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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

TripAdvisor 2018 strategy hotels attractions mobile

News / Online

TripAdvisor bets on TV advertising, improved UX to restore profit in hotel segment

By Mitra Sorrells | February 15, 2018

TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing... Read More

News / Online

How traveler interest versus action varies across region

By Jill Menze | February 7, 2018

Examining traveler behavior through the lens of flight searches and resulting actions reveals similarities and differences across the Americas, Asia Pacific and EMEA regions. Read More

Google Flights AI update WayBlazer reaction

News / Technology

Google Flights can now predict flight delays before airlines

By Mitra Sorrells | February 1, 2018

Google’s latest updates to its Flights search engine combine artificial intelligence and data analysis to forecast flight delays and decipher the fine print of “basic economy” fares. Read More

News / Technology

New Airbus AR app takes travelers inside - and outside - the A380

By Mitra Sorrells | January 29, 2018

Building on the popularity of its iflyA380.com website, Airbus has created an iOS app to drive loyalty for the massive double-decker plane. Read More

News / Distribution

Mobile travel bookings jump, especially for online agencies

By Mitra Sorrells | January 29, 2018

Travelers are increasingly turning to their phones – and away from desktops and tablets – to book trips and experiences. Read More

News / Online

Google's three trends to attract leisure travelers

By Mitra Sorrells | January 26, 2018

Google believes leisure travelers are “more curious, demanding and impatient than ever before,” and brands that will win them over are the ones that meet their needs quickly, easily and with... Read More

News / Online

What’s driving decision-making for U.S. and Canadian travelers

By Mitra Sorrells | January 24, 2018

Another point for Google when it comes to travel planning, with travelers across North America citing search engines as their top source of inspiration, according to a new survey from Expedia Media... Read More

News / Technology

TUI Group, Utrip unleash AI-driven travel planning platform

By Jill Menze | January 23, 2018

TUI Group has tapped digital travel discovery platform Utrip to help personalize the traveler planning experience through artificial intelligence. Read More

News / Online

How content truly is king for a travel search site

By Mitra Sorrells | January 23, 2018

Travel.jp, Japan’s largest travel search site, is drawing eyebrow-raising numbers to its articles and reviews that would make most media companies envious. Read More

News / Distribution

Is this the start of blockchain-based disruption for travel?

By Mitra Sorrells | January 22, 2018

LockChain - what may be the first blockchain-based marketplace for booking hotels and private accommodations - released its alpha version on Friday. Read More

News / Online

New search tool curates packages, pricing for solo travelers

By Mitra Sorrells | January 19, 2018

Aiming to eliminate the aggravation of too many search results, a new patent-pending software is designed to help solo travelers find what they are looking for quickly and easily. Read More

News / Online

Online vs. offline: Where travel brands drive the most positive sentiment

By Mitra Sorrells | January 18, 2018

Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs, which analyzes... Read More

News / Online

Leisure travel report forecasts growth for hotels, tour operators

By Mitra Sorrells | January 18, 2018

Investors will find a great deal to like across the travel and leisure segment in the coming year according to the latest research from Bank of America Merrill Lynch. Read More