Phocuswright Research

Generational spending patterns reveal strategic insights for travel brands
News / Online
Generational spending patterns reveal strategic insights for travel brands
By Phocuswright Research | June 10, 2025
Phocuswright’s U.S. Traveler Trends 2025 report reveals clear generational distinctions that matter for marketers and strategists alike.  Read More
Global study finds majority of travelers ready for AI to book trips
News / Technology
Global study finds majority of travelers ready for AI to book trips
By Abby Crotty | June 9, 2025
Accenture's survey of 18,000 consumers in 14 countries found that 80% of travelers are now using generative AI tools and most would trust agents to plan and book trips.  Read More
U.K. travel market sees mobile acceleration, shifting infrastructure landscape
News / Online
U.K. travel market sees mobile acceleration, shifting infrastructure landscape
By Phocuswright Research | June 2, 2025
Despite headwinds—the United Kingdom travel market is benefiting from a stable economy, rising consumer demand and strong digital adoption. Read More
How will generative AI impact travel distribution?
News / Distribution
How will generative AI impact travel distribution?
By Abby Crotty | May 29, 2025
In the latest installment of Phocuswright’s The New Age(nts) Trend Series, industry leaders discussed the travel sector’s preparedness for distribution shifts in the face of the generative AI... Read More
What’s driving Canadian travel agency growth in 2025?
News / Online
What’s driving Canadian travel agency growth in 2025?
By Phocuswright Research | May 27, 2025
The Canadian travel agency landscape is characterized by a combination of traditional and home-based businesses, with mixed attitudes on emerging technologies. Read More
Ancillaries in the vacation rentals sector: 'The new frontier'?
News / Distribution
Ancillaries in the vacation rentals sector: 'The new frontier'?
By Abby Crotty | May 19, 2025
Guests are looking for more from their vacations—what will it take for the STR sector to fully embrace alternative revenue streams? Read More
Airbnb adds catering, massages, personal training and more in new 'Services' business
News / Technology
Airbnb adds catering, massages, personal training and more in new 'Services' business
By Morgan Hines | May 13, 2025
The refreshed and new Airbnb categories come after the company said in February that it would spend up to $250 million on new lines of business in 2025. Read More
97% of STR hosts say tech is “critical” to success
News / Technology
97% of STR hosts say tech is “critical” to success
By Abby Crotty | May 12, 2025
Hospitable surveyed 566 short-term rental hosts across different management types, including self-managers, co-hosts and property managers.  Read More
Fragmentation, regulation, acceleration: The new short-term rental playbook
News / Online
Fragmentation, regulation, acceleration: The new short-term rental playbook
By Phocuswright Research | May 12, 2025
While growth is expected to moderate to single digits in 2025, the short-term rental sector remains a structurally significant force in global lodging. Read More
WiT Phocuswright Middle East 2025
Event
WiT Phocuswright Middle East 2025
April 25, 2025
The co-branded one-day conference will blend the best of Phocuswright intelligence with WiT market insights in digital travel to focus on technology, innovation and distribution and marketing trends in... On Demand
Consumer awareness of travel's impact on destinations grows
News / Online
Consumer awareness of travel's impact on destinations grows
By Linda Fox | April 25, 2025
Travelers are showing a heightened awareness of their impact on destinations and factoring in the potential for overcrowding, according to Booking.com's latest report on travel and sustainability.  Read More
How content creators help travel brands recruit new hires
News / Online
How content creators help travel brands recruit new hires
By Matthew Parsons | April 24, 2025
Travel brands are using social media to recruit staff, but industry experts say that retaining talent is just as important as attracting it. Read More
Short-term rentals: A category at a crossroads
News / Online
Short-term rentals: A category at a crossroads
By Phocuswright Research | April 21, 2025
The short-term rental sector was once the pandemic-era darling—offering privacy, safety and space when travelers needed it most. Read More
The impact of AI on the operations of travel companies
News / Technology
The impact of AI on the operations of travel companies
By Phocuswright Research | April 16, 2025
The first of a Phocuswright Research series on The New Age(nts) Trend looks at how AI impacts company operations with panelists from Anna Jaffe from Mobi.ai, Bobby Healy from Mann and Meili and Tim... Read More
The path to growing alternative revenue for short-term rentals
News / Distribution
The path to growing alternative revenue for short-term rentals
By Phocuswright Research | April 10, 2025
For companies that serve short-term rentals, it is critical to understand what type of technological and ancillary tools operators are turning to. Read More
The Phocuswright Conference 2026