British Airways has lost out to Ryanair in the list of leading travel websites in the UK, but the Ireland-based low cost carrier is still languishing behind rival EasyJet.
Ryanair managed to increased its share of the airline web sector from January to February by almost 2%. BA also increased its share, but only by 0.14%.
EasyJet has an 18% share of the overall airline category.
Most popular travel websites in the UK for February 2013:
Agencies
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.