Orbitz, iSeatz add Alaska Airlines to private label business

Private-label partners Orbitz and iSeatz picked up a new customer, Alaska Airlines.

Under the agreement, Orbitz Worldwide, with iSeatz as its technology partner, powers hotel and car rental search and booking on the Alaska Airlines website.

Using the iSeatz OneView In-Path Plus platform, the partnership enables Alaska to offer standalone or packaged hotel and car inventory in the airline's flight-booking path, and to earn ancillary revenue.

For Orbitz Worldwide, the agreement is a win for its fledgling private label business and its 6-month old hook-up with iSeatz to get that business rolling.