eKomi, a provider of online reputation management tools to businesses across various industries, has snapped up travel-focused service Reputami.
Terms of the acquisition were not disclosed.
Reputami was created in Germany in 2012, providing hoteliers with review management, social media monitoring and guest profiling tools.
eKomi says the deal will help bring the newly acquired company's existing travel-related tools to a wider audience of its customers, with Reputami's users gaining access to the review and rating system provided by the Berlin and Los Angeles-based service.
Co-founders of Reputami, Ali Saffari and Oliver Pitsch, have made a big play on the company's Customer Search tool - a process by which hoteliers can be given information from publicly available content before a guest arrives for profiling purposes.
eKomi CEO Michael Ambros says:
"eKomi's product is already widely present across every industry vertical and Reputami's premiere analytical capabilities will benefit our existing and new customers while offering a wider feature set, enriched technology, and user experience in an age where ever-prominent importance continues to be placed on ratings, reviews, and social interaction as a fundamental revenue-driver in companies."