Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Distribution

Google's trademark policy revision kickstarts "brandjacking" debate

By Simone Puorto | October 15, 2018

This is a viewpoint by Simone Puorto Last week, you may have received a message from [email protected], informing you about an ads trademarks policy update. Even though this may Read More

News / Online

What's next for Google's foray into hotels?

By Christina Jelski - Travel Weekly | October 11, 2018

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More

From Our Partners / Online

What is next with WeChat marketing for travel brands?

By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018

Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More

News / Technology

EasyJet app finds destinations, flights from Instagram photos

By Mitra Sorrells | October 4, 2018

EasyJet has created a new visual search tool in its mobile app that allows users to find European destinations and flights from photos on Instagram. Read More

News / Online

Google breathes down the neck of Kayak in clicks sent to airlines

By Kevin May | September 5, 2018

Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More

News / Online

Google offers hotel discounts to cloud users, upgrades search tools

By Christina Jelski - Travel Weekly | August 28, 2018

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More

News / Online

Summer months, sporting events drive travel search traffic

By Mitra Sorrells | July 10, 2018

Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More

News / Online

QOTW: Something about how easy it is to burn cash

By PhocusWire | June 29, 2018

Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

News / Online

Modern travel marketing, part 4: Paid search

By Mitra Sorrells | June 25, 2018

PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

Interview / Startups

STARTUP STAGE: SeeVoov drives travel bookings through tagged videos

By Mitra Sorrells | June 12, 2018

SeeVoov provides tagged video content to help travelers select destinations, accommodations and activities. Read More

News / Technology

Listen up: Travel marketers need to pay attention to voice search

By Stuart Butler - Fuel | June 12, 2018

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More