It's a long way off from being a crisis, but not many companies lose their group boss and the CEO of a flagship brand in the space of six weeks.
Yet after years of relative stability (and extraordinary growth), the Priceline Group is now the victim of such high profile changes.
Paul Hennessy, CEO of the group's US-focused Priceline hotel booking brand, has resigned.
The company says Hennessy will pursue "an ecommerce opportunity outside of the travel space".
His departure follows that of group president and CEO, Darren Huston, who left abruptly at the end of April this year after an investigation into a personal relationship with a fellow staffer.
Huston's quick exit saw the return of current chairman, Jeff Boyd, to oversee the group until a replacement is appointed.
Priceline will be run for the time being by Brett Keller, who like Hennessy is a veteran of the company having joined from Cendant in 1999 as director of marketing.
He became chief marketing officer in 2002 and is credited with overseeing the William Shatner celebrity campaign for Priceline.
Keller took also on chief operating officer duties in December last year.
Hennessy joined Priceline in 2000 as vice president for telecom and mortgages. He was CMO of sister brand Booking.com in November 2011, before appointed CEO of Priceline in April last year.