Phocuswright Research

4 things to know about the future of the U.S. OTA market
News / Online
4 things to know about the future of the U.S. OTA market
By Phocuswright Research | September 25, 2023
The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. Read More
Latin America’s mobile-first market means higher online penetration
News / Online
Latin America’s mobile-first market means higher online penetration
By Phocuswright Research | September 18, 2023
A new Phocuswright report shows overall mobile penetration of supplier-direct online travel bookings is predicted to nearly double from 2022 to 2026 in the Latin America travel market.   Read More
Key barometers of Chinese travel and its emerging behavioral and spending patterns
News / Online
Key barometers of Chinese travel and its emerging behavioral and spending patterns
By Phocuswright Research | September 8, 2023
While China's gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries and consumers’ passion for... Read More
Are dynamic bundles for air travel personalization?
News / Technology
Are dynamic bundles for air travel personalization?
By Norm Rose - Phocuswright Research | September 1, 2023
The evolution toward personalized pricing would require some underlying changes to the way personal profiles are created, stored and interact with the booking process. Read More
U.S. online channel share expected to remain unchanged through 2026
News / Online
U.S. online channel share expected to remain unchanged through 2026
By Phocuswright Research | August 18, 2023
Changing traveler behavior from 2020-2022 has brought about several noteworthy shifts, some of which are expected to endure for a considerable period, particularly related to travel distribution. Read More
How online travel agencies plan to win and retain customers
News / Online
How online travel agencies plan to win and retain customers
By Phocuswright Research | August 8, 2023
Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More
The U.S. is the first major travel market to surpass 2019 size
News / Online
The U.S. is the first major travel market to surpass 2019 size
By Phocuswright Research | July 26, 2023
With pandemic-related concerns in the rearview mirror, the U.S. travel market continued its robust bounce back in 2022, growing more than 50% year over year, and U.S. gross travel bookings surpassed... Read More
How Chinese OTAs turned around 3 years of COVID isolation
News / Online
How Chinese OTAs turned around 3 years of COVID isolation
By Gary Bowerman - Phocuswright | July 24, 2023
Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years.   Read More
Want green travel? Add competition to high-speed rail lines
News / Online
Want green travel? Add competition to high-speed rail lines
By Derek Catron | July 20, 2023
A report from SilverRail shows a surge in rail use on high-speed routes where there is increased competition to hold down costs.   Read More
There's a real-time revolution happening in hotel operations
News / Technology
There's a real-time revolution happening in hotel operations
By Adam Glickman and Dmitry Koltunov - Phocuswright analysts | June 28, 2023
By examining how the hotel’s operations function in their current state, all the micro-decisions that contribute to optimizing overall performance can be improved.  Read More
Phocuswright debuts updated interactive travel data tool
News / Online
Phocuswright debuts updated interactive travel data tool
By PhocusWire | June 2, 2023
Known as Phocal Point, the platform makes it easy for users to create custom interactive charts and interpret travel data by segment, channel, device, region and country.   Read More
4 things to know about the future of the U.S. hotel market
News / Distribution
4 things to know about the future of the U.S. hotel market
By Phocuswright Research | May 26, 2023
High demand lifted average daily rates and occupancy, leading to a record-breaking 2022 for the U.S. hotel and lodging market as room revenue swept past pre-pandemic highs.   Read More
5 things to know about the travel experiences market
News / Online
5 things to know about the travel experiences market
By Phocuswright Research | May 19, 2023
Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market.   Read More
McKinsey analysts on travel industry opportunities
From Our Partners / Startups
McKinsey analysts on travel industry opportunities
By PhocusWire | May 2, 2023
Travel analysts from McKinsey discuss the latest research on travel startup funding and why travel companies may be missing an oppoortunity to get in on the ground floor of... Read More
Travel agents' growing cruise sales may reverse trend to direct
News / Online
Travel agents' growing cruise sales may reverse trend to direct
By Andrea Zelinski - Travel Weekly | April 25, 2023
Travel agents have seen their share of cruise bookings plummet during the pandemic as direct sales soared, but the dominance of the advisor channel is predicted to snap back by 2025.   Read More
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