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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

How technology is helping to fuel wellness opportunities for travelers
News / Technology
How technology is helping to fuel wellness opportunities for travelers
By Morgan Hines | April 26, 2024
Travel tech leaders focused on wellness have an eye trained on the future - with predictions as to how technology may impact traveler wellness and wellness tourism. Read More
Preparing travel for the future of AI search
Opinion / Technology
Preparing travel for the future of AI search
By Mario Gavira | April 23, 2024
In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More
Search marketing for travel in the age of AI
Opinion / Technology
Search marketing for travel in the age of AI
By Mario Gavira | April 22, 2024
In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More
Google spotlights more sustainable ways to travel
News / Online
Google spotlights more sustainable ways to travel
By D.J. Catron | April 17, 2024
Google is launching new and expanded features in its Maps and Search functions for users seeking more sustainable travel options.   Read More
Google enhances generative AI trip planning – without ads for now
News / Technology
Google enhances generative AI trip planning – without ads for now
By Mitra Sorrells | March 27, 2024
The suggested itineraries will pull ideas from sites across the web and include things such as reviews, photos and other Google Business profile details for more than 200 million places around the... Read More
Marriott tests AI search tool for rental product
News / Technology
Marriott tests AI search tool for rental product
By Linda Fox | March 22, 2024
The search with artificial intelligence tool is in a test phase initially and was developed in partnership with Publicis Sapient. Read More
Gemini, Google Travel and the threat to OTAs
Opinion / Online
Gemini, Google Travel and the threat to OTAs
By Christian Watts - Magpie | March 15, 2024
Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More
Google Maps tests generative AI-driven discovery feature
News / Technology
Google Maps tests generative AI-driven discovery feature
By Linda Fox | February 2, 2024
Using large language models, the new feature analyzes the over 250 million locations on Google Maps and contributions from over 300 million Local Guides to pull up suggestions based on what the user is... Read More
Assessing the effectiveness of influencer marketing in travel
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
Google under fire for proposed changes to search in Europe
News / Online
Google under fire for proposed changes to search in Europe
By Linda Fox | January 24, 2024
The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More
Gen Z, millennials continue to seek inspiration from social platforms
News / Online
Gen Z, millennials continue to seek inspiration from social platforms
By Linda Fox | January 24, 2024
Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More
5 truths for travel marketers: 2024 update
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023. Read More
AI-powered travel content platform Lokalee raises $5.6M
News / Startups
AI-powered travel content platform Lokalee raises $5.6M
By Morgan Hines | January 9, 2024
Lokalee plans to accelerate its product development and its expansion into European markets with the new funding. Read More
Top Travel Industry Predictions for 2024
News / Online
Top Travel Industry Predictions for 2024
By Morgan Hines | January 2, 2024
Leaders from across the travel industry share their thoughts on what the industry should be watching and working on in 2024. Read More
Why travel’s experiences sector isn’t likely to operate like others
News / Online
Why travel’s experiences sector isn’t likely to operate like others
By Morgan Hines | December 4, 2023
As the experiences category continues to grow in the travel world, experts look at its future during a Center Stage discussion at The Phocuswright Conference 2023. Read More
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