Phocuswright Research

News / Online

Do travelers connect overtourism and sustainability?

By Phocuswright Research | January 8, 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control have become vital in the current conservation... Read More

News / Online

The best of Phocuswright research from 2023

By PhocusWire | December 22, 2023

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More

News / Online

4 trends point to positive outlook for major European markets

By Phocuswright Research | December 19, 2023

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area. However, there are key differences in travel behavior across... Read More

News / Online

A different type of travel sustainability research

By Phocuswright Research | December 6, 2023

While travelers often have good intentions, a new research report from Phocuswright shows sustainability considerations rarely impact their trip decisions. Read More

News / Online

Evolving fintech in travel's super apps

By Phocuswright Research | November 14, 2023

This excerpt from Phocuswright’s Super Apps Secret Sauce explores the interplay between super apps and travel consumption. Read More

News / Online

Will these 5 U.S. consumer trends continue into 2024?

By Phocuswright Research | November 13, 2023

Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment. Read More

News / Online

4 things to know about the future of the U.S. OTA market

By Phocuswright Research | September 25, 2023

The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. Read More

News / Online

Latin America’s mobile-first market means higher online penetration

By Phocuswright Research | September 18, 2023

A new Phocuswright report shows overall mobile penetration of supplier-direct online travel bookings is predicted to nearly double from 2022 to 2026 in the Latin America travel market. Read More

News / Online

Key barometers of Chinese travel and its emerging behavioral and spending patterns

By Phocuswright Research | September 8, 2023

While China's gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries and consumers’ passion for... Read More

News / Technology

Are dynamic bundles for air travel personalization?

By Norm Rose - Phocuswright Research | September 1, 2023

The evolution toward personalized pricing would require some underlying changes to the way personal profiles are created, stored and interact with the booking process. Read More

News / Online

U.S. online channel share expected to remain unchanged through 2026

By Phocuswright Research | August 18, 2023

Changing traveler behavior from 2020-2022 has brought about several noteworthy shifts, some of which are expected to endure for a considerable period, particularly related to travel distribution. Read More

News / Online

How online travel agencies plan to win and retain customers

By Phocuswright Research | August 8, 2023

Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More

News / Online

The U.S. is the first major travel market to surpass 2019 size

By Phocuswright Research | July 26, 2023

With pandemic-related concerns in the rearview mirror, the U.S. travel market continued its robust bounce back in 2022, growing more than 50% year over year, and U.S. gross travel bookings surpassed... Read More