Research

How the New Normal is affecting attitudes of Asian consumers
News
How the New Normal is affecting attitudes of Asian consumers
By Nick Vivion | June 4, 2014
Asian consumers have shifting attitudes towards socially-acceptable norms, which has far-reaching impact on consumer companies doing business in Asia, says the latest overview report from Trend Watchi Read More
Marketing watch: Here's how Americans are spending time online across devices
News / Online
Marketing watch: Here's how Americans are spending time online across devices
By Nick Vivion | May 13, 2014
Millennial Media has released its latest report looking at the digital habits of Americans across screens - and with an overall 4% increase, the ongoing shift in device dynamics has reached an almost Read More
Southwest only travel brand to make top list in latest reputation rankings
News / Online
Southwest only travel brand to make top list in latest reputation rankings
By Nick Vivion | May 5, 2014
Nielsen's recent tie-up with Harris Interactive has led to the joint release of the latest Harris Poll Reputation Quotient - and only one travel brand made the cut on reputation, Southwest Airlines. Read More
Marketing tech trends and what agencies really think about clients
News / Online
Marketing tech trends and what agencies really think about clients
By Nick Vivion | April 28, 2014
With technology's rapid pace of innovation, digital marketing is an ever-evolving business that often requires more than a travel organization can muster internally. Enter the digital agency, which co Read More
Travel not meeting customer expectations, but tech a bright spot
News / Online
Travel not meeting customer expectations, but tech a bright spot
By Nick Vivion | April 23, 2014
The latest scores from the American Consumer Satisfaction Index show that overall airline and hotel satisfaction has remained flat this year over last. Airlines post no gains While the ACSI scor Read More
Analysis of multi-modal transportation pricing reveals marketing opportunities
News / Distribution
Analysis of multi-modal transportation pricing reveals marketing opportunities
By Nick Vivion | April 22, 2014
DePaul University researchers have compared fares across bus, air, train and private vehicle to test the thesis that only a small fare difference exists between the various modes of transportation. Read More
Marketing contradictions: Youth enjoy tech, but hate feeling enslaved by devices
News / Technology
Marketing contradictions: Youth enjoy tech, but hate feeling enslaved by devices
By Nick Vivion | April 4, 2014
Ah, youth: An eternal well-spring of energy, enthusiasm - and contradictions. The latest "YouthTech" marketing research from Voxhound underscores a contradiction in the UK: young tech users are both t Read More
Popularity of mobile web diminishes as native apps capture more usage
News / Technology
Popularity of mobile web diminishes as native apps capture more usage
By Nick Vivion | April 2, 2014
Flurry has taken a look at the popularity of the mobile web versus native apps - and the mobile web is losing out steadily to native apps. The company's blog shares the freshest-of-fresh data, whic Read More
Social media thriving among travel agents - but is there a clear return on investment?
News / Technology
Social media thriving among travel agents - but is there a clear return on investment?
By Nick Vivion | March 26, 2014
ASTA has compiled its latest brief on the usage of technology by travel agents, showing that social media use has surged to eighty percent of surveyed travel agents. The results were derived from A Read More
The reviews are in, and the world's top-rated luxury hotel is...
News / Online
The reviews are in, and the world's top-rated luxury hotel is...
By Nick Vivion | March 19, 2014
ReviewPro has done the gruntwork, parsing 839,593 online guest reviews of 1,692 properties published during 2013 to determine the top luxury hotels worldwide. This is the first annual report on the S Read More
It's Friday: Do you know where your vacation days are?
News / Online
It's Friday: Do you know where your vacation days are?
By Nick Vivion | February 21, 2014
[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=w-67AA1oa_0" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/02/shutterstock_100096331-1-e139300443422 Read More
Booking on mobile? Of course, say more than a third of Americans under 34
News / Technology
Booking on mobile? Of course, say more than a third of Americans under 34
By Nick Vivion | February 19, 2014
The tsunami of mobile bookings has been heading for the digital shore for several years now, with some companies like Hotel Tonight thriving exclusively at the peak of this incoming wave. A recent Read More
Dwellable survey of VRMC executives analyzes impact of mobile on bookings
News / Technology
Dwellable survey of VRMC executives analyzes impact of mobile on bookings
By Nick Vivion | February 11, 2014
Mobile-focused vacation rentals company Dwellable surveyed 100 vacation rental management company (VRMC) executives to see how mobile is impacting the way that they list their rentals. The survey w Read More
Latest airline social rankings show snapshot of actual performance
News / Online
Latest airline social rankings show snapshot of actual performance
By Nick Vivion | February 10, 2014
Airlines are often vaunted as top performers on social media. One recent study placed airlines at the top for the most active, answering the most questions the quickest across industries. That very Read More
Extensive Cornell analysis shows real impact of hotel loyalty program
News / Online
Extensive Cornell analysis shows real impact of hotel loyalty program
By Nick Vivion | January 28, 2014
Cornell's School of Hotel Administration has released a compelling study measuring the direct impact of the Stash Rewards loyalty program on hotels, one of the first detailed studies showing how a loy Read More
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