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News / Technology

If TripAdvisor is a gateway to other travel apps, will its strategy fall flat?

By Nick Vivion | March 26, 2015

A recent survey of mobile users found that those with the TripAdvisor app downloaded to their phones were far more likely to have also downloaded another travel app, such as a third-party OTA, airline Read More

News / Distribution

Are OTAs doing enough to capture consumer attention early in the purchase funnel?

By Nick Vivion | March 23, 2015

OTAs must do more to capture consumer attention earlier in the travel purchase decision funnel, says new research by Millward Brown Digital. OTAs have been buying share through advertising since th Read More

News / Online

Surprise! Airbnb comes in dead last as Millennials' preferred accommodation

By Nick Vivion | March 20, 2015

It's not often that hotels have something to celebrate when it comes to the sharing economy, but a recent survey of Millennials placed Airbnb dead last as a preferred accommodation type. The result Read More

News / Distribution

5 reasons why the sharing economy is here to stay no matter what

By Nick Vivion | March 11, 2015

The sharing economy clearly has enormous traction in hospitality, with platforms enabling the sharing of cars and homes being valued consistently in the billions of dollars. A recent investment res Read More

News / Technology

Are Airbnb's user reviews to be trusted?

By Nick Vivion | February 20, 2015

It appears that Airbnb users themselves have bought into the kumbaya, golden halo narrative that has long followed the sharing economy's meteoric rise to mainstream popularity. A recent academic re Read More

News

Analysis reveals red-hot areas of sharing economy

By Nick Vivion | February 5, 2015

A sub-sector report from Traxcn has revealed some of the red-hot areas of the sharing economy: namely food and logistics. While these areas aren't directly related to travel, they do reveal how the Read More

News / Technology

Android users have little overlap on hotel and airline app usage

By Nick Vivion | February 2, 2015

There is little overlap between airline and hotel usage on Android, according to the latest analysis of user data by Strategy Analytics. The panel of 1,500 users show little overlap when it comes t Read More

News / Technology

The mobile majority is here in travel — and across all demographics

By Nick Vivion | January 29, 2015

There is a clear mobile majority in travel across all demographics for the first time ever, says the latest Travel Technology Survey from Phocuswright. The report, which covered habits in 2014, fou Read More

News / Online

Marketing watch: The top 5 challenges facing marketers globally

By Nick Vivion | January 28, 2015

The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report that crunched responses from 5,000 marketers across the globe. Read More

News / Technology

Hotel technology investments to increase in 2015 to match guest expectations

By Nick Vivion | January 26, 2015

Hotels are matching heightened guest expectations with an increase in hotel technology budgets, investing an average of 4.9% of revenue in IT. The biggest spenders by this metric are the mid-scale cha Read More

News / Online

Travelers love social media — and here's what travel brands must do to keep up

By Nick Vivion | January 26, 2015

Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report. Read More

News / Technology

Airline and hotel apps less popular than OTA apps with Millennials

By Nick Vivion | January 21, 2015

Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps. This finding challenges certain beliefs that the millennial is now boo Read More

News / Technology

Facebook still king of popular kids on social media, with highest engagement

By Nick Vivion | January 12, 2015

Much has been made about the impending demise of Facebook, most especially when considering the platform's waning popularity among teenage users. The stats related to the network's slowing user gro Read More

News / Distribution

How to customize travel ancillaries for enhanced customer satisfaction

By Nick Vivion | January 8, 2015

Successful customization of ancillaries leads not only to increased revenue but also higher customer satisfaction and improved overall business performance, according to recent research completed by F Read More

News / Online

JAPAC Traveller Report reveals airport engagement across 12 airports

By Nick Vivion | December 9, 2014

Location intelligence company AdNear has released its JAPAC Traveller Report, which goes deep into traveler engagement with smartphone and apps across twelve of the biggest regional airport hubs. O Read More

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