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News / Online

More Americans set to travel during holidays than in year past

By Nick Vivion | December 2, 2014

It's important for travel marketers to stay tuned to the pulse of travelers, as their travel spend directly impacts the flow of outbound marketing dollars and inbound revenue. The data folks at Ame Read More

News / Technology

What travelers hate the most about their travel apps during holidays

By Nick Vivion | November 21, 2014

Testing specialists Soasta have delivered another Holiday Traveler Behavior Study, outlining the areas of peak frustration for mobile travelers. The survey was deployed in partnership with Switchfl Read More

News / Distribution

Seat density tool shows how US airlines managed to post highest margins yet

By Nick Vivion | November 7, 2014

Oliver Wyman's annual Airline Economic Analysis uses a fascinating seat density tool to demonstrate how US-based airlines managed to post their best margins yet. The tool also underlines the essential Read More

News

WiFi Growth Map says we'll have one hotspot for every 20 people

By Nick Vivion | November 4, 2014

Analysis from WiFi specialist iPass offers a rare deep-dive into the global growth of WiFi over the next four years. The WiFi Growth Map is an interactive tool with a slider that allows users to se Read More

News / Technology

How travel brands are using platform discrimination to adjust pricing

By Nick Vivion | October 27, 2014

A recent research report out of Northeastern University has looked at a few travel brands to determine how pricing is impacted by various characteristics of a particular user's session. The statist Read More

News / Technology

Contrarian statistics show rebound of PC market

By Nick Vivion | October 9, 2014

After the on-going onslaught of tech news around "the PC is dead, long live mobile," one would think the PC's gravestone was firmly planted. However, a recent set of statistics has given a contrarian Read More

News / Online

Survey says: Brits pick up mobile phones over 200 times daily

By Nick Vivion | October 8, 2014

Common knowledge is that the mobile phone has already supplanted the desktop in the cultural everyday - users across the planet are picking up the smartphone first and foremost, referring to it regula Read More

News / Online

State of enterprise social marketing report shows mega brands still investing heavily

By Nick Vivion | September 11, 2014

Spredfast's latest enterprise social marketing report highlights a continued increase in budget for social marketing efforts amidst a shift towards using social as a tool to boost non-social marketing Read More

News / Distribution

TripAdvisor shares top on-site engagement strategies for hotels

By Nick Vivion | September 3, 2014

TripAdvisor is a master of traveler engagement. The company thrives when users consult the website for every hotel purchasing decision, and therefore has a completely vested interest in ensuring activ Read More

News / Technology

As digital media now primarily consumed on mobile, brands must keep up

By Nick Vivion | August 22, 2014

comScore has released its latest report looking at the digital media consumption habits of American consumers, offering yet another reminder that brands must keep up in order to maintain mindshare. Read More

News / Online

YouTube sees spike in consumption of branded travel videos

By Nick Vivion | August 15, 2014

YouTube has seen a year-over-year spike in consumption of branded travel videos, with views of travel content up 118% according to a new whitepaper. The whitepaper highlights other unique character Read More

News / Technology

Mobile bookings continue to show strength for hotel brands

By Nick Vivion | July 25, 2014

Consumers are eager to use smartphones to book and are increasingly trusting devices to complete these transactions. According to the latest report on mobile bookings by L2 Think Tank, hotels are bene Read More

News / Technology

Proximity continues to be the primary driver for in-destination American traveler

By Nick Vivion | July 7, 2014

Marketing automator Placeable has queried one thousand American travelers regarding their travel habits, and have found that proximity continues to trump all when travelers are selecting businesses to Read More

News

Forrester analysis shows expenses continued to be entered manually despite automation

By Nick Vivion | July 2, 2014

Forrester Consulting has released a study on the state of travel and expense management, as seen from the perspectives of 348 financial decision-makers across companies with 500 or more employees glob Read More

News / Technology

Lack of engagement causing missed revenue opportunities for OTAs and metasearch companies

By Nick Vivion | June 10, 2014

OTAs and metasearch companies are leaving money on the table by not considering the day-of-travel engagement scenario, FlightView has found. The research, available here, queried 2,066 travelers (3 Read More

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