EasyJet will be monitoring closely the performance of rival carrier Ryanair in the coming weeks as the gap between the pair's websites narrows in the UK.
Last week Ryanair added 1.25% market share to its position in second place, as market leader EasyJet lost just short of 1% of its own.
British Airways, in third spot, lost just 0.1% share of web traffic over the same period.
Most popular travel websites in the UK for the week ending March 24 2012:
Agencies
[table id=3161 /]
Destinations and Accommodation
[table id=3162 /]
Airlines
[table id=3163 /]
Travel search terms
[table id=3164 /]
NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.