Phocuswright Research

News / Online

4 key areas impacting the U.S. air market

By Phocuswright Research | April 10, 2023

While supply chain issues, staffing shortages and recession jitters hinder airlines from returning to pre-pandemic passenger volumes, slow-but-steady growth is still anticipated throughout the... Read More

From Our Partners / Startups

McKinsey analysts on innovation in travel

By PhocusWire | March 28, 2023

Travel analysts from McKinsey discuss the latest research and their analysis of innovation and funding across the industry. Read More

News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

News / Online

Influencers and social commerce in travel

By Robert Cole - Phocuswright | March 17, 2023

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

News / Online

Can subscription services work for STRs?

By Kathryn Walson | March 15, 2023

The benefits of subscription services for short-term rentals can include recurring revenue streams and customer engagement, loyalty and retention. Read More

Opinion / Online

ITB Berlin's return lets travel celebrate culture of connection

By Pete Comeau - Phocuswright | March 7, 2023

Producers at events like Phocuswright Conferences have doubled down on providing networking opportunities to bring together individuals who share common interests. Read More

News / Online

Optimism abounds for the women-led travel agent channel

By Phocuswright Research | March 3, 2023

Phocuswright's latest report, U.S. Travel Agents: Optimism Abounds, focuses on the current state of the travel agent community. Read More

News / Online

APAC expected to return as world's largest regional travel market by 2025

By Phocuswright Research | February 27, 2023

Asia Pacific, the world's largest regional travel market pre-pandemic, slipped to second position in 2021, with the United States rising to the top spot. Read More

News / Distribution

Mobile gross bookings projected to surge in NE Asia led by South Korea

By Phocuswright Research | February 7, 2023

South Korea, Hong Kong, Taiwan and Macau are preparing for a travel rebound with the rebuilding of air connectivity across Asia Pacific markets. Read More

News / Online

5 things to expect in the Southeast Asia travel market by 2025

By Phocuswright Research | January 30, 2023

With promotion of domestic travel and digitization trends, the future of Southeast Asian travel appears to offer many new opportunities. Read More

News / Technology

The short-, mid- and long-term future of tokenization in travel

By Norm Rose - Phocuswright Research | January 18, 2023

The tokenized future will allow consumers to put forth their travel requirements and have suppliers bid on their needs in a transparent and immutable record, where hidden costs are reduced and the true... Read More

News / Online

Inflation, tech costs dampen travel experience operators’ optimism

By Phocuswright Research | January 9, 2023

The latest research from Phocuswright and Arival looks at travel experience operators' performance and sentiment and the challenges they face in 2023 and beyond. Read More

News / Online

The best of Phocuswright research from 2022

By PhocusWire | December 20, 2022

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2022. Read More

News / Online

Tiqets, Go City and GetYourGuide on growth of experiences

By Kathryn Walson | December 19, 2022

At The Phocuswright Conference, three executives share their insights in a session called “Executive Panel: Tours, Activities and Timing - Getting it Right.” Read More

News / Online

U.S. overtakes Europe for largest share of rental bookings

By Phocuswright Research | December 12, 2022

Phocuswright finds Europe’s loss in share of short-term rental bookings will be exacerbated by economic and war concerns, as well as increased regulatory restrictions in important markets. Read More

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