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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

How Airbnb grows its host community through online marketing
Opinion / Online
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More
CEO interview TurnKey Vacation Rentals T.J. Clark
Interview / Online
In The Big Chair - T.J. Clark of TurnKey Vacation Rentals
By Mitra Sorrells | May 30, 2018
T.J. Clark co-founded the company in 2013 to provide vacation rental homeowners and guests a consistent, high-end experience similar to a fine hotel. It now has 400 employees and more than 3,500... Read More
Security series part 4 op-ed
Opinion / Online
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Startup Stage VacationRenter
Interview / Startups
STARTUP STAGE: VacationRenter aims to solve the industry's inventory fragmentation
By Mitra Sorrells | May 14, 2018
Two ex-Googlers created the vacation rental search engine that consolidates listings from sites such as Booking.com, VRBO, HomeAway and more.  Read More
Startup Stage Chozun
Interview / Startups
STARTUP STAGE: Chozun offers blockchain system for experiences and loyalty
By Mitra Sorrells | May 3, 2018
Australian entrepreneurs Teresa Truda and Zia Word pivoted the focus of their app to Chinese outbound millennial travelers after they were accepted into Chinaccelerator, a Shanghai-based startup... Read More
Hoteliers should care about voice technology - here's why
Opinion / Technology
Hoteliers should care about voice technology - here's why
By Max Starkov - HEBS Digital | April 30, 2018
With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape. Read More
Meet the ultra-smart new head of AI at Google
Notated News / Technology
Meet the ultra-smart new head of AI at Google
By Tom Simonite - Wired | April 19, 2018
Google's heavy investment in artificial intelligence has helped the company’s software write music and beat humans at complex board games. Read More
In The Big Chair – Noreen Henry of WayBlazer
Interview / Technology
In The Big Chair – Noreen Henry of WayBlazer
By Mitra Sorrells | April 12, 2018
Hotel brands, travel tech providers, airline vacation packaging groups and others use Wayblazer’s AI-powered recommendation engine to help travelers find the best destinations and products. Read More
tripadvisor sponsored placements
News / Online
Hotels can now buy sponsored listings on TripAdvisor
By Jill Menze | April 4, 2018
Hotels jostling for visibility on TripAdvisor can now buy their way to the top through the platform’s Sponsored Placements offering. Read More
Google's stealth lab tests new travel products
News / Online
Google's stealth lab tests new travel products
By Kevin May | March 29, 2018
An app focusing on corporate travel services and an additional app for the Local Guides community are in the works at the Google "incubator". Read More
Finding a unique voice in travel technology
Opinion / Technology
Finding a unique voice in travel technology
By Chad Callaghan - Sabre | March 27, 2018
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel. Read More
Voice series part 4 Expedia
News / Technology
Voice tech in travel, part 4: Expedia’s experience
By Mitra Sorrells | March 26, 2018
Online travel agencies are technology companies as much - if not more – than they are travel companies.  Read More
Voice tech in travel, part 3: The Skyscanner story
News / Technology
Voice tech in travel, part 3: The Skyscanner story
By Mitra Sorrells | March 19, 2018
Metasearch engine Skyscanner was one of the first travel sector brands to introduce conversational search interfaces.   Read More
Facebook trip consideration ad strategy
News / Online
Facebook launches new targeted ad strategy for travel brands
By Mitra Sorrells | March 8, 2018
Facebook is using its knowledge of consumers’ online behavior to help brands market their deals and destinations to travelers earlier in their planning process.   Read More
Priceline Group changes name to Booking Holdings
By Mitra Sorrells | February 21, 2018
The Priceline Group will now be known as Booking Holdings.   Read More
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