Phocuswright Research

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Phocuswright’s 2024 guide to travel innovation and tech

By Phocuswright Research | February 5, 2024

The Phocuswright report from a team of researchers looks at the most significant innovation trends in travel technology and distribution for 2024 and beyond. Read More

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Phocuswright research explores travelers’ comfort using GenAI

By Phocuswright Research | January 29, 2024

Since ChatGPT debuted in late 2022, the travel industry has been exploring how best to use it – and wondering whether consumers are ready to embrace it to help with their trip planning. Read More

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Staying awake for “night tourism” in Northeast Asia

By Phocuswright Research | January 22, 2024

Destinations seeking to boost leisure spending at night is one of three trends Phocuswright has identified in the Northeast Asia travel market. Read More

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Seeking sustainable options when travelers aren’t as green as they say

By Derek Catron | January 18, 2024

New research from Phocuswright shows that while travelers may talk about supporting sustainability, their behavior demonstrates something else. Some wonder if more government incentives or regulations... Read More

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Growth of global short-term rental bookings slowing as volume shifts to hotels

By Phocuswright Research | January 16, 2024

Travelers have experienced the peaks and valleys of the STR segment and overall find themselves in a more discerning place. Read More

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Do travelers connect overtourism and sustainability?

By Phocuswright Research | January 8, 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control have become vital in the current conservation... Read More

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The best of Phocuswright research from 2023

By PhocusWire | December 22, 2023

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More

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4 trends point to positive outlook for major European markets

By Phocuswright Research | December 19, 2023

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area. However, there are key differences in travel behavior across... Read More

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A different type of travel sustainability research

By Phocuswright Research | December 6, 2023

While travelers often have good intentions, a new research report from Phocuswright shows sustainability considerations rarely impact their trip decisions. Read More

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Evolving fintech in travel's super apps

By Phocuswright Research | November 14, 2023

This excerpt from Phocuswright’s Super Apps Secret Sauce explores the interplay between super apps and travel consumption. Read More

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Will these 5 U.S. consumer trends continue into 2024?

By Phocuswright Research | November 13, 2023

Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment. Read More

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4 things to know about the future of the U.S. OTA market

By Phocuswright Research | September 25, 2023

The U.S. travel market continued its stellar recovery in 2022, with total gross bookings of $422.2 billion, an increase of 51% over the prior year. Read More

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Latin America’s mobile-first market means higher online penetration

By Phocuswright Research | September 18, 2023

A new Phocuswright report shows overall mobile penetration of supplier-direct online travel bookings is predicted to nearly double from 2022 to 2026 in the Latin America travel market. Read More

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Key barometers of Chinese travel and its emerging behavioral and spending patterns

By Phocuswright Research | September 8, 2023

While China's gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries and consumers’ passion for... Read More

News / Technology

Are dynamic bundles for air travel personalization?

By Norm Rose - Phocuswright Research | September 1, 2023

The evolution toward personalized pricing would require some underlying changes to the way personal profiles are created, stored and interact with the booking process. Read More

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