Phocuswright Research

News / Online

From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

News / Online

U.S. car rental: Cooling off or resetting the ride?

By Phocuswright Research | July 2, 2025

With rental rates softening and average revenue per day dipping, companies are shifting gears from high-margin pricing to tighter fleet control and long strategy. Read More

News / Online

European traveler mindset in 2025: Simplicity, search and social influence

By Phocuswright Research | June 23, 2025

For travel companies, digital infrastructure matters more than ever, but travelers are still grounded in pragmatic behaviors. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

News / Online

Generational spending patterns reveal strategic insights for travel brands

By Phocuswright Research | June 10, 2025

Phocuswright’s U.S. Traveler Trends 2025 report reveals clear generational distinctions that matter for marketers and strategists alike. Read More

News / Technology

Global study finds majority of travelers ready for AI to book trips

By Abby Crotty | June 9, 2025

Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips. Read More

News / Online

U.K. travel market sees mobile acceleration, shifting infrastructure landscape

By Phocuswright Research | June 2, 2025

Despite headwinds—the United Kingdom travel market is benefiting from a stable economy, rising consumer demand and strong digital adoption. Read More

News / Distribution

How will generative AI impact travel distribution?

By Abby Crotty | May 29, 2025

In the latest installment of Phocuswright’s The New Age(nts) Trend Series, industry leaders discussed the travel sector’s preparedness for distribution shifts in the face of the generative AI... Read More

News / Online

What’s driving Canadian travel agency growth in 2025?

By Phocuswright Research | May 27, 2025

The Canadian travel agency landscape is characterized by a combination of traditional and home-based businesses, with mixed attitudes on emerging technologies. Read More

News / Distribution

Ancillaries in the vacation rentals sector: 'The new frontier'?

By Abby Crotty | May 19, 2025

Guests are looking for more from their vacations—what will it take for the STR sector to fully embrace alternative revenue streams? Read More

News / Technology

Airbnb adds catering, massages, personal training and more in new 'Services' business

By Morgan Hines | May 13, 2025

The refreshed and new Airbnb categories come after the company said in February that it would spend up to $250 million on new lines of business in 2025. Read More

News / Technology

97% of STR hosts say tech is “critical” to success

By Abby Crotty | May 12, 2025

Hospitable surveyed 566 short-term rental hosts across different management types, including self-managers, co-hosts and property managers. Read More

News / Online

Fragmentation, regulation, acceleration: The new short-term rental playbook

By Phocuswright Research | May 12, 2025

While growth is expected to moderate to single digits in 2025, the short-term rental sector remains a structurally significant force in global lodging. Read More

Event

WiT Phocuswright Middle East 2025

April 25, 2025

The co-branded one-day conference will blend the best of Phocuswright intelligence with WiT market insights in digital travel to focus on technology, innovation and distribution and marketing trends in... On Demand

News / Online

Consumer awareness of travel's impact on destinations grows

By Linda Fox | April 25, 2025

Travelers are showing a heightened awareness of their impact on destinations and factoring in the potential for overcrowding, according to Booking.com's latest report on travel and sustainability. Read More

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