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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

technically speaking airbnb
Interview / Online
Technically Speaking - Ari Balogh of Airbnb
By Jill Menze | December 6, 2018
Ari Balogh comes to Airbnb from Google and is charged with leading infrastructure, information IT and security and engineering for payments, trust and community support as CTO. Read More
Hotelchamp Autopilot marketing AI
News / Technology
Hotelchamp creates AI “Autopilot” to personalize hotel websites
By Mitra Sorrells | December 6, 2018
Hotelchamp, an Amsterdam-based startup that provides technology to drive direct bookings on hotel websites, is launching a new product to automate a personalized user experience.   Read More
VIDEO: Google talks new ideas, not being creepy and the death of SEO
News / Distribution
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
sojern raises 150M
News / Online
Sojern raises $120M, eyes new markets, verticals
By Jill Menze | November 13, 2018
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
TripAdvisor Foursquare data partnership
News / Technology
Foursquare partners with TripAdvisor, wants to "make noise" in travel sector
By Mitra Sorrells | November 5, 2018
TripAdvisor is the latest travel brand to partner with Foursquare, the company that began as a social check-in app for consumers but in recent years has evolved to focus on providing location... Read More
Google's trademark policy revision kickstarts "brandjacking" debate
News / Distribution
Google's trademark policy revision kickstarts "brandjacking" debate
By Simone Puorto | October 15, 2018
This is a viewpoint by Simone Puorto Last week, you may have received a message from [email protected], informing you about an ads trademarks policy update. Even though this may Read More
google hotels whats next
News / Online
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
What is next with WeChat marketing for travel brands?
From Our Partners / Online
What is next with WeChat marketing for travel brands?
By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018
Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More
easyjet app look book
News / Technology
EasyJet app finds destinations, flights from Instagram photos
By Mitra Sorrells | October 4, 2018
EasyJet has created a new visual search tool in its mobile app that allows users to find European destinations and flights from photos on Instagram. Read More
Google breathes down the neck of Kayak in clicks sent to airlines
News / Online
Google breathes down the neck of Kayak in clicks sent to airlines
By Kevin May | September 5, 2018
Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More
Google offers hotel discounts to cloud users, upgrades search tools
News / Online
Google offers hotel discounts to cloud users, upgrades search tools
By Christina Jelski - Travel Weekly | August 28, 2018
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More
Bing travel search report
News / Online
Summer months, sporting events drive travel search traffic
By Mitra Sorrells | July 10, 2018
Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More
quote of the week 27
News / Online
QOTW: Something about how easy it is to burn cash
By PhocusWire | June 29, 2018
Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
Study shows evolution of Google real estate for travel searches
News / Online
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
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