Phocuswright Research

News / Online

Shifting paths: Inside the 2025 traveler decision signals

By Phocuswright Research | August 18, 2025

The future of travel is as much about how and why people choose their destinations as it is about where they go. Read More

News / Online

Freedom, flexibility and transparency: What Gen Z travelers really want and need

By Abby Crotty | August 13, 2025

Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More

News / Online

United States airlines look to steady the skies in 2025

By Phocuswright Research | July 29, 2025

With consumer confidence plunging and international sentiment cooling, U.S. airlines are projected to eke out just a 1% revenue gain in 2025. Read More

News / Technology

How travel marketers can navigate AI evolution of search

By Morgan Hines | July 21, 2025

During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More

News / Online

The evolution of digital payments and fintech in India

By Phocuswright Research | July 14, 2025

Check out a preview of Phocuswright's "Fintech and the Indian Online Travel Landscape" report. Read More

News / Technology

Travelers increasingly turning to AI for leisure trip planning

By Abby Crotty | July 10, 2025

AI tools are becoming more common for leisure travel planning, especially with travelers from emerging markets. Read More

News / Online

From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

News / Online

U.S. car rental: Cooling off or resetting the ride?

By Phocuswright Research | July 2, 2025

With rental rates softening and average revenue per day dipping, companies are shifting gears from high-margin pricing to tighter fleet control and long strategy. Read More

News / Online

European traveler mindset in 2025: Simplicity, search and social influence

By Phocuswright Research | June 23, 2025

For travel companies, digital infrastructure matters more than ever, but travelers are still grounded in pragmatic behaviors. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

News / Online

Generational spending patterns reveal strategic insights for travel brands

By Phocuswright Research | June 10, 2025

Phocuswright’s U.S. Traveler Trends 2025 report reveals clear generational distinctions that matter for marketers and strategists alike. Read More

News / Technology

Global study finds majority of travelers ready for AI to book trips

By Abby Crotty | June 9, 2025

Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips. Read More

News / Online

U.K. travel market sees mobile acceleration, shifting infrastructure landscape

By Phocuswright Research | June 2, 2025

Despite headwinds—the United Kingdom travel market is benefiting from a stable economy, rising consumer demand and strong digital adoption. Read More

News / Distribution

How will generative AI impact travel distribution?

By Abby Crotty | May 29, 2025

In the latest installment of Phocuswright’s The New Age(nts) Trend Series, industry leaders discussed the travel sector’s preparedness for distribution shifts in the face of the generative AI... Read More

News / Online

What’s driving Canadian travel agency growth in 2025?

By Phocuswright Research | May 27, 2025

The Canadian travel agency landscape is characterized by a combination of traditional and home-based businesses, with mixed attitudes on emerging technologies. Read More

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