airline distribution matures and moves on
By Kevin May | January 3, 2019
It was a fairly eventful 2018, even by the standards set in airline distribution over recent years. Read More
PhocusWire's newsmakers of the year 2018
News / Online
PhocusWire's newsmakers of the year 2018
By Kevin May | December 17, 2018
The profile of a brand in travel - and the perception of it from consumers and industry peers - is mostly generated over the course of certain events or a period of time. Read More
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