Remark Media, a digital media company focused on millennials and headquartered in Las Vegas, has acquired Vegas.com, the destination website.
The public company bought the site from Greenspun, a family-owned firm that launched the site 17 years ago.
The Associated Press reports that the deal is valued at $15.5 million, plus stock.
Remark plans to shift Vegas.com's to more emphatically target travelers who are millennial, or aged 18 to 34. Vegas.com says it attracts 3.4 million visitors a month. It competes to a certain extent with the city's destination marketing company's LasVegas.com.
In May 2014, Remark bought its first travel company, Roomlia, which offers a hotel-booking mobile app, for $6.8 million.
But it's not primarily a travel company. It owns nine other digital properties, including Banks.com, a personal finance site; Bikini.com, a young adult lifestyle property; and BoWenWang, an education portal in China.
MORE ON REMARK'S OTHER TRAVEL PLAY: Startup pitch: Roomlia, the hotel booking app, has a loyalty rewards twist