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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

makemytrip-trip-ideas
News / Online
MakeMyTrip takes next step in quest to become travel super app
By Mitra Sorrells | January 9, 2020
MakeMyTrip now displays destination videos with booking links in its mobile apps, as part of its effort to be a travel super app. Read More
Lessons to reflect on after Expedia Group board presses the nuclear button
Opinion / Online
Lessons to reflect on after Expedia Group board presses the nuclear button
By Yeoh Siew Hoon - WebInTravel | December 6, 2019
Clearly, Mark Okerstrom's "Everest" was deemed one mountain too high by the chairman of the board, Barry Diller - but the ex-CEO was trying his hardest. Read More
The Phocuswright Conference 2019 preview - A future not fully understood
News / Technology
The Phocuswright Conference 2019 preview - A future not fully understood
By PhocusWire | November 8, 2019
Will the brands that dominate now still be there in a future still yet to be fully defined? Yes and no. That's why the next era for the digital travel economy promises to be such a thrilling ride... Read More
hahn air distribution technologies
News / Distribution
Hahn Air launches new flight distribution service
By Mitra Sorrells | November 4, 2019
Hahn Air Group has launched a new company to provide indirect distribution services to low-cost and regional airlines. Read More
vacasa series c 319 million
News / Online
Vacasa now a unicorn, lands largest vacation rental Series C at $319M
By Mitra Sorrells | October 29, 2019
Vacasa's latest investment is the largest such Series C round to date in the vacation rental management industry. Read More
In the green room at Phocuswright with... Jeff Glueck
Interview / Technology
In the green room at Phocuswright with... Jeff Glueck
By PhocusWire | October 25, 2019
Jeff Glueck has been CEO of Foursquare since 2016, developing it into a leading location technology platform used by brands such as Uber, Snapchat, Samsung and Twitter.  Read More
tripadvisor sponsored placements direct booking
News / Online
TripAdvisor helps hoteliers boost direct bookings through new Sponsored Placements feature
By Jill Menze | October 23, 2019
TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. Read More
REPORT: Building lifetime value in travel through travel recommendations
From Our Partners / Online
REPORT: Building lifetime value in travel through travel recommendations
By Marisa Garcia - PhocusWire | October 3, 2019
We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More
Destination marketing, part 2: Opportunities in search and social
News / Technology
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
koddi broken marketing funnel
Opinion / Online
Rethinking the (broken) travel marketing funnel
By Bill Chase - Koddi | September 11, 2019
As the digital media landscape continues to shift, it’s in the mid-funnel where travel brands stand to gain the greatest competitive edge - but only if they move quickly to rebalance their budgets... Read More
google price match hotels
Opinion / Distribution
Google price-matching: Are hotel bookings next?
By Gino Engels - OTA Insight | September 6, 2019
With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels? Read More
vacasa google integration
News / Distribution
Google adds Vacasa to vacation rental search
By Jill Menze | September 5, 2019
In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding the first vacation rental management brand to the mix through a partnership with Vacasa. Read More
Travelport EasyJet voice search in app
News / Technology
Travelport creates voice search for EasyJet’s app
By Mitra Sorrells | September 5, 2019
Dubbed “Speak Now,” the search tool has been created by Travelport using Google Cloud’s natural language understanding tool known as Dialogflow. Read More
tripadvisor free wi fi restaurants
News / Technology
TripAdvisor will offer Wi-Fi services to restaurants to help their marketing efforts
By Mitra Sorrells | August 20, 2019
TripAdvisor Wi-Fi Plus is a new option to enable restaurants to offer free Wi-Fi to their guests in return for sharing their email or social media credential. Read More
What’s next for Google’s expansion into vacation rentals?
Opinion / Distribution
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More
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