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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

CEO Spotlight: Ethan Lin of Klook
Interview / Online
CEO Spotlight: Ethan Lin of Klook
By Linda Fox | November 1, 2024
Ethan Lin of Klook and co-founders Eric Gnock Fah and Bernie Xiong launched tours and activities marketplace Klook 10 years ago in Asia.  Read More
Expedia Group, Microsoft team up for loyalty initiative
News / Online
Expedia Group, Microsoft team up for loyalty initiative
By Morgan Hines | October 29, 2024
As a result of the new partnership, Bing users booking eligible accommodations will be able to earn both Microsoft Rewards and rewards offered by Expedia Group brands. Read More
Generative AI in travel - weighing the concerns versus the promise
News / Technology
Generative AI in travel - weighing the concerns versus the promise
By Linda Fox | October 17, 2024
Travel experts discussed the most exciting applications of generative AI at WiT Singapore while research from Amadeus flagged concerns around the technology. Read More
How the EU digital markets act will impact travel
News / Online
How the EU digital markets act will impact travel
By PhocusWright Research | October 1, 2024
Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act.   Read More
Google fined €2.4B after losing appeal in EU antitrust shopping case
News / Online
Google fined €2.4B after losing appeal in EU antitrust shopping case
By Morgan Hines | September 10, 2024
The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its... Read More
Agoda’s human approach to learning and growing with AI
News / Technology
Agoda’s human approach to learning and growing with AI
By D.J. Catron | September 5, 2024
Idan Zalzberg, Agoda’s chief technology officer, details how the company uses technology and especially generative AI in its pursuit to become a virtual “travel companion.” Read More
Mobi brings intent driven search to travel
News / Technology
Mobi brings intent driven search to travel
By Linda Fox | September 4, 2024
The search and discovery technology is combining natural language search with generative AI and its content store of points of interest around the world to present users with a “best match.” Read More
Cookieless is toast: What can travel marketers do to stay ahead?
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
Experience industry leaders still see room to grow in changing landscape
News / Online
Experience industry leaders still see room to grow in changing landscape
By D.J. Catron | August 19, 2024
At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector.   Read More
How Google’s monopoly ruling impacts travel search and bookings
News / Online
How Google’s monopoly ruling impacts travel search and bookings
By D.J. Catron | August 5, 2024
Travel companies have been complaining for years about Google’s digital search and advertising dominance. The biggest online travel agencies spent a combined $16.8 billion on sales and marketing last... Read More
Top investors in travel tech 2024
News / Startups
Top investors in travel tech 2024
By Mitra Sorrells | July 2, 2024
For the second year in a row, we have compiled data on the top venture capital investors in travel technology and asked some of those investors to share details on their strategies and outlook. Read More
Presenting the top investors in travel tech 2024
News / Startups
Presenting the top investors in travel tech 2024
By Linda Fox & Mitra Sorrells | July 2, 2024
For the second year in a row, we have compiled data on the top venture capital investors in travel technology and asked some of those investors to share details on their strategies and outlook. Read More
Viator's origin story - a tale of a prince and a girl from Tasmania
News / Startups
Viator's origin story - a tale of a prince and a girl from Tasmania
By Linda Fox | June 14, 2024
Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More
Google’s algorithm leak and what it means for travel SEO
Opinion / Technology
Google’s algorithm leak and what it means for travel SEO
By Brennen Bliss - Propellic | June 5, 2024
The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices. Read More
With “innovationism” as its new philosophy, Trip.com Group comes roaring back
News / Online
With “innovationism” as its new philosophy, Trip.com Group comes roaring back
By Yeoh Siew Hoon - WiT | June 3, 2024
At its event last week, Trip.com Group leadership outlined the company's goal to be the number one OTA for flights in five years, powered by growth driven by higher-tier members and younger generations. Read More
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