Research

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Social media becoming most important marketing channel for travel, PPC in fourth place

By Linda Fox | November 7, 2011

Social media's place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads. Read More

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Offline touch points still vital for online shopping, travel brochure not dead

By Linda Fox | November 4, 2011

Consumers are more likely to have interacted with a travel company online in the past six months than had an in-store experience according to a study Read More

News / Online

Travel apps come top in consumer satisfaction league

By Linda Fox | October 12, 2011

Travel has emerged as the top performing sector in the latest App Benchmark from eDigital Research. Read More

Road trip -- coalition to steer study of the underserved drive market

By Dennis Schaal | November 18, 2010

With airline commissions a relic and some carriers pushing supplier-direct strategies, the American Society of Travel Agents joined a coalition sponsoring a study of how travel agents and the trade can... Read More

Expedia, American Express -- When travel research perfectly aligns with business goals

By Dennis Schaal | July 21, 2010

You have to love it -- or maybe not -- when travel research released separately today by Expedia and American Express almost reads like an advertisement for their respective offerings. Read More

News / Online

Ten characteristics of the 2010 consumer - and not a mention of social media

By Kevin May | March 30, 2010

Not entirely travel-related but interesting synopsis of how consumers have changed their behaviour after the economically difficult period of 2009 into 2010, often technology-led. Read More

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