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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

How travel brands stay ahead on social media
News / Online
How travel brands stay ahead on social media
By Morgan Hines | January 10, 2025
Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More
Tripadvisor partners with Perplexity to improve trip planning
News / Technology
Tripadvisor partners with Perplexity to improve trip planning
By Linda Fox | January 9, 2025
The partnership sees the integration of Tripadvisor’s reviews, AI generated summaries and more than 300,000 experiences from Viator with Perplexity’s chatbot-style search capabilities. Read More
Travel industry leaders' predictions for 2025
News / Technology
Travel industry leaders' predictions for 2025
By Morgan Hines | January 2, 2025
Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more.   Read More
Tripadvisor to merge with Liberty Tripadvisor in $435M deal
News / Online
Tripadvisor to merge with Liberty Tripadvisor in $435M deal
By Mitra Sorrells | December 19, 2024
The companies announced the merger Thursday morning and the deal is expected to close in the second quarter of 2025. Read More
Not just a 2025 trend – genAI is the catalyst for a golden age of travel tech innovation
From Our Partners / Technology
Not just a 2025 trend – genAI is the catalyst for a golden age of travel tech innovation
By Chris Hemmeter, Thayer Investment Partners | December 18, 2024
This wave of genAI acceptance is so disruptive and absolute that it will unlock the cleansing of the tech stack, lead to the retirement of technical debt and give innovators the opportunity to build... Read More
5 ways travelers are using GenAI
News / Technology
5 ways travelers are using GenAI
By PhocusWright Research | December 16, 2024
Phocuswright research reveals that travelers use generative AI for ideas, decision making and research but also express concerns regarding its safety and accuracy. Read More
Travel industry collaboration needed to reduce friction
News / Technology
Travel industry collaboration needed to reduce friction
By Morgan Hines | December 16, 2024
For the travel industry as a whole, removing friction and leaving customers satisfied is the real goal, according to Decius Valmorbida, president of travel at Amadeus. Read More
AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024
News / Online
AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024
By PhocusWire | December 13, 2024
This year's most popular op-eds were heavy on AI and also covered algorithms, the possible acquisition of Expedia and major incidences like the CrowdStrike outage. Read More
Phocuswright turns 30: Industry veterans look back and ahead
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
Google talks generative AI, voice and the future of search
News / Technology
Google talks generative AI, voice and the future of search
By Mark Frary | December 3, 2024
Julie Farago, Google’s vice president of engineering for travel and local search, leads a team of 700 engineers who handle two billion searches every day – 15% of which Google has never been asked... Read More
Googles updates search in Europe to comply with DMA
News / Online
Googles updates search in Europe to comply with DMA
By Linda Fox | November 27, 2024
Google has proposed further changes to search results pages in Europe as it seeks to comply with the DMA. Read More
Report: U.S. consumer trends - 5 ways to optimize your marketing strategy
From Our Partners / Online
Report: U.S. consumer trends - 5 ways to optimize your marketing strategy
By Cathy Walsh | November 19, 2024
This white paper, produced by PhocusWire, is based on consumer insights from Phocuswright’s U.S. Consumer Travel Report 2024 and recommendations from travel and tourism marketing... Read More
How the latest consumer trends play out in travel
News / Technology
How the latest consumer trends play out in travel
By Linda Fox | November 19, 2024
Consumer trends reveal the desire for help with filtering the volumes of information as well as mixed sentiment around artificial intelligence. Read More
Hot 25 Travel Startups for 2025: Byway
Interview / Startups
Hot 25 Travel Startups for 2025: Byway
By PhocusWire | November 11, 2024
Byway offers trips across Europe, including overland transport, hand-picked accommodation, and on-demand expert advice. Read More
How AI-powered search might impact travel discovery
Opinion / Online
How AI-powered search might impact travel discovery
By Christian Watts - Magpie | November 5, 2024
As search dynamics evolve with the growth of generative AI-powered platforms, what should travel companies be thinking about and what steps can they take for future success? Read More
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