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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

How Google helped unpack the stress from modern travel
Opinion / Online
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Google uses car rental booking to demo next phase of voice assistant tech
News / Technology
Google uses car rental booking to demo next phase of voice assistant tech
By Kevin May | May 9, 2019
A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More
Phocuswright Europe 2019 preview Lax Poojary
Interview / Online
In the green room at Phocuswright Europe with... Lax Poojary
By PhocusWire | April 22, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Touring Bird (Area 120 - Google) co-founder and CEO Lax... Read More
phocuswright europe 2019 google
Interview / Online
In the green room at Phocuswright Europe with... Thijs van As
By PhocusWire | April 16, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Google Flights lead product manager Thijs van As. Read More
Expedia Group reviews price more important than brand
News / Online
Guest reviews, room price more valuable than brand name in hotel selection
By Mitra Sorrells | April 9, 2019
According to Expedia Group, room price and guest reviews and ratings are more important than brand when consumers shop hotels. Read More
TripAdvisor opens hotel Sponsored Placements
News / Online
TripAdvisor expands Sponsored Placements for hotels, adds new features
By Mitra Sorrells | March 5, 2019
TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More
Yext integrates Chinese apps
News / Online
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More
sojern state of the industry 2019
News / Online
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More
VIDEO: Airline distribution matures and moves on
News / Distribution
VIDEO: Airline distribution matures and moves on
By Kevin May | January 3, 2019
It was a fairly eventful 2018, even by the standards set in airline distribution over recent years. Read More
PhocusWire's newsmakers of the year 2018
News / Online
PhocusWire's newsmakers of the year 2018
By Kevin May | December 17, 2018
The profile of a brand in travel - and the perception of it from consumers and industry peers - is mostly generated over the course of certain events or a period of time. Read More
technically speaking airbnb
Interview / Online
Technically Speaking - Ari Balogh of Airbnb
By Jill Menze | December 6, 2018
Ari Balogh comes to Airbnb from Google and is charged with leading infrastructure, information IT and security and engineering for payments, trust and community support as CTO. Read More
Hotelchamp Autopilot marketing AI
News / Technology
Hotelchamp creates AI “Autopilot” to personalize hotel websites
By Mitra Sorrells | December 6, 2018
Hotelchamp, an Amsterdam-based startup that provides technology to drive direct bookings on hotel websites, is launching a new product to automate a personalized user experience.   Read More
VIDEO: Google talks new ideas, not being creepy and the death of SEO
News / Distribution
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
sojern raises 150M
News / Online
Sojern raises $120M, eyes new markets, verticals
By Jill Menze | November 13, 2018
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
TripAdvisor Foursquare data partnership
News / Technology
Foursquare partners with TripAdvisor, wants to "make noise" in travel sector
By Mitra Sorrells | November 5, 2018
TripAdvisor is the latest travel brand to partner with Foursquare, the company that began as a social check-in app for consumers but in recent years has evolved to focus on providing location... Read More
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