Never one to miss an opportunity to poke fun at rivals, Ryanair has given over a large part of its homepage to highlight an unfortunate incident involving film star Gerard Depardieu.
The French actor was in a spot of bother earlier this week after it emerged he had, err, taken a leak on the carpet of a CityJet aircraft after the seatbelt sign was turned on for take-off for a flight from Paris to Dublin.
Inevitable high profile headlines ensued, Depardieu has since apologised.
Ryanair, of course, just wants to take the piss...
[Clearly some irony in all this given the stories a few years back about Ryanair threatening to introduce pay-to-pee on some flights]