Phocuswright Research

A look at how U.S. travelers plan and book lodging
News / Online
A look at how U.S. travelers plan and book lodging
By Phocuswright Research | February 25, 2025
It seems many travelers start planning with a specific place in mind (almost six in 10), but one-third need to narrow down their choice from a few options. Read More
The future of travel is arriving faster than you think
News / Technology
The future of travel is arriving faster than you think
By Phocuswright Research | February 18, 2025
Phocuswright's latest report, "Travel Innovation and Technology Trends 2025," reveals how the convergence of generative AI and digital ID will change how we search, book and experience travel. Read More
ITB Berlin — More international and bigger
From Our Partners / Online
ITB Berlin — More international and bigger
By ITB Berlin | February 12, 2025
From March 4-6 in Berlin, the “World's Leading Travel Trade Show” will feature even more wide-ranging and international displays and exhibitors from more than 40 countries in six halls. Read More
Young travelers transitioning to AI trip planning in Southeast Asia
News / Technology
Young travelers transitioning to AI trip planning in Southeast Asia
By Phocuswright Research | February 11, 2025
Southeast Asia's booking pathway is online, increasingly mobile and with a high potential to be influenced and/or disrupted by artificial intelligence agents and applications.  Read More
The future of the travel management company
News / Distribution
The future of the travel management company
By Phocuswright Research | February 4, 2025
In today’s competitive market for business travel services, the traditional travel management company is being challenged.  Read More
4 ways generative AI will impact travel startups
News / Startups
4 ways generative AI will impact travel startups
By Phocuswright Research | January 21, 2025
Generative artificial intelligence has the potential to be so disruptive in the coming years, which makes planning ahead increasingly difficult for startups and investors considering investment or... Read More
10 travel insights that should be on your radar in 2025
News / Online
10 travel insights that should be on your radar in 2025
By Phocuswright Research | January 14, 2025
Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips travel industry stakeholders with the key data and trends needed to navigate the evolving travel... Read More
How travel brands stay ahead on social media
News / Online
How travel brands stay ahead on social media
By Morgan Hines | January 10, 2025
Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More
A new era for travel startup investing
News / Startups
A new era for travel startup investing
By Phocuswright Research | January 7, 2025
According to a Phocuswright report, generative AI is expected to transform the travel industry and how companies operate, potentially reducing the need for funding in the long run. Read More
Phocuswright analysts share their travel predictions for 2025
News / Online
Phocuswright analysts share their travel predictions for 2025
By Morgan Hines | January 2, 2025
AI agents, luxury travel, developments in APAC, short-term rentals, digital ID and eVTOLS are some of the topics Phocuswright analysts are watching for 2025. Read More
Phocuswright's Travel Forward: Data, Insights and Trends for 2025
News / Online
Phocuswright's Travel Forward: Data, Insights and Trends for 2025
By PhocusWire | December 20, 2024
This new interactive report from Phocuswright equips industry stakeholders with key data and trends needed to navigate the evolving travel landscape.   Read More
5 ways travelers are using GenAI
News / Technology
5 ways travelers are using GenAI
By PhocusWright Research | December 16, 2024
Phocuswright research reveals that travelers use generative AI for ideas, decision making and research but also express concerns regarding its safety and accuracy. Read More
The Phocuswright Conference 2024
Event / Online
The Phocuswright Conference 2024
November 19-21, 2024
Join the biggest innovators and most influential leaders and decision makers in travel this November at The Phocuswright Conference 2024 in Phoenix, Arizona. On Demand
Is the future of travel regulation digital and green?
News / Technology
Is the future of travel regulation digital and green?
By PhocusWright Research | November 11, 2024
According to Phocuswright Research, navigating a patchwork of regulations across borders is a major challenge for travel businesses. Read More
When travelers want digital vs. human interaction
News / Technology
When travelers want digital vs. human interaction
By PhocusWright Research | November 7, 2024
  According to Phocuswright’s latest travel research report, travelers are not ready to give up the human touch when traveling, especially when it comes to customer service. Read More
The Phocuswright Conference 2026